📌 Core Information
🔹 Job Title: Senior Marketing Officer (Digital Analytics and Data Driven/Online Channel)
🔹 Company: AIS
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing analytics strategies for AIS properties
- Analyzing digital marketing traffic and channels
- Implementing data-driven marketing guidelines for customer journey optimization
- Executing projects in areas such as analytics implementation, data integration, and tag management
- Staying updated with the latest Marketing Technologies (MarTech) trends
ASSUMPTION: This role requires a strong analytical mindset and proficiency in digital analytics tools to succeed.
📋 Key Responsibilities
✅ Develop and implement analytics strategies for AIS websites and applications using tools like Adobe Analytics, Google Analytics 4, and truehits.net
✅ Analyze digital marketing traffic, channels, customer journey, and performance marketing analysis-purchase funnel
✅ Implement data-driven decision processes for customer journey optimization and conversion rate optimization (CRO)
✅ Execute assigned projects in areas such as analytics implementation, use case, data integration, tag management, online tracking, etc.
✅ Explore and stay updated with the latest Marketing Technologies (MarTech) trends and technological advances
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project execution, requiring a versatile skill set.
🎯 Required Qualifications
Education: IT or Statistics background
Experience: At least 3 years of professional work experience in digital marketing
Required Skills:
- Proficient in Google Analytics 4 and Adobe Analytics
- Strong analytical and systematic thinking skills
- Familiarity with performance marketing, customer journey optimization, and conversion rate optimization
- Experience with tag management, online tracking, and data integration
- Knowledge of MarTech, SEO tools, and social listening tools
Preferred Skills:
- Experience with A/B testing and multivariate testing
- Fluency in Thai and English
ASSUMPTION: Candidates with a strong foundation in digital marketing and analytics are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Officer role in Bangkok, the estimated salary range is THB 60,000 - 100,000 per month. This is an estimate and the actual salary may vary.
Benefits:
- Health insurance
- Retirement fund
- Performance-based bonuses
- Training and development opportunities
Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:30 PM with a 1-hour lunch break
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AIS is the leading digital service provider in Thailand, focusing on 5G technology, mobile phones, high-speed home broadband, and digital services.
Company Size: 10,001+ employees. As a large organization, AIS offers extensive resources and opportunities for career growth.
Founded: 1990. AIS has a long history in the telecommunications industry and has evolved to become a leading provider of digital services.
Company Description:
- AIS is committed to providing the best services to help people fulfill their dreams
- The company focuses on 5G technology, mobile phones, high-speed home broadband, and digital services
- AIS is expanding into new areas such as AIS eSports and AIS Insurance Service
Company Specialties:
- 5G technology
- Mobile phones
- High-speed home broadband
- Digital services
Company Website: http://www.ais.th
ASSUMPTION: AIS's large size and diverse range of services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and hands-on execution, making it suitable for professionals with 2-5 years of experience.
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time. The role requires regular on-site presence to collaborate with the team and access necessary resources.
Growth Opportunities:
- Progression to a management or leadership role within the marketing department
- Expansion into related fields such as digital strategy, product management, or business development
- International assignments or secondments within the AIS group
ASSUMPTION: With AIS's extensive range of services and international presence, there are numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate. AIS's headquarters is a modern, professional office environment.
Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH
Geographic Context:
- Bangkok is the capital and most populous city in Thailand, with a vibrant business environment
- The office is located in the central business district, with easy access to public transportation and amenities
- Bangkok offers a mix of traditional and modern culture, with numerous attractions, restaurants, and entertainment options
Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The office environment is professional and collaborative, with opportunities for both individual and team work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team
- Final interview with the department head
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Digital marketing knowledge and experience
- Communication and presentation skills
- Cultural fit and alignment with AIS's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and analytics
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on your analytical and problem-solving skills
ATS Keywords: Digital Marketing, Data Analysis, Google Analytics 4, Adobe Analytics, Performance Marketing, Customer Journey Optimization, Conversion Rate Optimization, Tag Management, Online Tracking, MarTech, SEO Tools, Social Listening Tools, Data Integration, Analytics Implementation, Systematic Thinking, Project Execution
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Adobe Analytics
- Google Analytics 4
- Truehits.net
- MarTech tools (e.g., marketing automation platforms, CRM, etc.)
- SEO tools (e.g., SEMrush, Ahrefs, etc.)
- Social listening tools (e.g., Hootsuite, Brand24, etc.)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Respect and diversity
Work Style:
- Data-driven decision-making
- Agile and adaptable
- Collaborative and inclusive
- Results-oriented and accountable
Self-Assessment Questions:
- How do you stay updated with the latest trends in digital marketing and analytics?
- Can you describe a time when you used data to drive a marketing decision or improve a customer journey?
- How do you approach working with cross-functional teams to execute marketing projects?
ASSUMPTION: Candidates who align with AIS's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or a Data Analyst role, but with a stronger focus on digital analytics and data-driven decision-making
- In the telecommunications industry, this role is crucial for understanding customer behavior, optimizing marketing spend, and driving business growth
- Career progression could lead to roles such as Marketing Director, Chief Marketing Officer, or even Chief Data Officer
ASSUMPTION: Understanding the unique aspects of this role and how it fits within the broader marketing and data landscape is essential for success.
📝 Sample Projects
- Conducting a comprehensive analysis of AIS's website and app traffic to identify trends, optimize user journeys, and improve conversion rates
- Developing and implementing a data-driven marketing strategy for a new product launch, using tools such as Google Analytics 4 and Adobe Analytics to track performance and optimize campaigns
- Collaborating with the product team to conduct A/B testing and multivariate testing to improve the user experience and drive business growth
ASSUMPTION: These projects are representative of the types of initiatives that a successful candidate in this role would be expected to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does AIS support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does AIS approach data privacy and security, and what role does this role play in ensuring compliance?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and their commitment to understanding the company and its needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in digital marketing and analytics
- Write a cover letter that explains your interest in this role and how your background and skills make you a strong fit
- Prepare for the interview by researching AIS's business and industry, and practicing your responses to common interview questions
- Follow up with the recruiter, Alisa Promchotchai, after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
