- Building a mechanized, intelligent lifecycle marketing system from scratch, with full ownership over lead data flow through the funnel.
- Collaborating closely with regional marketing teams, sales, and growth operations to support full-funnel campaigns across multiple regions.
- Shaping how enriched data and personalized workflows support campaigns, with direct influence on delivering faster, smarter sales cycles through automation, personalization, and intelligent lead segmentation.
- Working in a fast-paced, product-driven company culture that prioritizes performance, personalization, and meaningful impact.
ASSUMPTION: This role requires a high level of autonomy, creativity, and strategic thinking to design and implement effective lifecycle marketing systems. It also demands strong collaboration skills to work closely with various teams and stakeholders.
📋 Key Responsibilities
✅ Mechanized Outreach & Data Orchestration:
- Design and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs.
- Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas.
✅ Intelligent Personalization & Campaign Support:
- Enable upstream personalization using custom objects in Salesforce and Clay workflows.
- Build personalized lead flows and assets that power regional and lifecycle campaigns.
✅ Lead Distribution & Deliverability:
- Build multi-inbox routing workflows to ensure optimal deliverability.
- Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin).
✅ Cross-Functional Collaboration:
- Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups.
- Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach).
✅ Recommendation Engine & Smart Alerts:
- Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads.
- Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights.
ASSUMPTION: This role requires a deep understanding of marketing tech stacks, data flow architecture, and anti-spam best practices. It also demands strong problem-solving skills to address challenges in lead routing, deliverability, and multi-inbox infrastructure.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- Several years of experience in marketing operations, automation, or demand generation
- Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems
- Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, Clay, etc.
- Solid knowledge of API integrations, data flow architecture, and anti-spam best practices
- Strong background in lead routing, deliverability, and multi-inbox infrastructure
- A highly autonomous mindset, with a bias for action and optimization
- Collaborative nature and experience partnering with campaign and regional teams to drive impact
- Fluency in English; other languages are a plus
- Experience working remotely is not required but is considered a plus
💰 Compensation & Benefits
Salary Range:
- The base salary range for this full-time position is $56,900 - $192,050 USD per year. The actual base pay for the successful candidate is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
Benefits:
- Work From Anywhere
- Flexible Paid Time Off
- Flexible Working Hours (Remote is async)
- 16 weeks paid parental leave
- Mental health support services
- Stock options
- Learning budget
- Home office budget & IT equipment
- Budget for local in-person social events or co-working spaces
Working Hours:
- Full-time (40 hours per week)
📌 Applicant Insights
Company Context:
- Industry: Human Resources Services
- Company Size: 1,001-5,000 employees
- Founded: 2019
- Headquarters: San Francisco, CA, USA
- Specialties: Remote Jobs, PEO, Hiring, remote work, global employment, payroll, EOR, remote hiring, Global Benefits, Global Tax and Compliance Management, international payroll, IP Protection, Automated payments, human resource management, contractor management, owned entities, visas and immigration, employee onboarding, time off approvals, employment documentation management, incentives and expenses management, salary calculation, HRIS, HRMS, and Global Equity Management
Company Description:
- Remote is the world’s leading authority on remote employment, a strategic payroll and HR partner for modern businesses. They help companies hire, manage, and pay their entire team, and enable individuals to build financial and personal freedom.
Role Analysis:
- Career Level: Mid-Senior level (5-10 years)
- Reporting Structure: Reports directly to the Manager, CRM & Lifecycle Marketing
- Work Arrangement: Remote solely (North America or EMEA)
- Growth Opportunities: Potential for career growth within the Marketing – CRM & Lifecycle team or across the organization
Location & Work Environment:
- Office Type: Fully remote (work from anywhere)
- Office Location(s): North America or EMEA
- Geographic Context: Sidi Amer El Hadi, Rabat-Salé-Kénitra, Morocco (UTC+0)
- Work Schedule: Flexible working hours, with a focus on async work and life-work balance
🛠️ Tools & Technologies:
- Salesforce, HubSpot, Outreach, Openprise, ZoomInfo, Clearbit, Clay, APIs, data flow architecture, anti-spam best practices, and various marketing tech stacks
👔 Cultural Fit Considerations:
- Company Values: Remote prioritizes performance, personalization, and meaningful impact. They foster a culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness.
- Work Style: Remote embraces an async work culture, empowering employees to take ownership and be proactive. They encourage work-life balance and put employees and their families first.
- Self-Assessment Questions:
- How do you align with Remote's focus on performance, personalization, and meaningful impact?
- How comfortable are you working in an async environment and managing your own schedule?
- How do you balance your personal and professional life, and how would you prioritize your needs within a remote work setting?
🛑 Potential Challenges:
- Challenge 1: The high level of autonomy required for this role may present unique challenges in maintaining focus and motivation when working remotely.
- Challenge 2: The fast-paced, product-driven company culture may demand quick decision-making and adaptability to keep up with changing priorities and projects.
- Challenge 3: The global nature of the role may require working with diverse teams across different time zones, which can present communication and collaboration challenges.
📈 Similar Roles Comparison:
- This role differs from related positions in its focus on lifecycle marketing and the unique challenges and opportunities presented by a remote-first work environment.
- Industry-specific context: The global HR landscape is evolving, with an increased emphasis on remote work and the need for HR solutions that cater to distributed, international teams.
📝 Sample Projects:
- Project 1: Designing and implementing a personalized lead scoring system that integrates with Salesforce and other marketing tools to improve lead quality and sales efficiency.
- Project 2: Developing a real-time intent framework that uses machine learning algorithms to predict high-potential leads and notify sales teams of their activity.
- Project 3: Building a multi-inbox routing workflow that ensures optimal deliverability and equitable distribution of leads across the sales team.
💡 Key Questions to Ask During Interview:
- How does the company support the growth and development of marketing managers within the lifecycle marketing team and across the organization?
- What are the most significant challenges faced by the sales and marketing teams in the past year, and how were they addressed?
- How does the company measure the success of lifecycle marketing campaigns, and what key performance indicators (KPIs) are tracked?
- What is the company's approach to maintaining a healthy work-life balance for remote employees, and how is it enforced?
- How does the company support employees in developing their skills and advancing their careers within the organization?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [link provided](https://remote.com/jobs/6625901003).
2. Tailor your resume to highlight relevant skills and experiences for this role.
3. Write a cover letter explaining your interest in the position and how your background and skills make you a strong fit.
4. Prepare examples of your work, if applicable, to demonstrate your ability to design and implement effective lifecycle marketing systems.
5. Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
