Senior Marketing Data Analyst (f/m/x)

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst (f/m/x)

🔹 Company: exmox GmbH

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analyst

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Collaborating with stakeholders to address issues and establish performance metrics
• Building and improving automated dashboards to support business decisions
• Working with cross-functional teams to ensure accurate marketing data collection and optimization
• Applying SQL and Python for statistical modeling and campaign optimization

ASSUMPTION: The role likely involves both strategic and hands-on data analysis aspects because candidates need to employ technical skills for modeling and insights generation.

📋 Key Responsibilities

✅ Stakeholder collaboration for problem-solving and KPI definition

✅ Conducting ad-hoc data analysis for insights

✅ Building and maintaining automated decision-making dashboards

✅ Promoting a self-service data culture

✅ Optimization of tracking and attribution with product, marketing, and data teams

✅ Use of SQL and Python for statistical modeling and campaign optimization

✅ Collaboration with Data Engineering and Data Science teams on interdisciplinary projects

ASSUMPTION: There is an expectation to not only conduct direct analysis but also to educate stakeholders in a self-service data environment.

🎯 Required Qualifications

Education: Not specified, but a degree in Data Science, Computer Science, or a related field is typically expected

Experience: 4+ years in marketing analytics, with a preference for experience in mobile gaming apps

Required Skills:

• Strong knowledge of Mobile Measurement Partners (e.g., Appsflyer)
• Deep understanding of attribution models and ROAS calculations
• Skilled in Python & SQL for automation and advanced analytics
• Experience with Tableau for reporting and dashboarding

Preferred Skills:

• Ability to thrive in a fast-paced international environment
• Experience in minimizing ambiguity with minimal direction

ASSUMPTION: Advanced analytics skills imply a strong preference for candidates experienced with both statistical software and visualization tools.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive salaries generally offered in tech advertising sectors

Benefits:

• 30 days of paid vacation
• Public transportation tickets
• 1,500€ annual education budget
• Opportunities for workation
• Gym membership with Wellpass
• Monthly team lunches and daily healthy snacks
• Flexible working hours and hybrid work model
• Diversity and multicultural team environment

Working Hours: Standard 40 hours per week with flexibility

ASSUMPTION: The broad range of benefits suggests a focus on employee well-being and development, common in tech-forward companies.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees; indicative of a medium-sized environment conducive to growth and innovation

Founded: 2015

Company Description:

• Focus on user acquisition and engagement in gaming
• Emphasis on customized reward funnels for marketing success
• Operates on Android and iOS platforms

Company Specialties:

• User Acquisition
• Engagement Solutions
• Advertising Campaigns

Company Website: https://exmox.com/

ASSUMPTION: The company's advertising services focus on innovation in user engagement, likely encouraging a dynamic and creative working environment.

📊 Role Analysis

Career Level: Senior, indicating leadership or mentoring opportunities

Reporting Structure: Likely reports to a Director or VP of Analytics or Marketing

Work Arrangement: Hybrid, balancing onsite and remote flexibility

Growth Opportunities:

• Potential for leadership roles
• Opportunities for professional development and upskilling
• Involvement in pioneering cross-functional projects

ASSUMPTION: Given the comprehensive benefits and role expectations, personal and professional growth within the company is highly encouraged.

🌍 Location & Work Environment

Office Type: Modern, collaborative spaces

Office Location(s): Rödingsmarkt, Hamburg, HH 20459, DE

Geographic Context:

• Hamburg is known for its vibrant tech sector
• Cultural diversity within the city supports an inclusive work culture
• Well-connected location for commuting and living

Work Schedule: Flextime, with remote days on Monday and Friday

ASSUMPTION: The central Hamburg location and flexible work policies aim to attract skilled talent seeking work-life balance.

💼 Interview & Application Insights

Typical Process:

• Application screening
• Initial phone or video interview
• Panel interview with the analytics team

Key Assessment Areas:

• Technical skills in SQL and Python
• Ability to derive actionable insights from data
• Fit within the multicultural, fast-paced team environment

Application Tips:

• Emphasize experience in marketing analytics, especially for gaming
• Provide examples of past achievements in dashboard development
• Showcase adaptability to new tools and methodologies

ATS Keywords: Marketing Analytics, MMPs, SQL, Python, Dashboard Development, Data Insights

ASSUMPTION: The application process likely emphasizes technical proficiency and cultural fit.

🛠️ Tools & Technologies

• SQL
• Python
• Tableau

ASSUMPTION: Tools indicative of a need for both technical skill and the ability to communicate data-driven narratives effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Diversity
• Collaboration

Work Style:

• Proactive and self-driven
• Comfortable in a fast-paced environment
• Effective communicator across different teams

Self-Assessment Questions:

• Can you effectively manage multiple projects simultaneously?
• Do you thrive in an international, multicultural environment?
• Can you simplify complex data insights for stakeholders?

ASSUMPTION: A successful candidate will likely be adaptable, culturally aware, and technically adept.

⚠️ Potential Challenges

• Navigating a fast-paced, dynamic work environment
• Balancing strategic goals with day-to-day data tasks
• Effective communication across various cultural backgrounds
• Managing ambiguity when establishing KPIs

ASSUMPTION: Challenges are typical of roles balancing varied stakeholder needs and rapid project timelines.

📈 Similar Roles Comparison

• Role variability based on specific industry needs such as mobile gaming nuances
• Emphasis on advanced analytical tools (e.g., SQL, Python) compared to entry-level roles
• Higher expectation for strategic input in decision-making processes

ASSUMPTION: Comparison reflects typical expectations for senior roles in analytics within tech-advertising firms.

📝 Sample Projects

• Developing a comprehensive marketing dashboard for user acquisition tracking
• Optimizing algorithms for in-game advertising campaigns
• Implementing new data collection protocols with cross-functional teams

ASSUMPTION: Projects would engage advanced analytical skills and strategic mindset.

❓ Key Questions to Ask During Interview

• What are the company's main goals for its data analytics team?
• How does exmox GmbH support employee growth and career development?
• What level of autonomy is expected in this role?
• Can you provide examples of cross-functional projects involving analytics?
• How is success measured for this position?

ASSUMPTION: Questions should focus on role expectations, growth opportunities, and strategic contributions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a resume with detailed analytical projects and tools used
• Prepare your portfolio showcasing data insights and dashboard examples
• Highlight any innovation initiatives contributed to in previous roles
• Be ready to discuss specific gaming or mobile app analytics experiences

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.