Senior Marketing Manager - Brand & Product

📌 Core Information

🔹 Job Title: Senior Marketing Manager - Brand & Product

🔹 Company: Adtalem Global Education

🔹 Location: Columbia, Maryland, United States

🔹 Job Type: Full-time

🔹 Category: Education Administration Programs

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 in-office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing campaigns for the University Brand and products.
• Enhancing brand equity through effective marketing campaigns and initiatives.
• Leading cross-functional teams to execute marketing strategies effectively.
• Acting as a product marketing SME to develop and lead successful product launches.
• Collaborating with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan.

ASSUMPTION: This role requires a strategic marketer with a blend of direct marketing and brand marketing experience, as well as proven digital marketing experience. The ideal candidate will be comfortable working in a highly matrixed environment and have experience managing budgets.

📋 Key Responsibilities

✅ Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products.

✅ Maintain a strong Brand identity throughout the entire consumer journey.

✅ Enhance brand equity through effective marketing campaigns and initiatives.

✅ Lead cross-functional teams to ensure marketing strategies are executed effectively.

✅ Act as a product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning, and go-to-market plans.

✅ Collaborates with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan.

✅ Implement pricing and offer marketing across the audience journey.

✅ Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with our consumers, and increase brand equity.

✅ Manages content calendar, communication plans, and consumer-facing content.

✅ Manages marketing budgets and tracks actual expenses versus the budget.

✅ Acts as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship.

✅ Implements special projects or tests in support of high-priority programs and learning agenda.

✅ Assures all internal and external communications are compliant and meet brand guidelines.

✅ Measures and communicates performance of marketing activities to leadership and cross-functional partners.

✅ Works with and provides direction to outside vendors (PR and Ad agencies) as needed.

ASSUMPTION: This role requires strong leadership and communication skills, as well as solid analytical skills. The ideal candidate will be able to manage multiple projects simultaneously and be willing to travel overnight up to 10% of the time.

🎯 Required Qualifications

Education: Bachelor's Degree preferably in marketing, required. Master's Degree preferred.

Experience: At least 7 years of marketing experience in a corporate marketing or advertising agency environment required. Experience working in an inquiry generation setting for a direct sales force, preferred.

Required Skills:

• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience.
• Proven digital marketing experience.
• Experience in a highly matrixed environment.
• Excellent project management skills.
• Strong leadership and communication skills.
• Solid analytical skills.
• PC skills in Microsoft Office applications.

Preferred Skills:

• Educational experience.
• Experience managing budgets.

ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree in marketing is the minimum requirement for this role. Candidates with relevant experience may be considered even if they do not meet the preferred education level.

💰 Compensation & Benefits

Salary Range: The expected salary range for this position is between $80,336 and $140,851. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.

Benefits:

• Health, dental, vision, life, and disability insurance.
• 401k Retirement Program + 6% employer match.
• Participation in Adtalem's Flexible Time Off (FTO) Policy.
• 12 Paid Holidays.

Working Hours: 40 hours per week, with a hybrid work arrangement of four in-office days per week (Monday-Thursday).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the factors listed. Benefits are subject to change and may be subject to specific eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Adtalem Global Education is a leading medical and healthcare education provider that partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.

Company Size: Adtalem Global Education has more than 10,000 employees and a network of more than 275,000 alumni. As a large organization, it offers a wide range of opportunities for growth and development.

Founded: Adtalem Global Education was founded in 1997 and has since grown to become a public company with a global presence.

Company Description:

• Adtalem Global Education provides global access to knowledge that transforms lives and enables careers.
• It empowers a global population of learners to achieve their goals and make inspiring contributions to their communities.
• Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

Company Specialties:

• Medical and healthcare education.
• Workforce talent solutions.
• Expanding access to education, certifications, and upskilling programs at scale.

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem Global Education is a well-established company with a strong focus on education and healthcare. Its large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position that requires a significant amount of experience and expertise in marketing.

Reporting Structure: The Senior Marketing Manager - Brand & Product will report directly to the Vice President of Marketing and will be responsible for leading a team of marketing professionals.

Work Arrangement: This role has a hybrid work arrangement with four in-office days per week (Monday-Thursday) and the flexibility to work remotely the remaining days.

Growth Opportunities:

• As a senior-level position, this role offers opportunities for career advancement within the marketing department or the broader organization.
• The company's large size and global presence provide numerous opportunities for growth and development.
• The role's focus on brand and product marketing may lead to opportunities in related fields, such as product management or brand strategy.

ASSUMPTION: While this role is a senior-level position, it may also serve as a stepping stone to more advanced roles within the marketing department or the broader organization. The company's large size and global presence offer numerous opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Adtalem Global Education operates a hybrid work schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

Office Location(s): The company's headquarters are located in Chicago, Illinois, with additional offices in Downers Grove, Illinois, and Columbia, Maryland.

Geographic Context:

• The Columbia, Maryland office is located in the Baltimore-Washington metropolitan area, offering easy access to major cities and cultural attractions.
• The area is known for its high quality of life, with a mix of urban and suburban environments, and a diverse population.
• The region is home to numerous educational institutions and healthcare facilities, providing ample opportunities for networking and collaboration.

Work Schedule: The work schedule is a hybrid arrangement with four in-office days per week (Monday-Thursday) and the flexibility to work remotely the remaining days.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of remote work. The location in Columbia, Maryland, provides easy access to major cities and cultural attractions, as well as a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the Talent Acquisition Team.
• In-depth interviews with hiring managers and/or team members.
• Background check and reference checks.
• Final decision and offer.

Key Assessment Areas:

• Marketing expertise and experience.
• Leadership and communication skills.
• Analytical skills and problem-solving abilities.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills, as well as any relevant educational background.
• Be prepared to discuss your experience with brand and product marketing, as well as your ability to lead cross-functional teams and manage marketing budgets.
• Demonstrate your understanding of the company's mission and values, and how your skills and experience align with the role's requirements.

ATS Keywords: Marketing, Brand Management, Product Marketing, Digital Marketing, Project Management, Leadership, Communication, Analytical Skills, Budget Management, Market Research, Consumer Behavior, Cross-Functional Collaboration, Campaign Development, Content Management, Pricing Strategy, Enrollment Strategy

ASSUMPTION: The application process for this role is likely to be competitive, given the senior-level nature of the position and the company's strong reputation in the education and healthcare industries. Applicants should be prepared to demonstrate their marketing expertise and experience, as well as their leadership and communication skills, in order to stand out in the application process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo).
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Project management tools (e.g., Asana, Trello, Jira).

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and should be familiar to candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Transform Lives: We empower our students and employees to achieve their goals and make inspiring contributions to their communities.
• Collaborate & Innovate: We foster a culture of collaboration and continuous improvement, encouraging our employees to share ideas and learn from one another.
• Diversity & Inclusion: We celebrate and leverage the diverse backgrounds, experiences, and perspectives of our employees to create an inclusive work environment.

Work Style:

• Adtalem Global Education operates a hybrid work schedule with four in-office days per week (Monday-Thursday), fostering a dynamic and collaborative work environment.
• The company values creativity, innovation, communication, and relationship-building, and encourages employees to share ideas and learn from one another.
• The work environment is inclusive and supportive, with a focus on empowering employees to achieve their goals and make inspiring contributions to their communities.

Self-Assessment Questions:

• Do you have a proven track record of success in brand and product marketing, with a blend of direct marketing and digital marketing experience?
• Are you comfortable working in a highly matrixed environment and leading cross-functional teams to execute marketing strategies effectively?
• Do you have strong leadership and communication skills, as well as solid analytical skills and the ability to manage multiple projects simultaneously?
• Are you willing to travel overnight up to 10% of the time?

ASSUMPTION: Adtalem Global Education values candidates who are strategic thinkers, strong communicators, and effective leaders, with a proven track record of success in brand and product marketing. The company's hybrid work arrangement and focus on collaboration and innovation make it an attractive option for candidates seeking a dynamic and supportive work environment.

⚠️ Potential Challenges

• The role requires a significant amount of experience and expertise in marketing, with a focus on brand and product marketing.
• The role may involve working with a diverse range of stakeholders, including academic and admissions teams, product management, and channel partners, requiring strong communication and collaboration skills.
• The role may require occasional travel, up to 10% of the time, which may be challenging for candidates who prefer a fully remote work arrangement.
• The role may involve working with outside vendors, such as PR and ad agencies, requiring strong project management and communication skills.

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents significant challenges that require a high level of expertise and experience in marketing, as well as strong communication and collaboration skills.

📈 Similar Roles Comparison

• This role is a senior-level marketing position with a focus on brand and product marketing. Similar roles may include Senior Brand Manager, Senior Product Marketing Manager, or Senior Marketing Manager - Brand.
• Adtalem Global Education is a leading medical and healthcare education provider, with a strong focus on expanding access to education, certifications, and upskilling programs at scale. Similar companies may include other educational institutions or healthcare organizations with a focus on workforce talent solutions.
• This role offers opportunities for career advancement within the marketing department or the broader organization, as well as the potential for growth and development within the company's large size and global presence. Similar roles may offer similar opportunities for career advancement and growth.

ASSUMPTION: While this role is a senior-level position, it may also serve as a stepping stone to more advanced roles within the marketing department or the broader organization. The company's large size and global presence offer numerous opportunities for growth and development, similar to other senior-level marketing positions in the education and healthcare industries.

📝 Sample Projects

• Developing and implementing a comprehensive marketing campaign for a new product launch, including audience identification, messaging development, positioning, and go-to-market plans.
• Conducting market research to identify new opportunities for brand expansion or product innovation, and developing strategies to capitalize on those opportunities.
• Managing a marketing budget and tracking actual expenses versus the budget, ensuring that marketing activities are aligned with business objectives and delivering a strong return on investment.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Senior Marketing Manager - Brand & Product may be expected to undertake. The specific projects and initiatives may vary depending on the company's priorities and business objectives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing department and the company's overall business strategy?
• What are the key challenges facing the marketing department and the company as a whole, and how can this role help to address those challenges?
• What opportunities are there for career advancement within the marketing department or the broader organization?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These key questions are intended to help applicants better understand the role's priorities, challenges, and opportunities, as well as the company's approach to career advancement and work-life balance. Applicants should tailor their questions to the specific role and company, and be prepared to ask follow-up questions based on the interviewer's responses.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/AdtalemGlobalEducation/744000071382486-senior-marketing-manager-brand-product
• Tailor your resume and cover letter to highlight your marketing experience and skills, as well as any relevant educational background.
• Be prepared to discuss your experience with brand and product marketing, as well as your ability to lead cross-functional teams and manage marketing budgets.
• Demonstrate your understanding of the company's mission and values, and how your skills and experience align with the role's requirements.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.