Senior Marketing Manager, Campaigns & Events

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Campaigns & Events

🔹 Company: League Inc.

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic community programs, campaigns, and events.
• Leading strategic planning to foster engagement with healthcare leaders.
• Managing creative execution, content strategy, and email marketing campaigns.
• Collaborating with various stakeholders for program execution.

ASSUMPTION: The role emphasizes collaboration across departments and the necessity to create high-impact, innovative marketing strategies to enhance brand awareness and engagement.

📋 Key Responsibilities

✅ Lead the strategic planning and execution of marketing initiatives focused on brand awareness and pipeline growth.

✅ Develop and implement strategic brand and community engagement programs.

✅ Define and manage positioning and key messaging for programs, events, and campaigns.

✅ Collaborate with the Thought Leadership Director to align content strategy.

✅ Implement promotional marketing campaigns across various channels.

✅ Ensure timelines, budgets, and deliverables are met through end-to-end project management.

✅ Manage and mentor a Campaign Manager.

✅ Maintain vendor and agency relationships for successful execution.

✅ Prepare executive-level reports and presentations on results and insights.

✅ Communicate and manage speaker and SME relations.

ASSUMPTION: There is a strong emphasis on leadership and strategic alignment within the marketing department to achieve the company's objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 7-10 years in marketing, particularly in B2B campaign & brand development

Required Skills:

• Strategic Thinking
• Project Management
• Brand Development

Preferred Skills:

• Healthcare experience
• Experience in SaaS or PaaS

ASSUMPTION: Successful candidates will have a blend of strategic skills and practical experience in executing campaigns across various platforms with measurable outcomes.

💰 Compensation & Benefits

Salary Range: CAD 104,100 - 156,100

Benefits:

• Bonus opportunities
• Equity options
• Comprehensive healthcare package

Working Hours: Standard 40 hours per week

ASSUMPTION: Compensation is competitive, aligning with industry standards for a senior marketing role, with potential bonuses and equity for strong performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitals and Health Care

Company Size: 471 employees, indicating a mid-sized company with opportunities for cross-departmental collaboration.

Founded: 2014, Toronto, Ontario

Company Description:

• Provides technology platforms for healthcare experiences.
• Focuses on consumer-driven health solutions and experiences.
• Partners with various health sectors for integrated care solutions.

Company Specialties:

• Insurance
• Employee Benefits
• Digital Health

Company Website: https://League.com

ASSUMPTION: League Inc. is positioned at the intersection of healthcare and technology, driving digital transformation.

📊 Role Analysis

Career Level: Senior-level position requiring extensive experience and leadership skills.

Reporting Structure: Likely reports to a Director or VP level within the Marketing department.

Work Arrangement: On-site, facilitating greater collaboration and engagement with team members.

Growth Opportunities:

• Lead larger scale campaigns with increased budgets.
• Opportunities for advancement to Director-level roles.
• Expand skillset in strategic digital healthcare marketing.

ASSUMPTION: The role offers substantial growth potential for individuals seeking leadership positions within healthcare technology marketing.

🌍 Location & Work Environment

Office Type: Collaborative workspace designed for innovation and team engagement.

Office Location(s): 225 King St W, Toronto, Ontario, Canada

Geographic Context:

• Centrally located in Toronto, offering vibrant urban living.
• Accessible public transit options.
• A hub for healthcare innovation.

Work Schedule: Monday to Friday, full-time, with possible flexibility for event management needs.

ASSUMPTION: Location offers a robust ecosystem for networking and professional development in health technology.

💼 Interview & Application Insights

Typical Process:

• Submit application and receive confirmation email.
• Application reviewed by a recruiter.
• Recruitment interview to discuss goals.

Key Assessment Areas:

• Strategic thinking capabilities
• Project management skills
• Data-driven decision making

Application Tips:

• Highlight experience with B2B campaign development.
• Showcase strategic leadership in past roles.
• Discuss experience in executing cross-functional partnerships.

ASSUMPTION: The application and interview process focuses on both technical expertise and cultural fit to ensure candidates align with the company's values and strategic vision.

🛠️ Tools & Technologies

• CRM tools for marketing analysis
• Project management software
• Email marketing platforms

ASSUMPTION: Familiarity and proficiency with leading marketing tools and software are integral to executing successful campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Results-driven environment
• Emphasis on team collaboration
• Adaptability and agility in fast-paced settings

Self-Assessment Questions:

• Am I comfortable driving strategic marketing initiatives?
• Can I collaborate effectively with cross-functional teams?
• Do I have the expertise to translate vision into actionable marketing campaigns?

ASSUMPTION: The candidate should value a dynamic, innovative environment where creativity and strategy meet to drive significant results.

⚠️ Potential Challenges

• High visibility role demanding strategic foresight.
• Balancing multiple stakeholders with different objectives.
• Requirement for quick adaptation to market changes.
• Managing budget constraints while delivering impactful projects.

ASSUMPTION: Candidates should be prepared for a fast-paced environment where strategic agility and resourcefulness are crucial for overcoming challenges.

📈 Similar Roles Comparison

• Similar roles in other health tech companies may offer remote options.
• Potential for higher compensation in larger corporations.
• Different emphasis on either technical or marketing expertise can vary by company.

ASSUMPTION: The role's competitive salary and strategic focus make it appealing to marketing professionals seeking challenges in the health tech domain.

📝 Sample Projects

• Developed and led a major conference for healthcare providers.
• Implemented a multi-channel marketing campaign for new platform features.
• Collaborated on a campaign for launching a new health tech product.

ASSUMPTION: Candidates will be expected to showcase previous projects that align with League's focus on high-impact, multi-channel marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role contribute to League's overall strategy?
• What are the key metrics for success in this role?
• How does the company encourage innovation within the marketing team?
• What opportunities exist for professional development?
• How does League ensure alignment across cross-functional teams?

ASSUMPTION: Asking insightful questions will demonstrate your initiative and commitment to the role, helping to determine your fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to discuss your strategic marketing experience in healthcare tech.
• Be ready to showcase past campaign successes with data-driven outcomes.
• Coordinate with the recruiter for interview schedules and additional requirements.
• Complete reference and background checks as part of the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.