📌 Core Information
🔹 Job Title: Senior Marketing Events Manager
🔹 Company: Clio
🔹 Location: Burnaby, Vancouver, Toronto, Calgary, Remote (Canada)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (2 days on-site per week, with expectation for local Clions)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a marketing strategy for ClioCon to drive registrations and achieve revenue targets
- Leading cross-functional teams to deliver high-impact events and initiatives
- Managing multiple projects and priorities simultaneously
- Collaborating with internal stakeholders to enhance the conference experience
- Negotiating vendor contracts and maximizing ROI
ASSUMPTION: This role requires strong project management, communication, and leadership skills to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Develop and evolve an overall conference marketing strategy, including pass sales forecasting, external campaigns, and partnerships to meet revenue targets
✅ Lead the ClioCon Marketing Squad and other cross-functional steering teams to align on needs, drive results, and move projects forward
✅ Run high-profile or key areas of the program independently, surfacing complex problems, constraints, bandwidth issues, or financial requirements for input and approval
✅ Manage multiple projects and priorities simultaneously, executing against the current year's conference while also looking ahead to future years
✅ Solicit and aggregate market intelligence and feedback from conference attendees and key stakeholders to improve the conference experience year over year
✅ Manage external vendor relationships and contract lifecycles, vetting and presenting solutions that maximize ROI and attendee experience
✅ Work with internal stakeholders to maximize attendee experience at the conference, crafting the conference agenda, attracting industry speakers and topics, and ensuring that the conference theme and company goals are woven into the overall attendee experience
✅ Engage in team and company-based initiatives and discussions, understanding how to intertwine, influence, and provide value adds to other areas of the business through expertise and work
✅ Travel as required
✅ Additional duties as required
ASSUMPTION: This role involves a high level of autonomy and requires strong decision-making skills, as well as the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in marketing events and/or marketing program management
Required Skills:
- Proven track record of knocking goals out of the park by leading cross-functional efforts
- Ability to quickly pivot and adapt to rapidly changing circumstances
- Entrepreneurial mindset with creative problem-solving skills
- Strong verbal and written communication skills
- Experience handling and negotiating event and vendor contracts
Preferred Skills:
- Experience selling out large-scale events that are in-person, virtual, or a combination of both
- Experience with the legal industry
- Ability to navigate Asana, Excel, Cvent, and Salesforce with ease
- Experience leveraging communities and partners to drive ticket sales and conference engagement
ASSUMPTION: Candidates with experience in the legal industry or event management software will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 101,000 - 136,600 per year
Benefits:
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions to be in office minimum 2 days per week on our Anchor Days
- Flexible time off policy, with an encouraged 20 days off per year
- $2,000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer amount will be dependent on individual experience and skillset.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically cloud-based legal technology
Company Size: 1,001-5,000 employees, with a dynamic and collaborative work environment
Founded: 2008, with over 16 years of experience in creating innovative, cloud-based solutions tailored to the unique needs of the legal industry
Company Description:
- Clio is the world's leading provider of cloud-based legal technology, providing lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences
- Clio's products redefine how lawyers manage their firms by equipping them with the tools they need to run their firms securely from any device, anywhere
- Clio has earned the endorsement from over 100+ law societies and bar associations around the world, including recognition from all 50 state bar associations in the United States
Company Specialties:
- Web-based software
- Legal practice management
- Law firm management software
- Legal software
- Cloud-based software
- Time tracking
- Invoicing
- Case management
- Software as a service
- Mobile app
Company Website: Clio
ASSUMPTION: Clio's extensive experience and industry recognition make it an attractive employer for legal technology professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: Reports directly to the Director of Strategic Engagement
Work Arrangement: Hybrid, with expectation for local Clions to be in office minimum 2 days per week on our Anchor Days
Growth Opportunities:
- Potential to grow within the Marketing team or explore other departments within the organization
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Chance to develop leadership and mentoring skills by managing cross-functional teams
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership, project management, and communication skills.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Burnaby, Vancouver, Toronto, Calgary, and Dublin
Office Location(s): Suite 300, 4611 Canada Way, Burnaby, BC V6C 3E2, CA; 330 Bay Street #1000, Toronto, Ontario M5H 2S8, CA; 1940, 150-9th Ave SW, Calgary, Alberta T2P 3H9, CA; Fumbally Square, Fumbally Lane, Dublin 8, First Floor, Dublin, Dublin 8, IE
Geographic Context:
- Burnaby and Vancouver are located in the Greater Vancouver Area, with a mild oceanic climate and a diverse cultural scene
- Toronto is located in the province of Ontario, with a humid continental climate and a vibrant, multicultural urban center
- Calgary is located in the province of Alberta, with a semi-arid climate and a thriving economy driven by the energy sector
- Dublin is the capital of Ireland, with a temperate maritime climate and a rich history and cultural heritage
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Clio's hybrid work environment offers employees the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company culture and team dynamics.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and a team member
- Final interview with the Director of Strategic Engagement
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to think critically and strategically
- Leadership and team management skills
- Communication and interpersonal skills
- Adaptability and resilience in the face of change
- Industry knowledge and understanding of the legal technology landscape
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Clio's products and the legal technology industry in your application materials
- Prepare examples of your past achievements in event management, marketing, and leadership to discuss during the interview
- Research Clio's company culture and values to ensure a strong fit and alignment with your personal work style
ATS Keywords: Marketing events, program management, cross-functional leadership, project management, communication, vendor management, data-driven strategy, event planning, sales enablement, problem-solving, market intelligence, budget management, team collaboration, feedback, negotiation, adaptability
ASSUMPTION: Clio's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Asana
- Excel
- Cvent
- Salesforce
- Various event management and marketing software tools
ASSUMPTION: Proficiency in the listed tools and technologies is preferred, but not required. Clio provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Dynamic and fast-paced
- Data-driven and results-focused
- Collaborative and team-oriented
- Adaptable and resilient
- Customer-focused and customer-centric
Self-Assessment Questions:
- How do you ensure that your work aligns with Clio's customer-centric values and priorities?
- Describe a time when you had to adapt to a significant change or challenge in a project or event. How did you handle it, and what was the outcome?
- How do you approach working with cross-functional teams, and how do you ensure that everyone's voices are heard and valued?
ASSUMPTION: Clio's company culture emphasizes customer-centricity, innovation, collaboration, and accountability, with a strong focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may be challenging for candidates who struggle with time management or organization
- Working in a fast-paced, dynamic environment may be stressful for candidates who prefer a more stable and predictable work environment
- Navigating the legal technology industry may be challenging for candidates without relevant experience or industry-specific knowledge
- Managing external vendor relationships and contract lifecycles may require strong negotiation and communication skills
ASSUMPTION: These challenges can be mitigated with strong project management, communication, and leadership skills, as well as a willingness to learn and adapt in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing events roles, this position offers a higher level of responsibility and autonomy, with the opportunity to lead cross-functional teams and drive business growth
- In the legal technology industry, this role requires a strong understanding of the legal landscape and the unique needs of legal professionals, as well as the ability to translate that knowledge into effective marketing strategies
- Career-wise, this role offers significant growth potential for candidates with strong leadership, project management, and communication skills, with opportunities to advance within the Marketing team or explore other departments within the organization
ASSUMPTION: This role is well-suited for candidates with experience in marketing events, program management, or a related field, with a strong interest in the legal technology industry and a passion for driving business growth through innovative and effective marketing strategies.
📝 Sample Projects
- Planning and executing a successful ClioCon event, with a focus on driving registrations, achieving revenue targets, and enhancing the attendee experience
- Developing and implementing a marketing strategy for a new product launch, including external campaigns, partnerships, and event planning
- Managing a team to execute a series of regional events, with a focus on maximizing ROI, attendee engagement, and brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates may face in this role, with a focus on driving results, managing teams, and enhancing the attendee experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Marketing team in the next 12 months, and how can this role help address them?
- How does this role fit into the overall marketing strategy for Clio, and how can I contribute to its success?
- What are the key priorities for the first 90 days in this role, and how can I hit the ground running and make an impact?
- How does Clio support the professional development and growth of its employees, and what opportunities are available for someone in this role?
- What is the company's approach to work-life balance, and how does it support employees in achieving a healthy work-life equilibrium?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past achievements in event management, marketing, and leadership to discuss during the interview
- Research Clio's company culture and values to ensure a strong fit and alignment with your personal work style
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
