Senior Marketing Manager - Brand & Product

📌 Core Information

🔹 Job Title: Senior Marketing Manager - Brand & Product

🔹 Company: Adtalem Global Education

🔹 Location: Chicago, IL, USA (Hybrid: 4 office days per week)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive, integrated marketing campaigns for the University Brand and products.
• Maintaining a strong Brand identity throughout the entire consumer journey.
• Enhancing brand equity through effective marketing campaigns and initiatives.
• Leading cross-functional teams to ensure marketing strategies are executed effectively.
• Acting as a product marketing SME to develop and lead successful product launches.

ASSUMPTION: This role requires a strategic marketer with a blend of direct marketing and brand marketing experience, as well as proven digital marketing experience. The ideal candidate will have experience working in a highly matrixed environment and managing budgets.

📋 Key Responsibilities

✅ Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products.

✅ Maintain a strong Brand identity throughout the entire consumer journey.

✅ Enhance brand equity through effective marketing campaigns and initiatives.

✅ Lead cross-functional teams to ensure marketing strategies are executed effectively.

✅ Act as a product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning, and go-to-market plans.

✅ Collaborate with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan.

✅ Implement pricing and offer marketing across the audience journey.

✅ Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with consumers, and increase brand equity.

✅ Manage content calendar, communication plans, and consumer-facing content.

✅ Manage marketing budgets and track actual expenses versus the budget.

✅ Act as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship.

✅ Implement special projects or tests in support of high-priority programs and learning agendas.

✅ Assure all internal and external communications are compliant and meet brand guidelines.

✅ Measure and communicate performance of marketing activities to leadership and cross-functional partners.

✅ Work with and provide direction to outside vendors (PR and Ad agencies) as needed.

ASSUMPTION: This role requires strong leadership and communication skills, as well as solid analytical skills. The candidate should be comfortable managing multiple projects simultaneously and working in a highly matrixed environment.

🎯 Required Qualifications

Education: Bachelor's Degree preferably in marketing, required. Master's Degree preferred.

Experience: At least 7 years of marketing experience in a corporate marketing or advertising agency environment required. Experience in a highly matrixed environment, required. Experience working in an inquiry generation setting for a direct sales force, preferred.

Required Skills:

• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience.
• Proven digital marketing experience.
• Excellent project management skills.
• Strong leadership and communication skills.
• Solid analytical skills.
• PC skills in Microsoft Office applications.

Preferred Skills:

• Educational experience.

ASSUMPTION: Candidates with experience in educational marketing or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,336 - $140,851 (Based on experience and market factors)

Benefits:

• Health, dental, vision, life, and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Annual incentive program (subject to rules and performance)

Working Hours: Full-time (40 hours per week, with 4 in-office days per week)

ASSUMPTION: The salary range provided is an estimate based on market research and the company's compensation structure. Actual pay will be adjusted based on job-related factors such as experience and training, geographic location, licensure and certifications, market factors, departmental budgets, and responsibility.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Adtalem Global Education (NYSE: ATGE) is a leading medical and healthcare education provider.
• Partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.
• Empowers a global population of learners to achieve their goals and make inspiring contributions to their communities.

Company Specialties:

• Medical and healthcare education
• Workforce talent solutions
• Access to education and upskilling programs

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem Global Education is a large, established organization with a strong focus on education and workforce development. This role offers the opportunity to work in a dynamic, collaborative environment with a significant impact on the company's brand and products.

📊 Role Analysis

Career Level: Senior-level marketing role with significant responsibility and influence.

Reporting Structure: This role reports directly to the Vice President of Marketing and may have supervisory responsibilities for marketing team members.

Work Arrangement: Hybrid: 4 office days per week (Monday-Thursday) with the flexibility to work remotely on Fridays.

Growth Opportunities:

• Potential for career advancement within the marketing department or related fields.
• Opportunities to work on high-impact projects and initiatives that drive brand and product success.
• Chance to collaborate with cross-functional teams and develop leadership skills.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the marketing department or related fields.

🌍 Location & Work Environment

Office Type: Hybrid (4 office days per week)

Office Location(s): Chicago, IL, USA

Geographic Context:

• Chicago is a major city with a diverse population and a vibrant cultural scene.
• The office is located in the heart of downtown Chicago, offering easy access to public transportation and various amenities.
• The hybrid work arrangement provides flexibility and a better work-life balance.

Work Schedule: Full-time (40 hours per week) with 4 in-office days per week (Monday-Thursday) and the flexibility to work remotely on Fridays.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, allowing employees to enjoy the benefits of both work environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition Team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Brand management and enhancement
• Cross-functional team leadership and collaboration
• Product marketing and launch experience
• Analytical and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on brand management, product marketing, and digital marketing.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.
• Research Adtalem Global Education and the education industry to show your enthusiasm for the role and understanding of the company's mission.

ATS Keywords: Marketing strategy, brand management, product marketing, digital marketing, cross-functional team leadership, campaign development, marketing budget, consumer behavior, market dynamics

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's marketing strategy, leadership, and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily adapted by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Collaboration
• Innovation
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a highly matrixed environment and enjoy working with cross-functional teams?
• Are you comfortable managing multiple projects simultaneously and prioritizing your workload effectively?
• Do you have a strong understanding of consumer behavior and market dynamics?
• Are you able to work independently and take initiative when needed?

ASSUMPTION: Adtalem Global Education values candidates who are collaborative, data-driven, and adaptable, with a strong focus on results and excellence.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a highly matrixed environment.
• Working with cross-functional teams and stakeholders to align marketing strategies with business objectives.
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry.
• Balancing the need for innovation with the requirement to maintain brand consistency and compliance.

ASSUMPTION: This role presents unique challenges that require strong project management, leadership, and communication skills, as well as the ability to adapt to change and maintain a high level of performance in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on both brand and product marketing, requiring a strong strategic marketer with a blend of direct marketing and brand marketing experience.
• Compared to other marketing roles, this position offers a higher level of responsibility and influence, with the opportunity to drive significant brand and product success.
• Career progression in this role may lead to advancement within the marketing department or related fields, with potential opportunities for leadership and management positions.

ASSUMPTION: This role offers a unique blend of brand and product marketing responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new product or service, including audience identification, messaging development, positioning, and go-to-market planning.
• Conducting market research and analysis to identify new opportunities for brand or product growth and enhancement.
• Managing a team to create and implement a content marketing strategy that drives consumer engagement and brand awareness.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior Brand and Product Manager may be expected to undertake, showcasing the role's strategic and collaborative nature.

❓ Key Questions to Ask During Interview

• Can you describe the current brand and product marketing strategies, and how this role fits into their execution?
• How does the marketing department collaborate with other departments, such as product management, academic, and admissions teams?
• What are the most significant challenges facing the brand and products in the current market, and how can this role address them?
• What opportunities exist for growth and development within the marketing department or related fields?
• How does the company support work-life balance and employee well-being in this hybrid work arrangement?

ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience, with a focus on brand management, product marketing, and digital marketing.
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position.
• Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.
• Research Adtalem Global Education and the education industry to show your enthusiasm for the role and understanding of the company's mission.
• Follow up with the Talent Acquisition Team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.