Senior Marketing Manager - MarTech

📌 Core Information

🔹 Job Title: Senior Marketing Manager - MarTech

🔹 Company: Coins.ph

🔹 Location: Taguig, Metro Manila, Philippines

🔹 Job Type: Full-time Employee

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive user acquisition, engagement, and retention in the crypto/Web3 spaces.
• Managing a team of digital marketers and collaborating with various departments to enhance user experience and support business growth.
• Analyzing business trends, customer behavior, and operational data to generate insights that drive strategic decisions at Coins.
• Building and managing the marketing technology stack and integrating marketing systems with product and data platforms.
• Optimizing performance marketing metrics and collaborating with design/content teams to produce high-performing creatives.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and the crypto ecosystem.

📋 Key Responsibilities

✅ Marketing Strategy & Execution:

• Analyze business trends, customer behavior, and operational data to generate insights that drive strategic decisions at Coins.
• Collaborate with the vendor to optimize platform usage and ensure alignment with business objectives.
• Partner closely with the Product team to enhance processes, improve user experience, and support overall business operations through cross-functional collaboration.
• Create and implement effective marketing strategies to drive user acquisition, engagement, and retention in the crypto/Web3 spaces.
• Define customer segmentation and personalization strategies to drive targeted campaigns and customer conversion.
• Build and implement omnichannel campaigns aligned with business objectives.
• Conduct market analysis to identify trends, user needs, and competitive landscape, adapting strategies accordingly.
• Build and manage the marketing technology stack (CRM, analytics, attribution tools, etc.).
• Integrate marketing systems with product and data platforms to optimize user engagement.
• Automate and personalize customer journeys through data-driven campaigns.
• Plan and execute paid advertising campaigns (Google, Facebook, TikTok, programmatic, etc.).
• Optimize performance marketing metrics including CAC, CTR, and ROAS.
• Collaborate with design/content teams to produce high-performing creatives.

✅ Team & Cross-functional Leadership:

• Manage and mentor a team of digital marketers, planners, and content creators.
• Collaborate with creative, content, and media teams to deliver integrated campaigns.
• Partner with product, tech, sales, and business units to support launches and growth targets.
• Perform other MarTech-related and Digital Marketing duties as required.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success at Coins.

🎯 Required Qualifications

Education: Must hold a bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree is an advantage.

Experience: Minimum 5-7 years of progressive marketing experience, with at least 2 years in a senior or leadership capacity.

Required Skills:

• Proven expertise in digital marketing, paid media, and channel strategy.
• Excellent communication and interpersonal skills.
• Strong leadership experience managing cross-functional teams and external agencies.
• Ability to work independently and collaboratively in a fast-paced environment.
• Has experience coordinating with the CleverTap platform.
• A strong understanding of blockchain technology and the crypto ecosystem is a plus.

Preferred Skills:

• Experience with the CleverTap platform.
• Strong understanding of the crypto ecosystem.

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing, leadership, and a solid understanding of the crypto ecosystem.

💰 Compensation & Benefits

Salary Range: PHP 1,500,000 - PHP 2,500,000 per year (Estimated based on industry standards for a Senior Marketing Manager role in the Philippines with 5-10 years of experience)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee stock ownership plan
• Performance bonuses
• Gym membership
• Transportation allowance
• Mobile phone allowance
• Flexible work arrangements

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in the Philippines with 5-10 years of experience. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on cryptocurrency and blockchain technology

Company Size: 201-500 employees (Medium-sized company, providing ample opportunities for growth and collaboration)

Founded: 2014 (Established company with a proven track record in the crypto industry)

Company Description:

• Coins.ph is a fast-growing startup on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets.
• Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users.
• The company offers a user-friendly mobile app that allows users to buy and sell various cryptocurrencies and access a wide range of financial services.

Company Specialties:

• Financial Services
• Philippines
• Blockchain
• Emerging Markets
• Money Transfer
• Remittances
• Mobile wallet

Company Website: http://coins.ph

ASSUMPTION: Coins.ph is a well-established company in the crypto industry, offering a dynamic work environment with opportunities for growth and innovation.

📊 Role Analysis

Career Level: Senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive role

Reporting Structure: This role is expected to manage a team of digital marketers, planners, and content creators, as well as collaborate with various departments such as Product, Tech, Sales, and Business Units

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential career advancement opportunities as the company expands its territories outside APAC
• Chance to work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience
• Opportunity to let bright ideas be converted into meaningful changes, as Coins culture welcomes new ideas backed up by data to create an impact

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and impact on the company's overall success.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Taguig, Metro Manila, Philippines

Geographic Context:

• Taguig is a highly urbanized city in Metro Manila, known for its bustling business districts and vibrant culture
• The city is home to numerous multinational corporations and startups, providing ample networking opportunities
• Taguig offers a mix of urban and suburban living, with various amenities and entertainment options nearby

Work Schedule: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The on-site work environment at Coins.ph offers a dynamic and collaborative setting, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (if applicable)
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer (CMO) or a similar executive role

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management
• Cross-functional collaboration
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and understanding of the crypto ecosystem
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
• Research Coins.ph and the crypto industry to demonstrate your enthusiasm and knowledge of the company and its mission

ATS Keywords: Marketing Strategy, Digital Marketing, User Acquisition, Customer Segmentation, Performance Marketing, Leadership, Cross-functional Collaboration, Market Analysis, CRM Management, Data-driven Campaigns, Paid Advertising, Blockchain Technology, Creative Collaboration, Customer Experience, Omnichannel Campaigns, Team Management

ASSUMPTION: The interview process at Coins.ph is designed to assess your marketing expertise, leadership skills, and cultural fit, with a focus on strategic thinking and problem-solving.

🛠️ Tools & Technologies

• CleverTap
• CRM (Customer Relationship Management) software
• Analytics and attribution tools
• Paid advertising platforms (Google, Facebook, TikTok, programmatic, etc.)
• Project management and collaboration tools

ASSUMPTION: This role requires proficiency in various marketing technologies, with a focus on the CleverTap platform and other relevant tools for digital marketing and analytics.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Agile

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you ensure that your marketing strategies are aligned with Coins.ph's customer-centric approach?
• Can you provide an example of a time when you successfully led a cross-functional team to achieve a marketing goal?
• How do you stay up-to-date with the latest trends and developments in the crypto ecosystem, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Coins.ph values candidates who are customer-centric, innovative, collaborative, data-driven, and agile, with a strong work ethic and a passion for the crypto industry.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require adaptability and flexibility
• The role involves managing a team and collaborating with various departments, which may present unique challenges in terms of communication and coordination
• The crypto industry is subject to rapid changes and regulatory uncertainties, which may require the incumbent to stay informed and adaptable
• The on-site work arrangement may require commuting to the office in Taguig, which may present logistical challenges depending on the applicant's personal circumstances

ASSUMPTION: While this role presents numerous opportunities for growth and impact, it also comes with its own set of challenges that require a proactive and adaptable mindset.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on the crypto ecosystem and blockchain technology
• This role requires a deeper understanding of digital marketing and performance metrics, with a focus on optimizing CAC, CTR, and ROAS
• Career advancement opportunities may be more prevalent in a fast-growing startup like Coins.ph, compared to larger, more established organizations

ASSUMPTION: This role offers a unique blend of marketing expertise, leadership, and crypto industry knowledge, with ample opportunities for growth and impact in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive user acquisition and engagement in the crypto/Web3 spaces
• Conducting market analysis to identify trends, user needs, and competitive landscape, and adapting marketing strategies accordingly
• Managing a team of digital marketers to deliver integrated campaigns that enhance user experience and support business growth

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a strong understanding of marketing principles, digital marketing technologies, and the crypto ecosystem.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for expanding its territories outside APAC, and how this role contributes to that growth?
• How does Coins.ph support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a time when Coins.ph successfully adapted to a significant change or challenge in the crypto industry, and how the marketing team played a role in that process?
• How does Coins.ph measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These key questions help applicants better understand the company's culture, growth opportunities, and expectations for the role, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and understanding of the crypto ecosystem
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
• Research Coins.ph and the crypto industry to demonstrate your enthusiasm and knowledge of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.