📌 Core Information
🔹 Job Title: Senior Marketing Operations Lead
🔹 Company: Phreesia
🔹 Location: Remote United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Optimizing and scaling demand generation technology stack (Marketo, Salesforce)
- Building and executing email campaigns
- Managing and improving segmentation strategies
- Proactively monitoring marketing database health
- Collaborating cross-functionally with various stakeholders
ASSUMPTION: This role requires a strong background in marketing operations, with a focus on demand generation and MarTech tools. Experience in the U.S. healthcare landscape is a plus.
📋 Key Responsibilities
✅ Optimize and automate core marketing workflows, including email nurture/drip campaigns, MQL creation and routing, lead scoring, and database enrichment
✅ Build, execute, and measure email campaigns independently or in collaboration with team members
✅ Act as the technical lead for MarTech integrations, serving as the point-of-contact for any platforms requiring connection to Marketo or Salesforce
✅ Manage and improve segmentation strategies, ensuring accurate audience inclusion/exclusion in email campaigns and building new segmentations to support evolving business needs
✅ Proactively monitor and maintain marketing database health, improving data quality, deliverability, and compliance
✅ Partner with Sales and Revenue Operations to ensure accurate lead handoff, campaign attribution, and funnel tracking
✅ Develop strategic recommendations based on performance data and communicate findings to inform future campaign and systems decisions
✅ Document best practices, establish scalable operational processes, and provide enablement and guidance to internal stakeholders
✅ Continuously evaluate and recommend enhancements to the marketing automation ecosystem to support lead lifecycle, reporting, and personalization goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. Strong analytical and communication skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of hands-on marketing experience with Marketo and Salesforce, including managing system integrations and campaign automation workflows
Required Skills:
- Proven experience with Marketo and Salesforce
- Familiarity with additional MarTech tools (e.g., Bizible, LeanData, ZoomInfo)
- Deep understanding of demand generation operations
- Strong analytical mindset
- Excellent communication and project management skills
- Ability to adapt to new tools, processes, and priorities
Preferred Skills:
- Interest in or familiarity with the U.S. healthcare landscape
- Experience with additional MarTech tools beyond Marketo and Salesforce
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $110,000 USD per year, depending on qualifications
Benefits:
- 100% Remote work + home office expense reimbursements
- Competitive compensation
- Flexible PTO + 8 company holidays
- Monthly reimbursement for cell phone, internet, and wellness
- 100% Paid 12-week parental leave to U.S. employees, as well as a generous parental benefit to employees in Canada
- Variety of insurance coverage for people (and pets!)
- Continuing education and professional certification reimbursement
- Opportunity to join an Employee Resource Group
Working Hours: Full-time (40 hours/week), with the ability to travel up to 15% of the time
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Operations Lead role. Benefits are comprehensive and tailored to support remote workers.
📌 Applicant Insights
🔍 Company Context
Industry: Phreesia operates in the healthcare technology sector, focusing on patient intake management and engagement
Company Size: Phreesia has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: 2005, with a history of continuous innovation and expansion in the healthcare technology space
Company Description:
- Phreesia empowers healthcare organizations to better understand their patients and equip them with the knowledge, skills, and confidence to succeed
- The company offers robust tools for registration, scheduling, payments, and clinical support, facilitating more than 150 million patient visits annually
- Phreesia is committed to creating a better, more engaging healthcare experience and has been recognized as a top place to work in healthcare
Company Specialties:
- Information Technology
- Healthcare
- Patient Intake Management
Company Website: Phreesia
ASSUMPTION: Phreesia's focus on patient engagement and its comprehensive suite of tools make it a strong player in the healthcare technology industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to drive strategic initiatives
Reporting Structure: The Senior Marketing Operations Lead will report directly to the Senior Director of Marketing Operations and collaborate with various stakeholders across the marketing department and other functions
Work Arrangement: This role is remote, with the ability to travel up to 15% of the time. Phreesia is a fully remote company, with candidates located in ET and CT regions given priority in the hiring process
Growth Opportunities:
- As a senior-level role, this position offers the opportunity to lead strategic initiatives and drive significant impact
- Phreesia's commitment to employee development and growth provides ample opportunities for career advancement
- The company's expanding product suite and customer base present numerous growth opportunities
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, providing an ideal opportunity for a seasoned marketing operations professional looking to make a significant impact.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): N/A (remote work)
Geographic Context:
- The United States has a diverse and expansive healthcare market, with numerous opportunities for growth and innovation
- Phreesia's remote work environment allows for flexibility and work-life balance
- The company's commitment to diversity, equity, and inclusion fosters a supportive and inclusive work environment
Work Schedule: Full-time (40 hours/week), with the ability to travel up to 15% of the time
ASSUMPTION: Phreesia's remote work environment and commitment to employee well-being make it an attractive option for candidates seeking a flexible and supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the senior leadership team
Key Assessment Areas:
- Technical skills and experience with Marketo, Salesforce, and other MarTech tools
- Analytical and problem-solving skills
- Communication and collaboration skills
- Alignment with Phreesia's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Be prepared to discuss your experience with Marketo, Salesforce, and other MarTech tools in detail
- Demonstrate your understanding of the U.S. healthcare landscape and Phreesia's products and services
ATS Keywords: Marketo, Salesforce, MarTech, demand generation, email campaigns, segmentation, database management, campaign measurement, cross-functional collaboration
ASSUMPTION: Phreesia's interview process is designed to assess candidates' technical skills, analytical mindset, and cultural fit. Attention to detail and a strong understanding of the role's requirements are essential for success.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Additional MarTech tools (e.g., Bizible, LeanData, ZoomInfo)
ASSUMPTION: Familiarity with the listed tools and a willingness to learn new technologies are crucial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-friendly
- Data-driven
- Results-oriented
- Collaborative
- Adaptable
Self-Assessment Questions:
- Do you have a proven track record of optimizing and scaling marketing automation workflows?
- Are you comfortable working remotely and collaborating with a diverse, distributed team?
- Do you thrive in a data-driven environment and enjoy translating complex data into actionable insights?
ASSUMPTION: Phreesia values candidates who align with their patient-centric mission, embrace a data-driven approach, and thrive in a collaborative, remote work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the evolving MarTech landscape and staying current with best practices
- Ensuring data quality and compliance in a remote work environment
- Travel requirements up to 15% of the time
ASSUMPTION: These challenges can be mitigated by strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is a senior-level marketing operations position, offering more strategic responsibilities and leadership opportunities compared to mid-level roles
- Phreesia's focus on the U.S. healthcare landscape differentiates it from other companies operating in the broader marketing technology sector
- Career progression may involve moving into a director or VP role within marketing operations or transitioning into a more strategic or general management role
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, providing an ideal opportunity for a seasoned marketing operations professional looking to make a significant impact.
📝 Sample Projects
- Optimizing and automating core marketing workflows to improve campaign performance and efficiency
- Developing and executing targeted email campaigns to drive lead generation and nurture existing leads
- Building and maintaining segmentation strategies to support evolving business needs and improve campaign targeting
- Proactively monitoring and maintaining marketing database health to ensure data quality, deliverability, and compliance
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Marketing Operations Lead role at Phreesia.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflows and processes for demand generation campaigns at Phreesia?
- How does Phreesia support the growth and development of its marketing operations team members?
- What are the most significant challenges facing the marketing operations team in the next 12-24 months, and how does this role contribute to addressing them?
- How does Phreesia measure the success of its marketing automation ecosystem, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support remote workers?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Phreesia's marketing operations team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare for your interview by researching Phreesia's products, services, and company culture
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
