Senior Marketing Lead – Influencer & Performance DACH + EU (m,w,d), 32–40h | Hybrid in München oder Remote

📌 Core Information

🔹 Job Title: Senior Marketing Lead – Influencer & Performance DACH + EU (m/w/d), 32–40h | Hybrid in München oder Remote

🔹 Company: Buah GmbH

🔹 Location: München, Germany (Remote also possible)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote also possible)

🚀 Job Overview

Key aspects of this role include:

• Leading influencer and performance marketing strategies for DACH and EU regions
• Managing and optimizing large budgets for influencer campaigns and Google/Meta ads
• Analyzing campaign performance using KPIs and creating detailed reports
• Developing and implementing strategic plans for influencer marketing
• Building and maintaining relationships with influencers and agencies

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to effectively manage influencer campaigns and teams.

📋 Key Responsibilities

✅ Oversee and analyze the performance of influencer campaigns using KPIs such as ROAS, AOV, and CAC

✅ Manage the complete lifecycle of influencer collaborations, from initial contact to post-campaign analysis

✅ Develop and implement comprehensive influencer marketing strategies, including A/B testing for performance optimization

✅ Manage and optimize a monthly six-figure budget for influencer marketing and Google/Meta ads

✅ Lead a team of 3-4 employees, including weekly team meetings and individual coaching

✅ Cultivate relationships with relevant influencers and build long-term partnerships

✅ Manage and optimize Google Ads, Meta, and Bing campaigns, with a focus on ROAS optimization and budget control

✅ Act as the central point of contact for agencies managing Google, Meta, and Amazon Ads

ASSUMPTION: This role requires a strong focus on data-driven decision making, strategic planning, and effective communication with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in influencer marketing, preferably in e-commerce

Required Skills:

• Proven experience in influencer marketing and performance marketing
• Strong analytical skills and data-driven mindset
• Experience managing large budgets (six-figure range)
• Fluency in German and English (written and spoken)
• Proven leadership and team management skills
• Experience with project management tools like Asana

Preferred Skills:

• Experience in the food and beverage industry
• Familiarity with the German and European influencer landscape
• Certifications in Google Ads, Meta Ads, or other relevant platforms

ASSUMPTION: Candidates with a strong background in influencer marketing, experience working with large budgets, and excellent communication skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance)

Benefits:

• Flexible working hours
• Modern work tools
• Personal and professional development opportunities
• Team benefits and perks
• Pension scheme
• Additional benefits such as laptop choice, monthly perks, and budget for buah products

Working Hours: 32-40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research for similar roles in the e-commerce and influencer marketing industries in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specifically focused on healthy snacks and e-commerce

Company Size: Small (2-10 employees), which may offer a more agile and impactful work environment

Founded: 2015, with a mission to provide natural and better snacking options

Company Description:

• buah is a German-based company specializing in freeze-dried fruits and vegetables
• Focuses on e-commerce sales and direct-to-consumer marketing
• Committed to providing 100% fruit products with no added ingredients

Company Specialties:

• Vertrieb von gefriergetrocknetem Obst und Gemüse and E-Commerce

Company Website: buah.de

ASSUMPTION: As a small company, buah offers a unique opportunity for applicants to have a significant impact on the business's growth and success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of 3-4 employees

Work Arrangement: Hybrid, with the option to work remotely. The role is based in Munich, Germany, but remote work is also possible

Growth Opportunities:

• Potential to grow into a leadership or management role within the marketing department
• Opportunities to expand influence and impact across the company as it grows
• Chance to develop skills in strategic planning, team management, and data analysis

ASSUMPTION: This role offers significant growth potential for the right candidate, as buah continues to expand its market presence and product offerings.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital of Bavaria, Germany's largest state, and is known for its vibrant culture and high quality of life
• The city is home to numerous tech and startup companies, as well as traditional industries such as automotive and engineering
• Munich offers a mix of urban and outdoor activities, with easy access to the Bavarian Alps

Work Schedule: Flexible, with a focus on results and performance rather than strict hours

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the location in Munich offers a dynamic and culturally rich environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and leadership skills
• Cultural fit and alignment with buah's values

Application Tips:

• Highlight relevant experience in influencer marketing and performance marketing
• Demonstrate strong analytical skills and data-driven decision-making in your resume and cover letter
• Showcase your leadership and team management abilities
• Tailor your application to emphasize your fit with buah's mission and values

ATS Keywords: Influencer Marketing, Performance Marketing, Data Analysis, Budget Management, Team Leadership, Strategic Planning, Google Ads, Meta Ads, A/B Testing, Reporting, Communication, Relationship Building, E-Commerce, Asana, English, German

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data analysis, and communication skills throughout the application process.

🛠️ Tools & Technologies

• Asana (project management)
• Google Ads (paid advertising)
• Meta Ads (paid advertising)
• Bing Ads (paid advertising)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.

👔 Cultural Fit Considerations

Company Values:

• Natürlich (Natural)
• Besser (Better)
• Snacken (Snacking)

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Agile and adaptable

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing campaign performance to optimize results?
• Are you comfortable managing large budgets and making strategic decisions based on data insights?
• Do you have strong communication skills and enjoy building relationships with influencers and team members?

ASSUMPTION: Applicants should assess their fit with buah's values and work style, as well as their comfort with data-driven decision making and relationship building.

⚠️ Potential Challenges

• Managing a large team and ensuring consistent performance across multiple campaigns and platforms
• Adapting to the dynamic and fast-paced nature of the influencer marketing landscape
• Balancing the need for strategic planning with the requirement for quick decision-making and agility
• Working effectively in a hybrid or remote environment, with a focus on results and performance rather than hours worked

ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a data-driven and results-oriented mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer and performance marketing, requiring a unique blend of skills and experience
• In the food and beverage industry, this role may involve additional considerations related to product positioning, branding, and consumer behavior
• Career progression in this role could lead to leadership or management positions within the marketing department or the company as a whole

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experience align with the specific requirements and challenges of influencer marketing in the food and beverage industry.

📝 Sample Projects

• Developing and implementing a comprehensive influencer marketing strategy for a new product launch
• Analyzing the performance of ongoing influencer campaigns and optimizing them for maximum ROAS
• Managing and optimizing a six-figure budget for Google Ads, Meta Ads, and Bing Ads, with a focus on ROAS optimization and budget control

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and leadership-focused nature of the role, as well as the importance of effective communication and relationship building.

❓ Key Questions to Ask During Interview

• Can you describe the current influencer marketing landscape in the DACH and EU regions, and how this role contributes to its evolution?
• How does buah support the growth and development of its marketing team members, and what opportunities exist for professional advancement in this role?
• Can you provide examples of how buah's values – Natürlich, Besser, and Snacken – are reflected in the company's culture and work environment?
• How does buah approach collaboration and communication within the marketing team and with other departments, such as sales and product development?
• What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at buah, and how are these KPIs tracked and analyzed?

ASSUMPTION: These questions help applicants better understand the role, the company, and the team dynamics, allowing them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience in influencer marketing, performance marketing, and data analysis
• Write a cover letter that demonstrates your understanding of the role, your alignment with buah's values, and your enthusiasm for the opportunity
• Prepare examples of your past work, such as successful influencer marketing campaigns or data-driven strategies, to showcase your skills and experience
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.