📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: Storable
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Optimizing and managing marketing technology stack
- Enhancing marketing performance through analytics and data-driven decision-making
- Collaborating cross-functionally with demand generation, content, sales, and customer success teams
- Driving operational excellence and maximizing business outcomes
ASSUMPTION: This role requires a high level of technical proficiency and strong analytical skills to manage and optimize marketing technology platforms and data.
📋 Key Responsibilities
✅ Oversee and optimize marketing technology stack, including CRM and marketing automation tools
✅ Develop and maintain marketing performance dashboards, reports, and analytics
✅ Collaborate with sales and marketing teams to improve lead scoring, attribution modeling, and funnel conversion rates
✅ Ensure accurate data collection, integration, and hygiene across marketing platforms
✅ Manage marketing automation workflows, email campaigns, and lead nurturing processes
✅ Support campaign execution by setting up tracking, segmentation, and personalization strategies
✅ Conduct A/B testing and optimization for landing pages, email campaigns, and other marketing assets
✅ Ensure compliance with data privacy regulations and best practices for data security
✅ Assist in budget planning, forecasting, and allocation of marketing spend based on data insights
✅ Provide recommendations for process improvements and efficiency enhancements
ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM systems, and marketing analytics to effectively manage and optimize marketing operations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing operations, marketing automation, or a related role within a SaaS or B2B environment
Required Skills:
- Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
- Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Tableau, Looker, etc.)
- Knowledge of lead management, data segmentation, and campaign tracking
- Experience with A/B testing, conversion rate optimization (CRO), and marketing attribution models
- Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements
- Exceptional project management and problem-solving skills
- Strong communication skills and ability to work cross-functionally
Preferred Skills:
- Experience with SQL or scripting languages for data analysis
ASSUMPTION: Candidates with experience in the SaaS industry and familiarity with relevant marketing tools will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $135,000 USD per year
Benefits:
- Generous health coverage for you and your family
- 401(k) match after 60 days, 100% vested after 1 year
- Employer contribution to your HSA, plus an HRA to help offset your deductible
- Flexible vacation policy
- Company rewards and recognition program
- Volunteer Time Off and Rest, Relax, Recharge time
- Mental well-being resources
- Fully paid parental leave
- Pawternity Leave and Pet Bereavement
- Caregiver Leave
- $50 monthly home data stipend, plus a home office sign-on bonus of $250
- Fertility care support options
- Access to financial experts
- Direct Student Loan Payment Program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Operations Manager role in a mid-sized SaaS company.
📌 Applicant Insights
🔍 Company Context
Industry: Storable operates in the specialty real estate management software industry, focusing on self-storage, marine, and RV & camping industries.
Company Size: Storable is a mid-sized company with 51-200 employees, providing a collaborative and agile work environment.
Founded: Storable was founded in 2010 and has since grown to become a leading provider of property management software solutions.
Company Description:
- Storable seamlessly integrates management software with marketplace listings, websites, CRM, insurance, payments, and more
- Dedicated to empowering owners and operators to win more every day
- Committed to delivering exceptional value to customers and fostering the personal and professional growth of employees
Company Specialties:
- Property Management Software
- Cloud Computing
- Web Design
- CRM
- Sales Solution
- SaaS
- Booking Engine
- Self-Service Technology
- Channel Manager
- Booking Software
- Campground Management Software
- Hospitality Technology
- Hotel Technology
- Travel Tech
- Vacation Rental Management
- Online Booking System
- Central Reservation System
- Channel Manager
- Hospitality Management System
- and Short Term Rental Management
Company Website: www.storable.com
ASSUMPTION: Storable's extensive list of specialties reflects its comprehensive suite of property management software solutions tailored to various industries.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth within the marketing operations function.
Reporting Structure: The Senior Marketing Operations Manager reports directly to the VP of Revenue Operations.
Work Arrangement: This role is remote, with the requirement to reside in one of the eligible US states listed in the job description.
Growth Opportunities:
- Potential career progression into a Director or VP of Marketing Operations role
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on strategic projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing operations within the SaaS industry.
🌍 Location & Work Environment
Office Type: Fully remote work environment, with no physical office location required.
Office Location(s): N/A (Remote work only)
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for Storable's property management software solutions
- Remote work allows for greater flexibility and work-life balance, attracting a broader range of candidates
- The eligible US states for employment are listed in the job description
Work Schedule: Full-time (40 hours/week), with flexible hours and a 'take what you need' vacation policy.
ASSUMPTION: The remote work arrangement and flexible work schedule cater to a diverse range of candidates, prioritizing work-life balance and accessibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final round interview with the hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency with marketing automation tools and CRM systems
- Analytical skills and data-driven decision-making capabilities
- Problem-solving skills and ability to manage multiple projects
- Communication and collaboration skills, particularly with cross-functional teams
- Alignment with Storable's company culture and values
Application Tips:
- Highlight relevant experience with marketing automation platforms and CRM systems in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the technical assessment or case study presentation by reviewing relevant tools and brushing up on your analytical skills
- Research Storable's company culture and values to ensure a strong cultural fit
ATS Keywords: Marketing Operations, Marketing Automation, CRM, Analytics, Data-driven, Project Management, Collaboration, Storable
ASSUMPTION: The interview process for this role will prioritize technical proficiency, analytical skills, and cultural fit, with a strong focus on the candidate's ability to manage and optimize marketing operations.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation)
- Salesforce (CRM)
- Google Analytics
- Tableau or Looker (Marketing Analytics)
- SQL or scripting languages (for data analysis)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to managing and optimizing marketing operations.
👔 Cultural Fit Considerations
Company Values:
- Win More: Deliver exceptional value to customers and empower employees to achieve and win more
- Do More: Take initiative, be proactive, and continuously improve
- Be More: Foster a culture of inclusivity, diversity, and personal growth
Work Style:
- Collaborative and agile, with a focus on cross-functional teamwork
- Data-driven and results-oriented, with a strong emphasis on continuous improvement
- Flexible and adaptable, with a remote work environment that prioritizes work-life balance
Self-Assessment Questions:
- How do you align with Storable's 'Win More' value, and how have you demonstrated this in previous roles?
- How comfortable are you working in a remote, collaborative environment, and what strategies do you use to stay productive and connected with your team?
- How do you approach continuous learning and personal growth, and how have you applied this to your professional development in marketing operations?
ASSUMPTION: Candidates who demonstrate a strong alignment with Storable's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic work environment
- Keeping up with the latest marketing automation tools and technologies
- Ensuring data privacy and security compliance in a remote work environment
- Navigating a remote work culture and building relationships with team members without face-to-face interaction
ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing operations within the specialty real estate management software industry
- Compared to similar roles in other industries, this role offers a unique opportunity to work on innovative software solutions tailored to specific verticals
- Career progression in this role may differ from more traditional marketing operations roles, with potential growth opportunities in specialized verticals
ASSUMPTION: Candidates with experience in the specialty real estate management software industry or a strong interest in learning about this vertical will be better suited to this role.
📝 Sample Projects
- Optimizing marketing automation workflows to improve email open rates and click-through rates by 20%
- Developing and implementing a data segmentation strategy to improve lead scoring and attribution modeling, resulting in a 15% increase in marketing-qualified leads
- Conducting A/B testing on landing pages and email campaigns to improve conversion rates and maximize ROI
ASSUMPTION: These sample projects demonstrate the types of initiatives the Senior Marketing Operations Manager will be expected to lead and contribute to, driving business growth and operational excellence.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as demand generation, content, sales, and customer success, to drive business growth?
- What opportunities are there for professional development and career growth within the marketing operations function at Storable?
- How does Storable support work-life balance and employee well-being in a remote work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, work environment, and growth opportunities, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with marketing automation platforms, CRM systems, and analytical skills
- Write a cover letter explaining how your skills and experience make you a strong fit for this role and how you align with Storable's company values
- Prepare for the technical assessment or case study presentation by reviewing relevant tools and brushing up on your analytical skills
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
