🔹 Job Title: Senior Marketing Manager - Brand & Product
🔹 Company: Adtalem Global Education
🔹 Location: Columbia, MD, USA
🔹 Job Type: Full-time
🔹 Category: Education Administration Programs
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 office days per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic marketer with a blend of direct marketing and brand marketing experience, as well as proven digital marketing experience. The ideal candidate will be comfortable working in a highly matrixed environment and have experience managing budgets.
✅ Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products
✅ Maintain a strong Brand identity throughout the entire consumer journey
✅ Enhance brand equity through effective marketing campaigns and initiatives
✅ Lead cross-functional teams to ensure marketing strategies are executed effectively
✅ Act as a product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning, and go-to-market plans
✅ Collaborate with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan
✅ Implement pricing and offer marketing across the audience journey
✅ Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with consumers, and increase brand equity
✅ Manage content calendar, communication plans, and consumer-facing content
✅ Manage marketing budgets and track actual expenses versus the budget
✅ Act as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship
✅ Implement special projects or tests in support of high-priority programs and learning agendas
✅ Assure all internal and external communications are compliant and meet brand guidelines
✅ Measure and communicate performance of marketing activities to leadership and cross-functional partners
✅ Work with and provide direction to outside vendors (PR and Ad agencies) as needed
ASSUMPTION: This role requires strong leadership and communication skills, as well as solid analytical skills. The ideal candidate will be able to manage multiple projects simultaneously and work effectively in a highly matrixed environment.
Education: Bachelor's Degree preferably in marketing, required. Master's Degree preferred.
Experience: At least 7 years of marketing experience in a corporate marketing or advertising agency environment required. Experience working in an inquiry generation setting for a direct sales force, preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the education industry or higher education sector may have an advantage in this role.
Salary Range: $80,336 - $140,851 per year. Actual pay will be adjusted based on job-related factors such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.
Benefits:
Working Hours: Full-time, with a hybrid work arrangement (4 office days per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the factors listed. Benefits are subject to change and may be subject to eligibility requirements.
Industry: Adtalem Global Education operates in the Education Administration Programs industry, focusing on providing global access to knowledge that transforms lives and enables careers.
Company Size: Adtalem Global Education has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: The company's founding date is not specified in the provided data.
Company Description:
Company Specialties:
Company Website: https://www.adtalem.com/
ASSUMPTION: Adtalem Global Education is a well-established company with a strong focus on education and healthcare. Its large employee base and diverse range of services provide ample opportunities for career growth and development.
Career Level: This role is at the senior management level, requiring significant experience and expertise in marketing, brand management, and product marketing.
Reporting Structure: The Senior Marketing Manager - Brand & Product will likely report directly to the Vice President of Marketing or a similar role, and oversee a team of marketing professionals.
Work Arrangement: This role has a hybrid work arrangement, with four in-office days per week. This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or take on broader responsibilities within the organization.
Office Type: Adtalem Global Education's headquarters is located in Chicago, Illinois, with additional offices in Downers Grove, Illinois, and other locations worldwide. The Columbia, Maryland office is a regional location with a hybrid work arrangement.
Office Location(s): 500 W Monroe St, Chicago, IL 60661, USA; 3005 Highland Parkway, Downers Grove, IL 60515, USA; and other locations worldwide
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (4 office days per week)
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Management, Product Marketing, Digital Marketing, Project Management, Leadership, Communication, Analytical Skills, Budget Management, Consumer Behavior, Market Dynamics, Cross-Functional Collaboration, Content Management, Campaign Development, Strategic Planning, Innovation
ASSUMPTION: Applicants should focus on demonstrating their marketing and brand management expertise, as well as their digital marketing skills, to increase their chances of success in the interview process.
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role. Applicants should be prepared to discuss their experience with these tools and how they have used them to drive marketing campaigns and initiatives.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure they are a strong cultural fit for the organization.
ASSUMPTION: Applicants should be prepared to discuss their experience managing teams and projects in a matrixed environment, as well as their ability to work effectively with external vendors and partners.
ASSUMPTION: Applicants should research similar roles in the education industry to better understand the unique aspects of this position and how it compares to other senior marketing roles.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have successfully executed marketing campaigns and initiatives.
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing department and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.