Senior Marketing Manager - Brand & Product

📌 Core Information

🔹 Job Title: Senior Marketing Manager - Brand & Product

🔹 Company: Adtalem Global Education

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time

🔹 Category: Education Administration Programs

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 in-office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive, integrated marketing campaigns for the University Brand and products.
• Maintaining a strong Brand identity throughout the entire consumer journey.
• Enhancing brand equity through effective marketing campaigns and initiatives.
• Leading cross-functional teams to ensure marketing strategies are executed effectively.
• Acting as a product marketing SME to develop and lead successful product launches.

ASSUMPTION: This role requires a strategic marketer with a blend of direct marketing and brand marketing experience, as well as proven digital marketing experience. The ideal candidate will have experience working in a highly matrixed environment and managing budgets.

📋 Key Responsibilities

✅ Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products.

✅ Maintain a strong Brand identity throughout the entire consumer journey.

✅ Enhance brand equity through effective marketing campaigns and initiatives.

✅ Lead cross-functional teams to ensure marketing strategies are executed effectively.

✅ Act as a product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning, and go-to-market plans.

✅ Collaborate with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan.

✅ Implement pricing and offer marketing across the audience journey.

✅ Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with consumers, and increase brand equity.

✅ Manage content calendar, communication plans, and consumer-facing content.

✅ Manage marketing budgets and track actual expenses versus the budget.

✅ Act as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship.

✅ Implement special projects or tests in support of high-priority programs and learning agendas.

✅ Assure all internal and external communications are compliant and meet brand guidelines.

✅ Measure and communicate performance of marketing activities to leadership and cross-functional partners.

✅ Work with and provide direction to outside vendors (PR and Ad agencies) as needed.

ASSUMPTION: This role requires strong leadership and communication skills, as well as solid analytical skills. The ideal candidate will be able to manage multiple projects simultaneously and work effectively in a highly matrixed environment.

🎯 Required Qualifications

Education: Bachelor's Degree preferably in marketing, required. Master's Degree preferred.

Experience: At least 7 years of marketing experience in a corporate marketing or advertising agency environment required. Experience working in an inquiry generation setting for a direct sales force, preferred.

Required Skills:

• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience.
• Proven digital marketing experience.
• Experience in a highly matrixed environment.
• Excellent project management skills.
• Strong leadership and communication skills.
• Solid analytical skills.
• PC skills in Microsoft Office applications.

Preferred Skills:

• Educational experience.

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of market dynamics and consumer behavior to excel in this role.

💰 Compensation & Benefits

Salary Range: $80,336 - $140,851 per year. This range is based on market research and the company's provided salary range. The actual pay will be adjusted based on job-related factors such as experience and training, geographic location, licensure and certifications, market factors, departmental budgets, and responsibility.

Benefits:

• Health, dental, vision, life, and disability insurance.
• 401k Retirement Program + 6% employer match.
• Participation in Adtalem's Flexible Time Off (FTO) Policy.
• 12 Paid Holidays.

Working Hours: Full-time, with a hybrid work arrangement (4 in-office days per week).

ASSUMPTION: The salary range provided is an estimate based on market research and the company's provided range. Actual pay may vary based on the factors listed above.

📌 Applicant Insights

🔍 Company Context

Industry: Adtalem Global Education operates in the Education Administration Programs industry, focusing on providing global access to knowledge that transforms lives and enables careers.

Company Size: Adtalem Global Education has 10,001+ employees, providing a large and diverse work environment.

Founded: The company's founding date is not explicitly stated, but it is a public company with a significant presence in the education sector.

Company Description:

• Adtalem Global Education is a leading medical and healthcare education provider.
• The company partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.
• Adtalem has more than 10,000 employees and a network of more than 275,000 alumni.

Company Specialties:

• Medical and healthcare education.
• Global access to knowledge.
• Transforming lives and enabling careers.

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem Global Education is a well-established company in the education sector, with a strong focus on providing global access to knowledge and transforming lives through education.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a strategic mindset and significant marketing experience.

Reporting Structure: The Senior Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including product management, academic, and admissions teams.

Work Arrangement: This role operates on a hybrid schedule with four in-office days per week (Monday-Thursday), enhancing creativity, innovation, communication, and relationship-building.

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the organization.
• Opportunities to work on high-priority programs and learning agendas, driving innovation and growth.
• Chance to collaborate with various teams and stakeholders, expanding professional networks and skillsets.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression, skill development, and the chance to make a meaningful impact on the organization's success.

🌍 Location & Work Environment

Office Type: Adtalem Global Education operates in a hybrid work environment, with four in-office days per week.

Office Location(s): The company's headquarters is located in Chicago, Illinois, with additional offices in Downers Grove, Illinois.

Geographic Context:

• Chicago, Illinois, is a major metropolitan area with a diverse population and a thriving business ecosystem.
• The city offers a range of cultural, recreational, and entertainment options, as well as a robust public transportation system.
• Chicago is known for its vibrant food scene, world-class museums, and iconic architecture.

Work Schedule: Full-time, with a hybrid work arrangement (4 in-office days per week).

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, fostering a dynamic and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the Talent Acquisition Team.
• In-depth interviews with hiring managers and/or team members.
• Final round interviews, potentially including a case study or presentation.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Leadership and team management skills.
• Analytical and problem-solving abilities.
• Understanding of market dynamics and consumer behavior.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
• Research Adtalem Global Education and the education industry to demonstrate your understanding of the company and its mission.

ATS Keywords: Marketing strategy, brand management, product marketing, digital marketing, campaign development, leadership, team management, analytics, consumer behavior, market dynamics, education industry.

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their marketing experience, leadership skills, and relevant achievements to stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce).
• Social media management tools (e.g., Hootsuite, Sprout Social).
• Project management tools (e.g., Asana, Trello).

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and should be familiar to candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We foster a culture of continuous learning and improvement.
• Integrity: We act with honesty and transparency in all our interactions.
• Collaboration: We work together to achieve our goals and support each other's success.

Work Style:

• Dynamic and collaborative work environment.
• Hybrid work arrangement, with four in-office days per week.
• Focus on creativity, innovation, communication, and relationship-building.

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working in a highly matrixed organization?
• Do you have strong leadership and communication skills?

ASSUMPTION: Adtalem Global Education values innovation, integrity, and collaboration, seeking candidates who align with these principles and can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a highly matrixed environment.
• Working with various stakeholders and cross-functional teams to execute marketing strategies.
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry.
• Balancing the need for innovation with the requirement to maintain brand consistency and compliance.

ASSUMPTION: While this role presents significant opportunities for growth and impact, it also comes with challenges that require strong project management skills, adaptability, and the ability to work effectively in a matrixed environment.

📈 Similar Roles Comparison

• This role is unique in its focus on both brand and product marketing, requiring a strategic marketer with a blend of direct and brand marketing experience.
• Compared to other marketing roles in the education industry, this position offers a unique opportunity to drive brand equity and product success in a highly matrixed environment.
• Career progression in this role could lead to senior marketing leadership positions within the organization or other areas of the education industry.

ASSUMPTION: This role is unique in its focus on both brand and product marketing, presenting a compelling opportunity for strategic marketers with relevant experience to drive innovation and growth in the education industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new product or program, including audience identification, messaging development, positioning, and go-to-market plans.
• Conducting market research to identify new opportunities for brand expansion or product innovation, and developing strategies to capitalize on these opportunities.
• Managing a team to execute a special project or test in support of a high-priority program or learning agenda, measuring performance, and communicating results to leadership and cross-functional partners.

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, requiring strong leadership, communication, and analytical skills to drive successful marketing outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the overall organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach innovation and risk-taking in marketing initiatives?
• What is the company's long-term vision for the brand, and how does this role contribute to achieving that vision?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
• Research Adtalem Global Education and the education industry to demonstrate your understanding of the company and its mission.
• Follow up with the Talent Acquisition Team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.