🔹 Job Title: Senior Marketing Manager - Brand & Product
🔹 Company: Adtalem Global Education
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-time, Hybrid (4 in-office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic marketer with a blend of direct marketing and brand marketing experience, as well as proven digital marketing experience. The ideal candidate will be comfortable working in a highly matrixed environment and have experience managing budgets.
✅ Develop and implement comprehensive, integrated marketing campaigns for the University Brand and products.
✅ Maintain a strong Brand identity throughout the entire consumer journey.
✅ Enhance brand equity through effective marketing campaigns and initiatives.
✅ Lead cross-functional teams to ensure marketing strategies are executed effectively.
✅ Act as a product marketing SME to develop and lead successful product launches, including audience identification, messaging development, positioning, and go-to-market plans.
✅ Collaborate with channel partners to develop campaigns, events, collateral, and more to support the enrollment plan.
✅ Implement pricing and offer marketing across the audience journey.
✅ Generate innovative marketing ideas to create increased brand or product awareness, deepen engagement with consumers, and increase brand equity.
✅ Manage content calendar, communication plans, and consumer-facing content.
✅ Manage marketing budgets and track actual expenses versus the budget.
✅ Act as a key partner to product management, academic, and admissions teams to address marketing needs in a collaborative relationship.
✅ Implement special projects or tests in support of high-priority programs and learning agendas.
✅ Assure all internal and external communications are compliant and meet brand guidelines.
✅ Measure and communicate performance of marketing activities to leadership and cross-functional partners.
✅ Work with and provide direction to outside vendors (PR and Ad agencies) as needed.
ASSUMPTION: This role requires strong leadership and communication skills, as well as solid analytical skills. The ideal candidate will be able to manage multiple projects simultaneously and be willing to travel overnight (up to 10%).
Education: Bachelor's Degree preferably in marketing, required. Master's Degree preferred.
Experience: At least 7 years of marketing experience in a corporate marketing or advertising agency environment required. Experience working in an inquiry generation setting for a direct sales force, preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: While a Master's Degree is preferred, a Bachelor's Degree in marketing is the minimum requirement for this role. Candidates with relevant experience in lieu of a Master's Degree may also be considered.
Salary Range: The expected salary range for this position is between $80,336 and $140,851. Actual pay will be adjusted based on job-related factors such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.
Benefits:
Working Hours: Full-time, with a hybrid work arrangement (4 in-office days per week).
ASSUMPTION: The salary range provided is an estimate based on market research and the company's compensation structure. The actual salary may vary based on the factors listed.
Industry: Education Administration Programs. Adtalem Global Education is a leading medical and healthcare education provider that partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.
Company Size: 10,001+ employees. As a large organization, Adtalem offers numerous opportunities for career growth and development.
Founded: Adtalem was founded in 2003 and has since grown to become a global leader in post-secondary education and healthcare education.
Company Description:
Company Specialties:
Company Website: https://www.adtalem.com/
ASSUMPTION: Adtalem Global Education is a well-established company with a strong reputation in the education and healthcare industries. The company's mission and values align with its commitment to expanding access to education and empowering learners to achieve their goals.
Career Level: This role is a senior-level position that requires a high level of experience and expertise in marketing, brand management, and product marketing.
Reporting Structure: The Senior Marketing Manager - Brand & Product will report directly to the Vice President of Marketing and will oversee a team of marketing professionals.
Work Arrangement: This role operates on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
Growth Opportunities:
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and innovation in the office.
Office Type: Adtalem's Minneapolis office is a modern, collaborative workspace designed to facilitate creativity and innovation.
Office Location(s): 500 W Monroe St, Chicago, Illinois 60661, US; 3005 Highland Parkway, Downers Grove, Illinois 60515, US; 500 W Monroe St, Chicago, IL 60661, US
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (4 in-office days per week).
ASSUMPTION: The Minneapolis office provides a collaborative and innovative work environment that fosters creativity and productivity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Brand Management, Product Marketing, Digital Marketing, Project Management, Leadership, Communication, Analytical Skills, Budget Management, Consumer Behavior, Market Dynamics, Cross-Functional Team Leadership, Campaign Development, Content Management, Pricing Strategy, Enrollment Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and brand management expertise, as well as their ability to work effectively in a highly matrixed environment.
ASSUMPTION: The tools and technologies listed are common in marketing and brand management roles. The specific tools used may vary depending on the organization's preferences and industry standards.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Adtalem's values and work style are designed to foster a collaborative, innovative, and inclusive work environment that empowers employees to achieve their goals and make inspiring contributions to the organization.
ASSUMPTION: The potential challenges listed are specific to this role and may not apply to all candidates. Prospective applicants should carefully consider their personal and professional priorities when evaluating this opportunity.
ASSUMPTION: The comparison points listed are intended to provide a general overview of the role's similarities and differences compared to other marketing and brand management positions. Prospective applicants should carefully consider their personal and professional priorities when evaluating this opportunity.
ASSUMPTION: The sample projects listed are intended to provide a general overview of the types of projects that may be undertaken in this role. The specific projects and initiatives may vary depending on the organization's priorities and market dynamics.
ASSUMPTION: The key questions listed are intended to provide a comprehensive overview of the role's responsibilities, team dynamics, and organizational priorities. Prospective applicants should tailor their questions to their specific interests and concerns.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.