- Job Title: Senior Marketing Manager, Lifecycle Marketing
- Company: Remote - Referral Board
- Location: North America or EMEA
- Job Type: Full-time
- Date Posted: July 8, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid (North America or EMEA)
🚀 Job Overview
Key aspects of this role include:
- Building a mechanized, intelligent lifecycle marketing system from the ground up
- Collaborating closely with regional marketing teams, sales, and growth operations
- Shaping how enriched data and personalized workflows support full-funnel campaigns across multiple regions
- Influencing faster, smarter sales cycles through automation, personalization, and intelligent lead segmentation
- Working in a fast-paced, product-driven company culture that prioritizes performance, personalization, and meaningful impact
📋 Key Responsibilities
- ⚙️ Mechanized Outreach & Data Orchestration
- Design and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs
- Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas
- 🧠 Intelligent Personalization & Campaign Support
- Enable upstream personalization using custom objects in Salesforce and Clay workflows
- Build personalized lead flows and assets that power regional and lifecycle campaigns
- 📬 Lead Distribution & Deliverability
- Build multi-inbox routing workflows to ensure optimal deliverability
- Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin)
- 🔄 Cross-Functional Collaboration
- Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups
- Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach)
- 🔔 Recommendation Engine & Smart Alerts
- Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads
- Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 5-10 years of experience in marketing operations, automation, or demand generation
- Required Skills:
- Proven experience with marketing tech stacks and a passion for building scalable, intelligent systems
- Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, and Clay
- Strong knowledge of API integrations, data flow architecture, and anti-spam best practices
- Solid background in lead routing, deliverability, and multi-inbox infrastructure
- A highly autonomous mindset, with a bias for action and optimization
- Collaborative nature and experience partnering with campaign and regional teams to drive impact
- Fluency in English; other languages are a plus
- Experience working remotely is not required but is considered a plus
💰 Compensation & Benefits
- Salary Range: $56,900 - $192,050 USD/year
- Benefits:
- Work from anywhere
- Flexible paid time off
- Flexible working hours (async)
- 16 weeks paid parental leave
- Mental health support services
- Stock options
- Learning budget
- Home office budget & IT equipment
- Budget for local in-person social events or co-working spaces
📌 Applicant Insights
🔍 Company Context
- Industry: Human Resources Services
- Company Size: 1,001-5,000 employees
- Founded: 2019
- Company Description: Remote is a Global HR Platform that helps companies hire, manage, and pay their entire team — and more effectively compete in the modern global economy through our comprehensive set of core solutions including, HRIS, payroll, international employment, contractor management, and more.
- Company Specialties: Remote Jobs, PEO, Hiring, remote work, global employment, payroll, EOR, remote hiring, Global Benefits, Global Tax and Compliance Management, international payroll, IP Protection, Automated payments, human resource management, contractor management, owned entities, visas and immigration, employee onboarding, time off approvals, employment documentation management, incentives and expenses management, salary calculation, HRIS, HRMS, and Global Equity Management
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: Reports directly to the Manager, CRM & Lifecycle Marketing
- Work Arrangement: Hybrid (North America or EMEA)
- Growth Opportunities: Potential to shape the lifecycle marketing function and influence cross-functional teams
🌍 Location & Work Environment
- Office Type: Remote-first with occasional in-person meetings and events
- Office Location(s): North America or EMEA
- Geographic Context: North America and EMEA regions offer diverse cultural experiences and time zones
- Work Schedule: Flexible, asynchronous work hours with a focus on results and impact
💼 Interview & Application Insights
- Typical Process: Interview with recruiter, interview with future manager, interview with team members, Bar Raiser Interview, and prior employment verification check
- Key Assessment Areas: Technical skills, problem-solving abilities, cultural fit, and strategic thinking
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions focused on problem-solving and collaboration
- Familiarize yourself with Remote's async work culture and be ready to discuss your approach to remote work
🛠️ Tools & Technologies
- Salesforce, HubSpot, Outreach, Openprise, ZoomInfo, Clearbit, Clay, APIs, and other marketing tech stacks
👔 Cultural Fit Considerations
- Company Values: Remote values include performance, personalization, and meaningful impact. They prioritize results over hours worked and encourage employees to put themselves and their families first.
- Work Style: Remote's async work culture emphasizes flexibility, autonomy, and collaboration. Employees are encouraged to take ownership of their work and default to action instead of waiting.
- Self-Assessment Questions:
- How do you approach setting and achieving personal and professional goals in an async work environment?
- How do you balance work and personal life, especially when working remotely?
- How do you collaborate and communicate effectively with remote team members across different time zones?
⚠️ Potential Challenges
- Time Zone Differences: Coordinating with team members across North America and EMEA time zones may require flexibility and careful scheduling.
- Information Overload: The role involves managing and orchestrating large datasets and multiple workflows, which can be challenging at times.
- Stakeholder Management: Balancing the needs and priorities of various teams, including marketing, sales, and growth operations, can be complex and demanding.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager (Remote): This role focuses more on building and optimizing automated systems, while a traditional Lifecycle Marketing Manager role may involve more manual campaign execution and analysis.
- Demand Generation Manager (On-site): An on-site Demand Generation Manager role may have more in-person event and trade show responsibilities, whereas this role emphasizes digital channels and automation.
📝 Sample Projects
- Developing and implementing a real-time lead scoring and routing system to improve sales team efficiency
- Creating personalized email campaigns and nurture workflows to engage leads and drive conversions
- Building and optimizing multi-inbox routing workflows to ensure optimal deliverability and equitable lead distribution
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of the lifecycle marketing function, and how can I contribute to improving these metrics?
- What are the most challenging aspects of working remotely, and how does the company support employees in overcoming these challenges?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.remote.com/careers).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions focused on problem-solving and collaboration.
- Familiarize yourself with Remote's async work culture and be ready to discuss your approach to remote work.
- Follow up with the hiring manager after your interview, expressing your enthusiasm for the role and asking about next steps.
- If you are selected for the role, be prepared to provide references and complete a background check.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
