Senior Marketing & Events Manager

📌 Core Information

🔹 Job Title: Senior Marketing & Events Manager

🔹 Company: Culture Amp

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing the APAC events strategy for Culture Amp.
• Engaging with customers, prospects, and industry leaders through various events.
• Driving brand awareness and influencing revenue growth.
• Managing the full event lifecycle including strategy, planning, execution, and analysis.

ASSUMPTION: The role will likely require a high level of strategic thinking and effective communication given the responsibility for the entire event lifecycle and the need to collaborate with multiple internal and external stakeholders.

📋 Key Responsibilities

✅ Ownership and delivery of the APAC events strategy.

✅ Accountability for event ROI through setting and analyzing KPIs.

✅ Effective budget management and vendor negotiation.

✅ Cross-functional collaboration with various teams and external vendors.

✅ Innovation in event formats and engagement tactics to enhance impact.

✅ Utilization of event management and CRM tools for logistics and performance tracking.

ASSUMPTION: The successful candidate will need to be resourceful and skilled in financial management and analysis to maximize event outcomes within budget constraints.

🎯 Required Qualifications

Education: Not specified

Experience: Over 5 years of B2B SaaS event management experience

Required Skills:

• Event Management
• Collaboration and Communication
• Financial Acumen and Organizational Skills
• Data-Driven Mindset
• Customer-Centric Approach
• Travel Capability (~25% of the time)

Preferred Skills:

• Pre and Post-Event Campaign Management
• Account-Based Marketing
• Process Establishment
• Adaptability and Time Management

ASSUMPTION: While a formal education requirement wasn't specified, a degree in marketing, event management, or a related field may be preferred or beneficial for prospective candidates.

💰 Compensation & Benefits

Salary Range: Not specified; industry-standard expectations suggested

Benefits:

• Employee Share Options Program
• Programs, coaching, and budgets for professional development
• Mental wellbeing and coaching support
• Monthly Camper Life Allowance
• Team building activity budgets
• Quarterly wellbeing pauses and extended year-end breaks
• Parental leave and in-work support
• Social Impact Days
• MacBooks and home office budget
• Medical insurance (US & UK only)

Working Hours: 40 hours per week, with some flexibility for travel and event schedules

ASSUMPTION: Compensation is likely competitive given the benefits package focused on personal development and wellbeing, which is typical for large, innovative tech companies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on employee experience platforms

Company Size: 501-1,000 employees, offering a balance of growth opportunities and community feel

Founded: 2010, with a focus on empowering employee engagement across industries

Company Description:

• Leading platform for transforming employee engagement
• Backed by major venture capital funds
• Recognized as innovative by Forbes and Fast Company

Company Specialties:

• Employee Engagement
• People Analytics
• Diversity and Inclusion

Company Website: http://www.cultureamp.com

ASSUMPTION: Given the company's standing and growth, applicants might expect a progressive, cutting-edge work environment that values innovation and employee welfare.

📊 Role Analysis

Career Level: Senior level, providing leadership in event strategy

Reporting Structure: Likely reports to a Director or VP in Marketing

Work Arrangement: Primarily on-site with remote flexibility

Growth Opportunities:

• Leadership roles within the marketing department
• Industry recognition through high-profile events
• Expansion of skill sets in strategic planning and analytics

ASSUMPTION: The senior-level nature of the role suggests a path for further advancement within Culture Amp’s broader marketing or executive teams.

🌍 Location & Work Environment

Office Type: Modern corporate offices with collaborative spaces

Office Location(s): Primarily in Richmond, Victoria, with locations in major global cities

Geographic Context:

• Located in a key business district
• Access to various public transportation options
• Proximity to Melbourne’s vibrant cultural and social scene

Work Schedule: Standard business hours with flexibility for events and travel

ASSUMPTION: The office location and setup are likely designed to facilitate a positive work-life balance and collaborative culture.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening
• Phone interview with HR
• Technical interview focused on event management skills
• Panel interview with team leaders

Key Assessment Areas:

• Event management expertise and results
• Cross-functional collaboration skills
• Data-driven decision-making and financial acumen

Application Tips:

• Highlight specific event successes and ROI achievements
• Demonstrate strategic thinking and innovation in past roles
• Discuss your ability to manage complex projects and budgets

ATS Keywords: Event Management, B2B SaaS, Collaboration, ROI Analysis, Stakeholder Engagement

ASSUMPTION: Candidates with robust portfolios showcasing impactful event strategies will likely stand out in the recruitment process.

🛠️ Tools & Technologies

• Event management platforms (e.g., Splash, Zoom)
• CRM software (e.g., Salesforce)
• Marketing automation tools (e.g., HubSpot)

ASSUMPTION: Familiarity with these tools is crucial as they play a significant role in executing and tracking event logistics and performance.

👔 Cultural Fit Considerations

Company Values:

• Commitment to employee development
• Diversity, equity, and inclusion focus
• Innovative, mission-driven work culture

Work Style:

• Collaborative team efforts
• Proactive and strategic approach to tasks
• Adaptability in a fast-paced environment

Self-Assessment Questions:

• How do you approach the challenge of increasing event ROI?
• Can you provide an example of a successful cross-functional project?
• How have you driven innovation in past roles?

ASSUMPTION: Culture Amp’s focus on a supportive and inclusive work environment suggests they value candidates who are team-oriented and embrace diversity.

⚠️ Potential Challenges

• Managing diverse events across multiple countries
• Balancing strategic planning with operational execution
• Maintaining quality while adhering to budget constraints
• Navigating cultural differences across APAC events

ASSUMPTION: Given the scope of the role, effective time management and cultural awareness will be essential for overcoming these challenges.

📈 Similar Roles Comparison

• Higher level of strategic responsibility compared to standard event manager roles
• Involvement in broader regional impact versus location-limited roles
• Focus on analytics to measure ROI, not just logistical execution

ASSUMPTION: Compared to other similar positions, this role offers an opportunity to engage in significant strategic impact and regional influence.

📝 Sample Projects

• Organizing an APAC-focused workplace culture conference
• Developing a webinar series targeted at SaaS industry trends
• Executing virtual roundtables focused on diversity and inclusion

ASSUMPTION: Successful candidates are expected to showcase projects that reveal not just execution capability, but strategic thought leadership.

❓ Key Questions to Ask During Interview

• What are the key success criteria for the events in this role?
• How does Culture Amp evaluate event success beyond immediate ROI?
• Can you describe the cross-functional support available for this role?
• What innovations is Culture Amp looking to introduce in its event strategy?
• How does the company incorporate feedback from events into future planning?

ASSUMPTION: Asking insightful questions about strategic goals and support systems will demonstrate a candidate’s genuine interest and alignment with the role’s expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights your strategic, collaborative, and innovative abilities
• Prepare for a phone and panel interview by familiarizing yourself with the company’s mission and recent events
• Consider compiling a portfolio or case study of past event management successes
• Reach out for accommodations if needed during the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.