Senior Marketing Insights Manager

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📌 Core Information

** 🔹 **Job Title:** Senior Marketing Insights Manager 🔹 **Company:** Visa 🔹 **Location:** Warsaw, Mazowieckie, Poland 🔹 **Job Type:** On-site (Hybrid) 🔹 **Category:** 📊 Marketing Analytics & Insights 🔹 **Date Posted:** Thu Apr 03 2025 🔹 **Experience Level:** 5-10 years 🔹 **Remote Status:** On-site (Hybrid) **

📌 Essential Job Details

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🚀 Job Overview

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Key aspects of this role include:

• Supporting Visa's clients across Europe, with a focus on Central Eastern Europe
• Collaborating with cross-functional teams to deliver value-add insights and measurement projects
• Bringing thought leadership from internal resources and Visa's global insights community
• Managing a pipeline of insights projects to contribute to regional revenue targets

ASSUMPTION: This role requires a strong understanding of the financial services or payments industry, as well as experience in market and customer research.

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📋 Key Responsibilities

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✅ Provides expertise in market and customer research for Marketing Services and Visa Consulting projects, translating business questions into research objectives and advising on the best methodologies.

✅ Ensures quality of research proposals and outputs to deepen client engagements and drive client satisfaction and repeat engagements.

✅ Manages and maintains a preferred research vendor list, identifying the best vendor for each project at the best price.

✅ Owns pipeline of insights projects, contributing to delivery of regional revenue target through consultative sales and effective project management.

✅ Collaborates closely with other advisory teams including Marketing Services, Merchant, VCA to ensure joined up approach to client engagement.

✅ Works with the Visa data science team to ensure measurement support for client campaigns, utilizing transactional data.

✅ Connects with broader Insights teams within EU and Visa’s global insights community to bring thought leadership to support RFP’s or general client engagements.

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with cross-functional teams.

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🎯 Required Qualifications

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Education: Relevant graduate degree preferred

Experience: Significant experience (5-10 years) in a similar client or agency side role, with consulting experience preferred. Knowledge and ideally experience within financial services or payments industry.

Required Skills:

• Strong commercial acumen, sales aptitude, and pro-active relationship building
• Effective data-led storytelling with experience in generating insights that shape marketing strategy and planning
• Rigorous attention to detail and defensible insights
• Highly developed research experience including strong understanding of qualitative and quantitative techniques
• Experience working effectively with cross-functional teams, managing complexity and concurrent projects
• Proficiency in MS applications including Excel and Power Point

Preferred Skills:

• Proficiency in Polish and English, to predominantly service clients in the CEE region

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and programming languages may be beneficial for this role.

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💰 Compensation & Benefits

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Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Senior Marketing Insights Manager in Warsaw, Poland)

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Employee stock purchase plan
• Generous time-off policies, including vacation, sick leave, and paid holidays

Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: Visa is known for offering competitive compensation and benefits packages to attract and retain top talent.

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📌 Applicant Insights

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🔍 Company Context

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Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities.

Company Size: Visa is a large corporation with over 27,000 employees worldwide, providing ample opportunities for career growth and collaboration.

Founded: While not explicitly stated, Visa was founded in 1958 and has since grown to become a world leader in digital payments.

Company Description:

• Visa is a purpose-driven industry leader, committed to uplifting everyone, everywhere by being the best way to pay and be paid.
• The company offers a diverse, high-performing work environment with a common purpose – to connect the world through the most innovative, convenient, reliable, and secure payments network.
• Visa fosters a culture of innovation, collaboration, and continuous learning, providing employees with opportunities to grow both personally and professionally.

Company Specialties:

• Global payments technology
• Digital currency and blockchain technology
• Cybersecurity and fraud management

Company Website: https://corporate.visa.com/en.html

ASSUMPTION: Working at Visa offers opportunities to collaborate with a diverse, global team and contribute to the company's mission of connecting the world through innovative payment solutions.

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📊 Role Analysis

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Career Level: This role is a senior-level position, requiring significant experience in market and customer research, as well as strong leadership and strategic thinking skills.

Reporting Structure: The Senior Marketing Insights Manager reports to the Client Insights Lead, Visa Europe, and works closely with various cross-functional teams within the European Insights and Analytics team.

Work Arrangement: This is a hybrid position, with an expectation of 2-3 days on-site per week. The specific days on-site will be confirmed by the hiring manager.

Growth Opportunities:

• Potential to take on more strategic or leadership roles within the European Insights and Analytics team or Visa's global insights community.
• Opportunities to work on high-impact projects and collaborate with diverse teams across the organization.
• Access to learning and development opportunities, such as training programs and mentorship initiatives.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on Visa's business and clients.

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🌍 Location & Work Environment

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Office Type: Visa's Warsaw office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, USA (Global Headquarters); 12301 Research Blvd, Austin, TX 78759, USA; 1004 NW 65th Ave, Miami, FL 33126, USA; 1 Market St, San Francisco, CA 94105, USA; 900 Metro Center Blvd, Foster City, CA 94404, USA (Warsaw Office)

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and a high quality of life.
• The city is home to a thriving tech industry, with numerous multinational corporations and startups calling it home.
• Warsaw is well-connected by public transportation, making it easy to commute to work from various neighborhoods.

Work Schedule: The work schedule for this hybrid role is expected to be Monday to Friday, with 2-3 days on-site per week. The specific days on-site will be confirmed by the hiring manager.

ASSUMPTION: Working in Warsaw offers a unique blend of cultural experiences, historical significance, and modern urban living, making it an attractive location for professionals.

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💼 Interview & Application Insights

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Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the European Insights and Analytics team
• Final interview with the Client Insights Lead, Visa Europe

Key Assessment Areas:

• Market and customer research expertise
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in market and customer research, as well as your strategic thinking and problem-solving skills.
• Prepare examples of your past work that demonstrate your ability to generate insights that shape marketing strategy and planning.
• Research Visa's mission, values, and recent projects to show your enthusiasm for the role and the company.

ATS Keywords: Market Research, Client Engagement, Data Analysis, Project Management, Consultative Selling, Cross-Functional Collaboration, Quantitative Research, Qualitative Research, Communication Skills, Attention to Detail, Strategic Recommendations, Vendor Management, Insights Generation, Sales Aptitude, Team Player, Data Storytelling

ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit, with a focus on market and customer research expertise and strategic thinking.

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🛠️ Tools & Technologies

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• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Market research software (e.g., SurveyMonkey, Qualtrics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and teams the candidate works with.

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👔 Cultural Fit Considerations

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Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Responsible

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest market research trends and methodologies?
• Can you provide an example of a time when you had to manage a complex project with multiple stakeholders?
• How do you approach generating insights that drive marketing strategy and planning?

ASSUMPTION: Visa values candidates who are passionate about their work, committed to continuous learning, and dedicated to fostering a collaborative and inclusive work environment.

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⚠️ Potential Challenges

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• Managing a high volume of client engagements and projects simultaneously
• Keeping up with the fast-paced and ever-evolving payments industry
• Working with diverse teams and stakeholders across different time zones and cultures
• Adapting to a hybrid work arrangement, balancing on-site and remote work effectively

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

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📈 Similar Roles Comparison

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• Compared to a Marketing Manager role, this position has a stronger focus on market research, data analysis, and strategic insights generation.
• In contrast to a Consultant role, this position is more specialized in market and customer research within the financial services or payments industry.
• Compared to a Data Analyst role, this position requires a broader range of skills, including strategic thinking, communication, and project management, in addition to data analysis.

ASSUMPTION: This role offers a unique blend of market research, data analysis, and strategic thinking skills, making it an attractive opportunity for professionals looking to grow in their career.

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📝 Sample Projects

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• Conducting a customer segmentation study to identify high-value client segments and develop targeted marketing strategies
• Analyzing market trends and competitor activities to inform Visa's product development and marketing strategies
• Developing and implementing a client engagement measurement framework to track and improve client satisfaction and loyalty

ASSUMPTION: These sample projects illustrate the range of responsibilities and impact this role can have on Visa's business and clients.

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❓ Key Questions to Ask During Interview

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• Can you describe the team structure and dynamics within the European Insights and Analytics team?
• How does this role contribute to Visa's overall business strategy and growth objectives?
• What are the most pressing challenges facing the team or the broader organization, and how can this role help address them?
• What opportunities are there for professional development and growth within this role or the broader organization?
• How does Visa support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

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📌 Next Steps for Applicants

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To apply for this position:

• Submit your application through Visa's careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided above
• Prepare examples of your past work that demonstrate your market and customer research expertise and strategic thinking skills
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.