🔹 Job Title: Senior Marketing Manager - Brand & Product
🔹 Company: Adtalem Global Education
🔹 Location: Columbia, MD & Minneapolis, MN
🔹 Job Type: Full-time, Hybrid (4 in-office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic marketer with a blend of direct marketing and brand marketing experience, as well as proven digital marketing experience. The ideal candidate will have experience working in a highly matrixed environment and managing budgets.
✅ Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products.
✅ Maintain a strong Brand identity throughout the entire consumer journey.
✅ Enhance brand equity through effective marketing campaigns and initiatives.
✅ Lead cross-functional teams to ensure marketing strategies are executed effectively.
✅ Act as product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning, and go-to-market plans.
✅ Collaborate with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan.
✅ Implement pricing and offer marketing across the audience journey.
✅ Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with consumers, and increase brand equity.
✅ Manage content calendar, communication plans, and consumer-facing content.
✅ Manage marketing budgets and track actual expenses versus the budget.
✅ Act as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship.
✅ Implement special projects or tests in support of high-priority programs and learning agendas.
✅ Ensure all internal and external communications are compliant and meet brand guidelines.
✅ Measure and communicate performance of marketing activities to leadership and cross-functional partners.
✅ Work with and provide direction to outside vendors (PR and Ad agencies) as needed.
ASSUMPTION: This role requires strong project management skills, with the ability to manage multiple projects simultaneously. Excellent leadership and communication skills are also essential, along with solid analytical skills and proficiency in Microsoft Office applications.
Education: Bachelor's Degree preferably in marketing, required. Master's Degree preferred.
Experience: At least 7 years of marketing experience in a corporate marketing or advertising agency environment required. Experience in a highly matrixed environment and managing budgets is also required.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in educational marketing or a related field may have an advantage in this role.
Salary Range: $80,336 - $140,851 per year. This range is based on market research and reflects the typical salary range for a Senior Marketing Manager role in the education industry, with consideration for the candidate's experience level and the location of the role.
Benefits:
Working Hours: Full-time, with a hybrid work arrangement (4 in-office days per week).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be subject to employee eligibility requirements.
Industry: Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. They focus on equitable access to education, environments that nurture student success, and expanding and diversifying the talent pipeline in healthcare.
Company Size: Adtalem Global Education has 10,001+ employees, providing a large and diverse work environment.
Founded: Adtalem Global Education was founded in 2008 and has since grown to become a prominent player in the education industry.
Company Description:
Company Specialties:
Company Website: Adtalem.com
ASSUMPTION: Adtalem Global Education is a well-established company with a strong focus on education and healthcare. They offer a robust suite of benefits and a dynamic work environment.
Career Level: This role is a senior-level position, requiring at least 7 years of marketing experience. The ideal candidate will have a proven track record of success in marketing and be able to lead cross-functional teams.
Reporting Structure: The Senior Marketing Manager - Brand & Product will report directly to the Vice President of Marketing and work closely with various teams, including product management, academic, and admissions teams.
Work Arrangement: This role follows a hybrid work arrangement, with 4 in-office days per week. This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement and professional development.
Office Type: Adtalem Global Education operates a hybrid work arrangement, with 4 in-office days per week. The offices are located in Columbia, MD, and Minneapolis, MN.
Office Location(s): 500 W Monroe St, Chicago, IL 60661, USA (Headquarters) and 3005 Highland Parkway, Downers Grove, IL 60515, USA (Additional Office)
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (4 in-office days per week).
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Management, Product Marketing, Digital Marketing, Project Management, Leadership, Strategic Thinking, Education, Hybrid Work Arrangement
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit. Applicants should be prepared to discuss their experience and accomplishments in detail.
ASSUMPTION: The tools and technologies listed are common in marketing roles and may vary depending on the specific needs of the organization.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Adtalem Global Education values a diverse and inclusive work environment, and candidates who demonstrate a strong cultural fit are more likely to succeed in this role.
ASSUMPTION: The challenges listed are common in senior-level marketing roles and can be overcome with strong project management skills, effective communication, and a strategic mindset.
ASSUMPTION: This role offers a unique opportunity for candidates with a strong marketing background to gain experience in both brand and product marketing and drive long-term growth for the organization.
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Marketing Manager - Brand & Product may be responsible for in this role.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.