📌 Core Information
🔹 Job Title: Senior Marketing Manager – Italy (Internal only)
🔹 Company: QS Quacquarelli Symonds
🔹 Location: Remote - Italy
🔹 Job Type: Fixed-Term Contract, Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy and delivery for student recruitment activities in Italy
- Driving event registration, attendance, and candidate generation
- Managing relationships with Italian stakeholders
- Overseeing campaign budgets and ensuring marketing performance contributes to commercial success
- Providing market insights and performance reporting to inform broader strategy
ASSUMPTION: This role requires a strategic mindset, strong regional market knowledge, and proven marketing campaign execution skills.
📋 Key Responsibilities
✅ Develop and execute localised, high-impact marketing campaigns for QS student recruitment events in Italy
✅ Drive registration, attendance, and quality candidate generation across QS Discover and QS Connect products
✅ Manage relationships with key local partners, influencers, media outlets, and government stakeholders
✅ Build and maintain campaign assets across paid, email, SEO, content, and social media channels
✅ Monitor and optimise campaign budgets to ensure cost-efficiency and strong ROI
✅ Own the performance of regional landing pages and contribute to SEO strategy
✅ Collaborate with regional sales and delivery teams to align on candidate quality and value proposition
✅ Provide market insights and performance reporting to inform broader EMEA and global marketing strategy
✅ Travel to QS events in Italy as needed (approx. 10–15%)
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven success in multi-channel marketing campaign development and execution in a regional market
Required Skills:
- Strong understanding of Italian market dynamics and student recruitment behaviors
- Experience managing stakeholder relationships with local media, influencers, and government bodies
- Fluency in Italian and English
- Skilled in budget ownership and performance optimization
- CRM and marketing platform experience (HubSpot preferred)
- Ability to work autonomously and collaboratively across global teams
- Strong communication and project management skills
- Experience in the education sector, events marketing, or B2C student recruitment
- Familiarity with design tools like Canva and campaign analytics platforms
Preferred Skills:
- Experience in the higher education sector
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in regional marketing and a strong understanding of the Italian market.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per annum (Estimated based on industry standards for a Senior Marketing Manager role in Italy)
Benefits:
- Free subscription to the Calm App
- Focus on welfare with mental health first aiders globally
- Access to diversity and inclusion initiatives and groups
- Strong recognition and reward programs
- Support for volunteering and study leave
- Free subscription to LinkedIn learning
- Options to join the global Mentorship programme
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 501-1,000 employees
Founded: 1990
Company Description:
- QS is the world’s leading provider of services, analytics, insights, and intelligence to the global higher education sector
- Supports university excellence across the world through student recruitment and enrolment solutions
- Publishes influential rankings of international universities, including the QS World University Rankings®
Company Specialties:
- Student recruitment and enrolment solutions
- Consultancy, student mobility, and academic partnerships management
- Branding solutions
- University rankings and analytics
Company Website: http://www.qs.com
ASSUMPTION: QS is a well-established company in the higher education sector with a global presence and a strong focus on student recruitment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Regional Marketing Director, EMEA
Work Arrangement: Fully Remote with occasional travel to QS events in Italy (approx. 10–15%)
Growth Opportunities:
- Potential to take on additional responsibilities or lead a team as the company grows
- Opportunities to work on global projects and collaborate with international teams
- Access to professional development resources, such as LinkedIn Learning
ASSUMPTION: This role offers opportunities for career growth and professional development within the company.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Italy
Geographic Context:
- Italy has a strong higher education sector with numerous universities and a large student population
- The Italian market presents unique cultural and linguistic challenges that require a deep understanding of local dynamics
- Italy has a well-established events industry, with numerous opportunities for marketing and student recruitment
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Team
- Interview with the hiring manager and/or team members
- Final interview with the Regional Marketing Director, EMEA
Key Assessment Areas:
- Marketing strategy and campaign development skills
- Understanding of the Italian market and student recruitment behaviors
- Stakeholder management and communication skills
- Budget ownership and performance optimization skills
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and understanding of the Italian market
- Provide specific examples of successful marketing campaigns you've executed in a regional market
- Demonstrate your ability to work autonomously and collaboratively across global teams
ATS Keywords: Regional Marketing, Italy, Student Recruitment, Campaign Development, Stakeholder Management, Budget Optimization, Global Teams
ASSUMPTION: The application process is designed to assess the candidate's marketing skills, regional market knowledge, and cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot (preferred)
- Canva
- Campaign analytics platforms (e.g., Google Analytics, Facebook Ads Manager)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools and technologies is required for successful performance in this role.
👔 Cultural Fit Considerations
Company Values:
- Helpful and collaborative
- Authentic and approachable
- Independent and professional
- Ambitious and innovative
Work Style:
- Self-motivated and results-driven
- Strong communication and collaboration skills
- Adaptable and responsive to change
- Strategic and creative thinker
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaign execution in a regional market?
- Are you fluent in Italian and English, with a strong understanding of Italian market dynamics and student recruitment behaviors?
- Are you comfortable working autonomously and collaboratively across global teams?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing stakeholder relationships across multiple time zones and cultures
- Balancing strategic planning with tactical execution and performance optimization
- Adapting to the unique cultural and linguistic nuances of the Italian market
- Occasional travel requirements for QS events in Italy
ASSUMPTION: These challenges require strong communication, adaptability, and cultural sensitivity skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the Italian market and regional marketing strategy
- Similar roles in other regions may have different market dynamics, stakeholder relationships, and cultural contexts
- Career progression may involve taking on additional responsibilities or leading a team as the company grows
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other regions or industries.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a QS event in Italy, resulting in a 20% increase in attendance
- Managing relationships with local partners and influencers to secure event sponsorship and promotion
- Optimising campaign budgets to improve ROI by 15% through strategic adjustments and performance analysis
ASSUMPTION: These sample projects demonstrate the candidate's ability to execute regional marketing campaigns, manage stakeholder relationships, and optimise performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for QS in Italy and EMEA?
- What opportunities are there for professional development and growth within the company?
- How does QS support work-life balance for remote employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions help candidates understand the role's priorities, fit within the organisation, and opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and understanding of the Italian market
- Prepare examples of successful marketing campaigns you've executed in a regional market
- Research QS and the higher education sector to demonstrate your understanding of the industry and the company
- Follow up with the Talent Team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
