📌 Core Information
🔹 Job Title: Senior Marketing Manager, Project Management & MarTech
🔹 Company: Aircall
🔹 Location: Seattle, WA, USA
🔹 Job Type: Permanent Full Time Employee
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Monday-Wednesday in office)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing performance through cross-functional initiatives
- Aligning marketing efforts with revenue goals and operational excellence
- Managing marketing budget and optimizing resource allocation
- Overseeing and enhancing the MarTech stack to drive business impact
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to collaborate effectively with various teams to drive marketing performance and improve business outcomes.
📋 Key Responsibilities
✅ Drive marketing performance by aligning cross-functional initiatives that impact acquisition, pipeline acceleration, and conversion rates.
✅ Lead collaboration between Marketing ops, sales, product, demand generation, product marketing, growth, and regional marketing teams to create seamless, integrated processes.
✅ Refine and implement marketing analytics, reporting frameworks, and attribution models to measure effectiveness.
✅ Own the marketing budget, ensuring efficient allocation of resources to drive maximum ROI and growth.
✅ Oversee CRM, automation platforms, and data integration to drive personalization and efficiency.
✅ Enhance trigger-based email capabilities and customer engagement automation.
✅ Act as a right hand to the CMO, helping shape marketing’s strategy and operational excellence.
✅ Mentor a high-performing cross-functional marketing team.
✅ Identify and implement process improvements to increase efficiency and scalability in marketing workflows.
✅ Collaborate with product marketing, growth, and regional marketing teams to ensure consistent execution of global initiatives.
ASSUMPTION: This role requires a hands-on approach to managing marketing performance, cross-functional collaboration, and process optimization to drive business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in B2B SaaS marketing, with a deep focus on demand, martech, marketing performance, and operational excellence
Required Skills:
- Proven track record in driving marketing performance through cross-functional collaboration
- Strong analytical mindset with expertise in marketing attribution, pipeline forecasting, and data-driven decision-making
- Experience managing complex martech stacks, including platforms like HubSpot, Salesforce, Marketo, HockeyStack, Bizable, 6sense, and automation tools
- Demonstrated experience in marketing budget ownership, ensuring optimal investment allocation
- Exceptional leadership skills with the ability to drive change and influence at all levels of the organization
- Passion for process optimization, marketing efficiency, and customer engagement
Preferred Skills:
- Experience with Aircall's products and services
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in B2B SaaS marketing, proven analytical skills, and experience managing complex martech stacks are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year (plus a 10 percent bonus, equity, and other benefits)
Benefits:
- Medical, dental, and vision insurance (100% covered)
- 401k plan with company matching
- Unlimited PTO
- Wellness, internet, and childcare reimbursements
- Generous parental leave policy
- Equity
Working Hours: Full-time, with a hybrid work arrangement (Monday-Wednesday in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in the Seattle area. Actual offers may vary based on the candidate's skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on call center software, VoIP, cloud-based business phone systems, and customer support solutions
Company Size: Medium (501-1,000 employees), with a fast-growing global presence
Founded: 2014, with headquarters in New York, USA
Company Description:
- Aircall is a unified communications platform that empowers businesses to connect, engage, and grow with their customers
- The company offers a wide range of features, including call center software, VoIP, cloud-based business phone systems, call recording, and sales and support automation
- Aircall seamlessly integrates with over 100 essential business apps, providing bi-directional syncing and data-driven insights to enhance customer interactions
Company Specialties:
- Call center software
- VoIP
- Cloud
- Business phone system
- Customer Support
- Call Recording
- sales
- sales calls
- CcaaS
- Call center
- and Business phone
Company Website: https://aircall.io
ASSUMPTION: Aircall is a well-established and rapidly growing company in the unified communications space, with a strong focus on customer engagement and data-driven insights.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the CMO and oversees a cross-functional marketing team
Work Arrangement: Hybrid (Monday-Wednesday in office), with the option to work remotely on Thursdays and Fridays
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization
- Opportunities to expand responsibilities and impact as the company continues to grow
- Chance to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and business success.
🌍 Location & Work Environment
Office Type: Hybrid (with a requirement to be in the office on Mondays, Tuesdays, and Wednesdays)
Office Location(s): 381 Park Ave S, 16th Floor, New York, NY 10016, US (with the option to work remotely on Thursdays and Fridays)
Geographic Context:
- Seattle, WA, USA, is a major tech hub with a thriving startup scene and a strong focus on innovation
- The city offers a high cost of living, with competitive salaries and benefits packages to match
- Seattle has a diverse and multicultural population, with a strong emphasis on work-life balance and outdoor activities
Work Schedule: Full-time, with a hybrid work arrangement (Monday-Wednesday in office)
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical mindset and data-driven decision-making abilities
- Leadership and team management skills
- Cross-functional collaboration and communication skills
- Expertise in marketing performance, martech, and operational excellence
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to marketing performance, cross-functional collaboration, and process optimization
- Showcase your ability to drive business impact and improve marketing efficiency
- Demonstrate your understanding of Aircall's products, services, and market position
ATS Keywords: Marketing performance, cross-functional collaboration, martech, operational excellence, marketing attribution, pipeline forecasting, data-driven decision-making, CRM management, automation platforms, process optimization, customer engagement, leadership skills
ASSUMPTION: Aircall's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on driving marketing performance and improving business outcomes.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketo
- HockeyStack
- Bizable
- 6sense
- Automation tools (e.g., Zapier, Integromat)
- CRM and marketing analytics platforms
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing and project management tools, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Continuous learning
- Delivering extraordinary outcomes
- Open collaboration
- Taking ownership
- Making smart, informed decisions with speed and precision
Work Style:
- Fast-paced and dynamic
- Team-driven and collaborative
- Focused on results and impact
- Adaptable and resilient
- Committed to work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter?
- Are you comfortable working in a hybrid setting, with a requirement to be in the office on specific days?
- Do you have a strong analytical mindset and the ability to make data-driven decisions with speed and precision?
ASSUMPTION: Aircall values candidates who are adaptable, results-driven, and committed to continuous learning and improvement, with a strong focus on customer engagement and business impact.
⚠️ Potential Challenges
- Managing a complex martech stack and driving continuous improvement
- Balancing the need for data-driven decision-making with the need for swift execution
- Navigating a fast-paced, dynamic work environment with a high degree of change and uncertainty
- Collaborating effectively with cross-functional teams, each with their own priorities and goals
- Adapting to a hybrid work arrangement and balancing in-person and remote work
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- Compared to other senior marketing manager roles, this position places a stronger emphasis on martech, data-driven decision-making, and cross-functional collaboration
- In the B2B SaaS industry, this role is more focused on driving marketing performance and operational excellence than on demand generation or product marketing
- Career progression in this role may lead to leadership positions within the marketing organization or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership responsibilities, with significant opportunities for growth and impact.
📝 Sample Projects
- Optimizing marketing performance through cross-functional collaboration and process improvement
- Implementing a new marketing analytics platform and attribution model to drive data-driven decision-making
- Enhancing customer engagement automation and trigger-based email capabilities
- Managing a complex martech stack and driving continuous improvement
- Collaborating with cross-functional teams to execute global marketing initiatives
ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership aspects of this role, with a focus on driving marketing performance and improving business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Aircall support work-life balance, especially in a hybrid work arrangement?
- What are the key priorities for this role in the first 90 days?
- How does Aircall approach professional development and growth opportunities for marketing team members?
- What are the most significant challenges facing the marketing organization, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as Aircall's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interviews by reflecting on your approach to marketing performance, cross-functional collaboration, and process optimization
- Research Aircall's products, services, and market position to demonstrate your understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
