📌 Core Information
🔹 Job Title: Senior Marketing Operations Analyst
🔹 Company: StrongDM
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Ownership of StrongDM’s marketing tech stack, driving analytics, reporting, attribution, and process improvement.
- Collaboration with cross-functional teams to generate data-driven insights and optimize lead quality and prioritization.
- Experience with marketing automation platforms, process management, and data analysis.
- Ability to work independently in a fast-paced environment with a high degree of accuracy and accountability.
ASSUMPTION: This role requires a strong understanding of marketing operations, data analysis, and process management. Candidates should be comfortable working in a fast-paced, startup environment with a high degree of ambiguity.
📋 Key Responsibilities
✅ Own and optimize StrongDM’s marketing tech stack, including identifying new technologies to augment the experience of the GTM team, staying current on the latest technologies, and utilizing AI to drive standardization, attribution, and insights.
✅ Ensure scalable, compliant data architecture and integration across marketing platforms and CRM systems to support accurate lead records, multi-touch attribution, and holistic user journey tracking.
✅ Build, automate, and deliver performance dashboards and reporting that uncover actionable insights, enable strategic decision-making, and align with evolving business and data needs.
✅ Design, implement, and manage processes and initiatives to help drive efficiency, standardization, and scale to the Marketing organization.
✅ Troubleshoot operational issues as they surface; propose and implement changes to systems and processes to fix root causes.
✅ Collaborate cross-functionally with Marketing, Sales, Product, and RevOps to generate data-driven insights, optimize lead quality and prioritization, and support demand-generation activities across the funnel.
✅ Partner with counterparts across Revenue Operations to accelerate speed-to-lead and optimize lead prioritization.
✅ Make strategic improvements on form strategy, lead capture, and lead routing.
✅ Create and maintain documentation of key marketing operations processes.
ASSUMPTION: This role requires a high level of technical proficiency, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in a marketing operations or related role
Required Skills:
- Proven experience implementing and managing marketing automation platforms such as Marketo or Hubspot
- Strong process management, analytical, problem-solving, and decision-making capabilities
- Stakeholder management skills, with exceptional oral and written communication skills
- Strong technical skills and analytical skills with a high proficiency in Microsoft Excel and Google Sheets
- Knowledge of Salesforce.com
- Collaborative and team-oriented attitude with strong attention to detail, organized and thorough, with a desire for continuous process improvements
- Experience using G-Suite (Gmail, Sheets, etc.)
Preferred Skills:
- Experience with AI and machine learning tools for marketing operations
- Certification in marketing automation platforms
ASSUMPTION: Candidates with experience in a fast-paced startup environment and a strong understanding of marketing operations will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 a year
Benefits:
- Company-sponsored benefits, including medical, dental, and vision insurance (free to employees and dependents)
- 401K, HSA, FSA, short/long-term disability coverage, life insurance
- 6 weeks of combined accrued vacation + sick time
- Volunteer days + standard holidays
- 24 weeks paid parental leave for everyone + 1 month transition time back + childcare stipend for first year
- Generous monthly and annual stipend for internet + home office
- Minimal travel required
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing operations role in a similar-sized company. Benefits are comprehensive and competitive for a company of this size.
📌 Applicant Insights
🔍 Company Context
Industry: StrongDM operates in the software development industry, specifically focusing on privileged access management (PAM) and cybersecurity. The market for PAM is growing, driven by increasing concerns about data breaches and cyber threats.
Company Size: StrongDM is a mid-sized company with 51-200 employees. This size offers the benefits of a startup environment, with the stability and resources of a larger organization.
Founded: StrongDM was founded in 2015 and has since grown to become a leader in the PAM market.
Company Description:
- StrongDM is driven by a clear mission: Secure Access, Zero Trust. They design products and solutions that reflect this commitment, transforming the way organizations manage privileged access across their critical infrastructure.
- By leading with Zero Trust Privileged Access Management (PAM), StrongDM helps its customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources.
- StrongDM's values guide everything they do, from how they innovate to how they treat each other. These values are the foundation of their culture and define who they are as a company.
Company Specialties:
- Cybersecurity
- Privileged Access Management (PAM)
- Policy-Based Access Control
- Continuous Authorization
- Identity Access Management (IAM)
- Compliance
- Vendor Access Management
- Cloud Security
Company Website: https://www.strongdm.com
ASSUMPTION: StrongDM's focus on security and commitment to its customers' success make it an attractive place to work for individuals passionate about cybersecurity and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing operations.
Reporting Structure: The Senior Marketing Operations Analyst reports into a centralized Revenue Operations team, ensuring visibility to all processes that drive revenue.
Work Arrangement: This role is remote-friendly, with flexible hours and minimal travel required.
Growth Opportunities:
- As StrongDM continues to grow, there will be opportunities for the Senior Marketing Operations Analyst to take on more responsibility and advance their career within the company.
- StrongDM's focus on customer success and satisfaction creates opportunities for the Senior Marketing Operations Analyst to work closely with customers and gain valuable insights into their needs and preferences.
- The Senior Marketing Operations Analyst will have the opportunity to work with a wide range of technologies and tools, gaining valuable experience and expertise in the process.
ASSUMPTION: The Senior Marketing Operations Analyst will have ample opportunities to grow and develop their skills and career within StrongDM, given the company's growth and focus on customer success.
🌍 Location & Work Environment
Office Type: StrongDM has a remote-friendly work environment, with minimal travel required.
Office Location(s): StrongDM's headquarters is located in Burlingame, California, but employees are not required to be based in this location.
Geographic Context:
- StrongDM's remote-friendly work environment allows employees to live and work anywhere in the United States.
- The United States has a diverse and vibrant tech industry, with many opportunities for growth and development.
- The United States offers a high quality of life, with access to excellent healthcare, education, and cultural amenities.
Work Schedule: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The remote-friendly work environment at StrongDM offers employees the flexibility to balance their work and personal lives, while still providing ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Technical skills and proficiency with marketing automation platforms
- Analytical and problem-solving skills
- Communication and collaboration skills
- Attention to detail and organizational skills
Application Tips:
- Highlight relevant experience and achievements in marketing operations and data analysis
- Tailor your resume and cover letter to emphasize your fit for this role and StrongDM's company culture
- Prepare for the technical assessment or case study by brushing up on your skills with marketing automation platforms and data analysis tools
ATS Keywords: Marketing Operations, Marketing Automation, Process Management, Data Analysis, Stakeholder Management, Collaboration, Attention to Detail, Continuous Process Improvement, G-Suite, Salesforce.com
ASSUMPTION: The application process for this role will be competitive, and candidates should be prepared to demonstrate their technical skills and fit for the role and company culture.
🛠️ Tools & Technologies
- Marketo or Hubspot
- Salesforce.com
- Microsoft Excel and Google Sheets
- G-Suite (Gmail, Sheets, etc.)
- AI and machine learning tools for marketing operations (if applicable)
ASSUMPTION: The Senior Marketing Operations Analyst will be expected to have a high degree of proficiency with the tools and technologies listed above, and may be required to learn and use additional tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Embrace the mission
- Pursue mastery
- Win together
Work Style:
- Collaborative and team-oriented
- Attention to detail and organized
- Desire for continuous process improvements
Self-Assessment Questions:
- Do you embrace StrongDM's mission and values?
- Are you comfortable working in a fast-paced, startup environment with a high degree of ambiguity?
- Do you have a strong attention to detail and a desire for continuous process improvements?
ASSUMPTION: Candidates who are a strong fit for StrongDM's company culture and values will be most successful in this role.
⚠️ Potential Challenges
- The fast-paced, startup environment at StrongDM can be challenging for candidates who prefer a more structured work environment.
- The remote-friendly work environment may require candidates to be self-motivated and disciplined in managing their time and priorities.
- The Senior Marketing Operations Analyst may face challenges in balancing the demands of multiple stakeholders and priorities.
- The Senior Marketing Operations Analyst may face challenges in keeping up with the latest technologies and trends in marketing automation and data analysis.
ASSUMPTION: Candidates who are comfortable working in a fast-paced, startup environment and are self-motivated and disciplined will be best equipped to succeed in this role, despite its challenges.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Technology Manager, but with a greater focus on data analysis and process improvement.
- This role is similar to a Senior Marketing Analyst, but with a greater focus on marketing operations and process management.
- This role is similar to a Senior Marketing Automation Specialist, but with a broader scope of responsibilities and a greater focus on data analysis and process improvement.
ASSUMPTION: Candidates who have experience in similar roles or related fields will be well-positioned to succeed in this role, but should be prepared to demonstrate their fit for the unique demands and requirements of this position.
📝 Sample Projects
- Implementing and optimizing a new marketing automation platform to improve lead capture and routing
- Developing and implementing a process for multi-touch attribution and holistic user journey tracking
- Creating and maintaining documentation of key marketing operations processes
ASSUMPTION: The Senior Marketing Operations Analyst will be expected to take on a wide range of projects and initiatives, and should be prepared to demonstrate their ability to manage multiple priorities and deliver results.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and revenue operations strategy at StrongDM?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does StrongDM support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does StrongDM measure the success of this role, and what key performance indicators (KPIs) will I be expected to track and report on?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the company, and the team, and to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and StrongDM's company culture
- Prepare for the technical assessment or case study by brushing up on your skills with marketing automation platforms and data analysis tools
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
