Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract)

📌 Core Information 🔹 Job Title: Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract) 🔹 Company: AXA Group 🔹 Location: London, City of, United Kingdom 🔹 Job Type: Hybrid (12 Month Fixed Term Contract) 🔹 Category: Marketing 🔹 Date Posted: May 13, 2025 🚀 Job Overview Key aspects of this role include: 1. Lead Management: Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity. 2. Data Analysis: Conduct deep dives in datasets and cross-channel data analytics to explain and predict customer behavior and deliver actionable insights. 3. Campaign Optimization: Optimize marketing automation campaigns and web journeys to enhance conversion rates and drive revenue growth. 4. Stakeholder Collaboration: Partner with regional and global marketers, technology, and data engineering teams to refine targeting and messaging. *ASSUMPTION:* This role requires a strong background in marketing automation, CRM systems, and data analysis. The ideal candidate will have a proven track record in lead generation and integrated campaign efforts. 📋 Key Responsibilities ✅ Lead Management & Optimization: - Refine lead scoring models in collaboration with sales, regional, and global marketers, technology, and data engineering teams to ensure high-quality lead delivery. - Monitor and report on lead lifecycle metrics (CTR, conversion rates, and ROI) across marketing touchpoints. - Conduct A/B tests to improve campaign performance and lead quality. ✅ Campaign Development & Management: - Develop and manage methodology to evaluate marketing and nurture campaigns, showing results in data visualisation tools and dashboards. - Provide insight/data planning support to the campaign planning cycle for local and global markets and actionable insights through reporting, dashboards, and data visualisation tools to stakeholders to refine targeting and messaging. ✅ Analytical & Reporting: - Provide top-level analysis on the performance of different marketing initiatives, including campaigns, events, various levels of conversion, and funnel tracking. - Work across all teams to develop insights from numerous channels and platforms, including email metrics, Google Analytics, Fullstory, social media, and events platforms, and share with senior management and key stakeholders. *ASSUMPTION:* The ideal candidate will have strong analytical skills and the ability to derive actionable insights from data to inform decision-making. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, Mathematics, Science, or related disciplines. Experience: - Proven track record in B2B marketing within the asset management or investment management sectors. - Deep expertise in marketing automation, CRM systems, and marketing analytics. - Experience with Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis. Required Skills: - Technical Expertise: Proficiency in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis. - Analytical Acumen: Strong ability to interpret data and derive actionable insights to inform decision-making. - Project Management: Exceptional organizational skills with the ability to manage multiple projects in a dynamic environment. - Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams. - Technical Knowledge: Understanding of ETL processes, API integrations, and database structures. - Attention to Detail: Meticulous approach to data accuracy and campaign execution. Preferred Qualifications: - Industry Experience: Background in B2B marketing within asset management, investment management, or similar sectors. - Technical Proficiency: Experience with Big Data Platforms (e.g., Databricks) and knowledge of Microsoft Azure services. - Regulatory Knowledge: Familiarity with GDPR and other data-related regulations. - Educational Background: Degree in Statistics, Mathematics, Science, or related disciplines. - Digital Analytics Experience: Experience in digital analytics and marketing functions. *ASSUMPTION:* The ideal candidate will have a strong background in B2B marketing, with a focus on data-driven decision-making and campaign optimization. 💰 Compensation & Benefits Salary Range: £70,000 - £90,000 GBP per annum (pro-rated for 12-month contract) - *Based on industry standards for similar roles and experience levels in London* Benefits: - Hybrid Working: Balance between remote and on-site work, with flexibility to work from home up to 3 days per week. - Competitive Health Benefits: Comprehensive health insurance and wellness programs. - Pension Contribution: AXA Group contributes to your pension plan. - Learning & Development: Access to training and development opportunities to support career growth. - Employee Discounts: Discounts on AXA Group products and services. - Employee Assistance Program: Confidential counseling and support services for employees and their families. *ASSUMPTION:* The salary range provided is an estimate based on industry standards for similar roles and experience levels in London. The actual salary may vary depending on the candidate's qualifications and AXA Group's internal compensation structure. Working Hours: Full-time (37.5 hours per week), with flexibility to work remotely up to 3 days per week. 📌 Applicant Insights 🔍 Company Context Industry: AXA Group operates in the insurance and asset management industries, with a focus on protecting and investing for what matters. Company Size: Large enterprise with over 10,000 employees globally. Founded: 1816, with a rich history and strong reputation in the insurance and financial services sectors. Company Description: - Global leader in insurance and asset management, with operations in over 60 countries. - Committed to acting for human progress by protecting what matters, with a purpose-driven approach to business. - Strong focus on innovation, sustainability, and responsible business practices. Company Specialties: - Insurance: Life, Health, Property & Casualty, and Liability insurance solutions. - Asset Management: Investment strategies across alternative and core asset classes, with a focus on responsible investing. - Banking: Retail, commercial, and private banking services. Company Website: AXA Group Website *ASSUMPTION:* AXA Group's large size and global presence offer extensive opportunities for career growth and development. The company's strong focus on innovation and sustainability provides a dynamic and engaging work environment. 📊 Role Analysis Career Level: Senior-level role with significant responsibility and impact on the organization's marketing efforts. Reporting Structure: This role reports directly to the Global Head of Marketing Operations and collaborates with regional and global marketing teams, as well as technology and data engineering teams. Work Arrangement: Hybrid work arrangement, with flexibility to work remotely up to 3 days per week. Growth Opportunities: - Potential to work on high-impact projects with significant budget and resource allocation. - Opportunities to collaborate with and learn from experienced marketing professionals across the organization. - Possibility to take on additional responsibilities and advance within the marketing function or explore other areas of the business. *ASSUMPTION:* This role offers a unique opportunity to gain experience in a senior marketing position within a large, global organization. The hybrid work arrangement provides flexibility and work-life balance, while the growth opportunities enable career progression and skill development. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities. Office Location(s): 22 Bishopsgate, London, EC2N 4AJ - AXA Group's global headquarters and main European hub. Geographic Context: - London, City of: Vibrant, multicultural city with a thriving business ecosystem and extensive cultural attractions. - United Kingdom: Established financial hub with a strong regulatory environment and access to global markets. Work Schedule: - Standard working hours: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility to work remotely up to 3 days per week). - Core hours: 10:00 AM to 4:00 PM. *ASSUMPTION:* AXA Group's London office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities. The flexible work arrangement caters to employees' preferences and promotes work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the hiring manager or HR representative. 3. In-depth telephone or video interview with the hiring manager and/or other relevant stakeholders. 4. Final in-person or video interview with senior leadership. Key Assessment Areas: 1. Technical skills and knowledge in marketing automation, CRM systems, and data analysis. 2. Problem-solving and analytical skills, with a focus on data-driven decision-making. 3. Cultural fit and alignment with AXA Group's values and work environment. 4. Communication and collaboration skills, with the ability to work effectively across teams. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 2. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities. 3. Research AXA Group's business, industry, and competitors to demonstrate your understanding of the company and its market position. 4. Practice common interview questions and develop concise, engaging responses that showcase your unique qualifications and fit for the role. ATS Keywords: Marketing automation, CRM systems, data analysis, lead management, campaign optimization, project management, communication skills, attention to detail, SQL, Python, R, digital analytics, B2B marketing, data visualization, ETL processes, API integrations. *ASSUMPTION:* AXA Group's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and work environment. The interview process may include technical assessments, case studies, or other evaluation methods to ensure the best fit for the role. 🛠️ Tools & Technologies - Marketing Automation: Oracle Eloqua - CRM: Salesforce - Data Analysis: SQL, Python, R - Data Visualization: Tableau, Power BI, or other data visualization tools - Collaboration & Productivity: Microsoft Office Suite, Google Workspace, or other productivity tools - Project Management: Asana, Trello, or other project management tools *ASSUMPTION:* The required tools and technologies for this role may evolve based on AXA Group's internal systems and processes. The ideal candidate will have experience with relevant marketing automation, CRM, and data analysis tools, as with a willingness to learn and adapt to new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Customer First: AXA Group prioritizes the needs and preferences of its customers, striving to provide personalized and relevant products and services. - Integrity: AXA Group upholds the highest ethical standards and conducts business with honesty, transparency, and accountability. - Courage: AXA Group encourages innovation, calculated risk-taking, and a growth mindset, empowering employees to challenge the status quo and drive progress. - One AXA: AXA Group fosters a collaborative and inclusive work environment, promoting teamwork, diversity, and mutual respect. Work Style: - Data-driven: AXA Group emphasizes data-driven decision-making and continuous improvement, with a focus on measuring and analyzing performance to inform strategy and tactics. - Collaborative: AXA Group encourages cross-functional collaboration and knowledge-sharing, with a strong emphasis on teamwork and collective success. - Agile: AXA Group embraces an agile and adaptable approach to work, with a willingness to pivot and respond to changing market conditions and customer needs. Self-Assessment Questions: 1. How do your personal values align with AXA Group's company values, particularly 'Customer First' and 'Integrity'? 2. Describe a time when you demonstrated courage in your professional life, and how it contributed to your success or the success of your team. 3. How do you approach collaboration and knowledge-sharing in a cross-functional team environment, and can you provide an example of a successful collaboration experience? *ASSUMPTION:* AXA Group's company culture emphasizes data-driven decision-making, collaboration, and adaptability. The ideal candidate will have a strong alignment with AXA Group's values and work style, with a proven track record of success in a similar work environment. ⚠️ Potential Challenges 1. Role-Specific Challenges: * Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management. * Balancing data analysis and reporting responsibilities with hands-on campaign management and optimization tasks. * Collaborating effectively with regional and global marketing teams, technology, and data engineering teams, with varying priorities and work styles. 2. Company-Specific Challenges: * Working within a large, matrixed organization, with complex decision-making processes and multiple layers of approval. * Navigating a dynamic and evolving business environment, with shifting priorities and strategic initiatives. * Adapting to AXA Group's unique culture and work environment, with a strong emphasis on data-driven decision-making and collaboration. 3. Location-Specific Challenges: * Commuting to AXA Group's London headquarters, with potential traffic congestion and limited parking options. * Balancing work and personal life in a fast-paced, multicultural city with high cost of living. *ASSUMPTION:* The ideal candidate will have experience navigating complex, matrixed organizations and thriving in dynamic, data-driven work environments. They will also be comfortable commuting in a major city and balancing work and personal life in a high-pressure environment. 📈 Similar Roles Comparison 1. How this role differs from related positions: * Focus on investor journeys and analytics, with a strong emphasis on data-driven decision-making and campaign optimization. * Hybrid work arrangement, with flexibility to work remotely up to 3 days per week. * 12-month fixed-term contract, with potential for extension or permanent placement based on performance and organizational needs. 2. Industry-specific context: * Asset management and investment management sectors have unique data privacy and regulatory considerations, with a strong emphasis on data security and compliance. * The role requires a deep understanding of the investment management industry, with a focus on investor behavior and market trends. 3. Career path comparison: * This role offers a unique opportunity to gain experience in a senior marketing position within a large, global organization, with potential for career progression and skill development. * The role may also provide opportunities to explore other areas of the business, such as product management, strategy, or data science. *ASSUMPTION:* This role offers a unique combination of senior-level responsibility, data-driven decision-making, and hybrid work arrangement, with a strong focus on investor journeys and analytics. The ideal candidate will have a strong background in B2B marketing, with a focus on data-driven decision-making and campaign optimization, and a willingness to thrive in a dynamic, matrixed organization. 📝 Sample Projects 1. Role-Specific Projects: * Developing and implementing a lead scoring model to improve lead quality and conversion rates. * Conducting a comprehensive analysis of marketing campaign performance, with a focus on channel attribution and cross-channel optimization. * Collaborating with regional and global marketing teams to develop and execute targeted campaigns, with a focus on personalized and segmented messaging. 2. Industry-Specific Projects: * Conducting market research and analysis to identify trends and opportunities in the asset management and investment management sectors. * Developing and implementing a customer data platform to centralize and manage customer data, with a focus on data governance and security. * Collaborating with product management and technology teams to develop and launch new investment products, with a focus on digital and sustainable investing. 3. Cross-Functional Projects: * Working with sales and business development teams to develop and execute go-to-market strategies for new products or services. * Collaborating with human resources and talent acquisition teams to develop and implement employee engagement and retention strategies. * Partnering with finance and operations teams to optimize business processes and improve operational efficiency. *ASSUMPTION:* The ideal candidate will have experience working on similar projects, with a strong track record of success in data-driven decision-making, campaign optimization, and cross-functional collaboration. ❓ Key Questions to Ask During Interview 1. Role-Specific Questions: * How does this role fit into the broader marketing organization, and how does it collaborate with other teams and functions? * What are the key priorities for this role in the first 30, 60, and 90 days? * How does this role contribute to AXA Group's overall business strategy and growth objectives? 2. Team and Work Environment Questions: * How does the team collaborate and communicate, and what are the preferred working styles and communication channels? * What are the key challenges facing the team, and how does this role help address them? * How does the team support and develop its members, and what opportunities are there for professional growth and development? 3. Company and Industry Questions: * How does AXA Group differentiate itself in the competitive asset management and investment management landscape? * What are the key trends and opportunities in the industry, and how does AXA Group capitalize on them? * How does AXA Group approach innovation and digital transformation, and what role does this role play in driving change? *ASSUMPTION:* The ideal candidate will have thoughtful and insightful questions that demonstrate their understanding of the role, team, and company, as well as their ability to contribute to AXA Group's success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: AXA Group Career Portal 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, with a focus on data-driven decision-making, campaign optimization, and cross-functional collaboration. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities, with a strong emphasis on data-driven decision-making and campaign optimization. 4. Research AXA Group's business, industry, and competitors to demonstrate your understanding of the company and its market position, as well as your alignment with AXA Group's values and work environment. 5. Practice common interview questions and develop concise, engaging responses that showcase your unique qualifications and fit for the role. 6. Follow up with the hiring manager or HR representative one week after your initial application, inquiring about the status of your application and expressing your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.