📌 Core Information
🔹 Job Title: Senior Marketing Manager - International
🔹 Company: Barclays
🔹 Location: Canary Wharf, 1 Churchill Place, London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to promote brand, products, and services across international markets
- Collaborating with cross-functional teams to align marketing efforts with business objectives
- Creating compelling content for various marketing channels and analyzing campaign performance
- Managing marketing budgets and ensuring compliance with international regulations
ASSUMPTION: This role requires a strategic mindset and strong commercial acumen to succeed in a complex, matrixed environment.
📋 Key Responsibilities
✅ Develop and implement marketing strategies that align with business objectives and are informed by market research, customer needs, and competitive landscape
✅ Collaborate with product development, sales, and other departments to align marketing efforts with overall business objectives
✅ Create compelling and targeted content for various marketing channels, including print, media, and related collateral
✅ Analyze data to make informed decisions and optimize marketing strategies, using data analytics tools to measure and report on campaign performance
✅ Manage marketing budgets, allocating resources to maximize ROI
✅ Define marketing vision, set goals, clarify objectives, and work across organizations to achieve specific outcomes
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder engagement skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience in international marketing roles with a strong understanding of regional nuances
Required Skills:
- Proven ability to deliver multi-channel, full-funnel campaigns to achieve acquisition and retention targets
- Strong commercial acumen and ability to use insights to set budgets, monitor performance, and demonstrate impact
- Excellent stakeholder engagement and communication skills
- Strong planning, strategy, and execution skills, with comfort working in a complex, matrixed environment
- Experience working in or with regulated industries (ideally financial services)
Preferred Skills:
- Experience with international banking or wealth management audiences
- Familiarity with marketing to high-net-worth individuals
- Prior exposure to compliance-led marketing (e.g., knowledge of cross-border regulations)
- Proficiency with marketing tools (e.g., Salesforce, Adobe, Tableau) for reporting or campaign management
ASSUMPTION: Candidates with experience in international marketing, particularly within the financial services industry, will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £100,000 per annum (AI-estimated, based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Competitive pension scheme
- Private healthcare and dental insurance
- Life assurance and income protection
- Generous annual leave entitlement
- Flexible benefits package, including gym membership, retail discounts, and cycle-to-work scheme
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: Salary and benefits information is AI-estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1690
Company Description:
- Barclays is a global financial services provider with a presence in over 40 countries
- The company offers a wide range of products and services, including personal banking, credit cards, loans, wealth management, and investment banking
- Barclays is committed to responsible banking and has set ambitious targets to become a net-zero bank by 2050
Company Specialties:
- Corporate banking
- Investment banking
- Wealth management
- Retail banking
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays is a well-established financial institution with a strong global presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of International Marketing and may have supervisory responsibilities for junior marketing team members
Work Arrangement: On-site, with flexibility to work from home occasionally
Growth Opportunities:
- Progression to a more senior marketing role within the organization
- Expansion of responsibilities to cover additional markets or product lines
- Opportunities to work on high-profile, strategic projects and initiatives
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces
Office Location(s): Canary Wharf, 1 Churchill Place, London, United Kingdom
Geographic Context:
- Canary Wharf is a major business district in London, home to many international financial institutions
- The office is easily accessible by public transportation, with several tube and DLR stations nearby
- London offers a vibrant cultural scene, with numerous museums, theaters, and restaurants
Work Schedule: Standard office hours, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The Canary Wharf office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the hiring manager
- On-site interview with the hiring manager and other senior team members
- Final interview with the Head of International Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder engagement
- Commercial acumen and data-driven decision-making
- Cultural fit and alignment with Barclays' values
Application Tips:
- Tailor your resume and cover letter to highlight your international marketing experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Barclays' recent marketing initiatives and be prepared to discuss how you can contribute to their success
ATS Keywords: International Marketing, Multi-Channel Campaigns, Commercial Acumen, Stakeholder Engagement, Planning, Strategy, Execution, Regulated Industries, Wealth Management, Compliance, Data Analysis, Content Development, Brand Management, Market Research, Budget Management, Leadership
ASSUMPTION: Barclays uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- Salesforce
- Adobe Creative Suite
- Tableau
- Microsoft Office Suite
ASSUMPTION: Proficiency in these tools is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Service
- Excellence
- Stewardship
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to responsible banking and sustainability
Self-Assessment Questions:
- Do you have experience working in a complex, matrixed environment?
- Are you comfortable managing budgets and allocating resources to maximize ROI?
- Do you have strong stakeholder engagement and communication skills?
- Are you committed to Barclays' values and responsible banking practices?
ASSUMPTION: Barclays places a strong emphasis on cultural fit and alignment with their core values.
⚠️ Potential Challenges
- Managing marketing campaigns across multiple international markets with varying regulatory environments
- Balancing global brand consistency with local market needs
- Working in a complex, matrixed environment with multiple stakeholders
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
ASSUMPTION: These challenges can be overcome with strong strategic thinking, cross-functional collaboration, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on international markets and requires a deep understanding of regional nuances
- This role offers the opportunity to work with a global brand and gain exposure to a wide range of products and services
- Career progression in this role may lead to more senior marketing positions within the organization or other international financial institutions
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new wealth management product in Europe
- Conducting market research to identify trends and opportunities in the Asia-Pacific region and developing targeted marketing strategies to capitalize on them
- Collaborating with the events team to plan and execute a high-profile international conference for high-net-worth clients
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role and the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenges facing the international banking business and how this role contributes to addressing them?
- How does this role collaborate with other departments and teams within the organization, and what are the key priorities for the first 90 days in the position?
- What opportunities are there for professional development and growth within the role and the organization?
- How does Barclays support work-life balance for employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and provide valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
