📌 Core Information
🔹 Job Title: Senior Marketing Specialist, CRM
🔹 Company: Bright Horizons
🔹 Location: Newton, MA (Hybrid: 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic CRM initiatives to drive registrations and retention across Bright Horizons benefits
- Planning and executing targeted email marketing campaigns
- Collaborating with cross-functional teams to ensure high-quality, on-brand campaign execution
- Analyzing campaign performance metrics and providing actionable insights to stakeholders
- Ensuring compliance with email marketing best practices, privacy regulations, and internal brand guidelines
ASSUMPTION: This role requires a balance of strategic thinking, project management, and analytical skills. The ideal candidate will be comfortable working independently and in a team environment.
📋 Key Responsibilities
✅ Support the implementation of strategic initiatives across CRM channels to drive registrations and retention across Bright Horizons benefits
✅ Plan and execute targeted email marketing campaigns
✅ Collaborate with email designers, copywriters, and developers to ensure high-quality, on-brand campaign execution that prioritizes consumer needs
✅ Monitor and analyze campaign performance metrics; generate and present performance readouts with actionable insights to stakeholders
✅ Ensure compliance with email marketing best practices, privacy regulations, and internal brand guidelines
✅ Support ongoing A/B test setups to improve KPIs and maximize ROI
✅ Develop positive ongoing relationships and collaborate closely with Creative Services, Marketing Automation, Product Marketing, and Data Analytics teams
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical analysis. Strong project management and communication skills are essential.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field (2 years of additional experience required in lieu of a degree)
Experience: 2-3 years of CRM or email marketing experience
Required Skills:
- Strong project management skills; results-oriented and highly motivated
- Detail-oriented with high standards for quality. Strong organizational skills required.
- Experience using content management systems and general knowledge in programming logic required
- Excellent written and verbal communication skills
- Able to oversee projects and take initiative on ideas with minimal supervision
- Comfortable setting aggressive goals and exceeding them
- Thrives in a team environment as well as in an individual setting
- Functions effectively under pressure and maintains a sense of humor
- Willing to adjust roles and responsibilities to meet the needs of an evolving and fast-growing marketing organization
- Able to adapt to changing priorities
- Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
Preferred Skills:
- Experience with Salesforce, Salesforce Marketing Cloud, HTML, print-on-demand systems, and providing creative direction
ASSUMPTION: While the required skills list is quite extensive, many of these skills are interconnected and build upon one another. Candidates with a strong foundation in marketing and a willingness to learn and adapt will likely succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Senior Marketing Specialist with 2-5 years of experience in the Boston area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Bright Horizons operates in the education administration programs industry, focusing on child care, early education, back-up care, and workplace education services.
Company Size: Bright Horizons is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: 1986, with over three decades of experience in the industry.
Company Description:
- Bright Horizons is a leading global provider of child care, early education, and other work-life solutions
- The company partners with employers to provide services that help employees perform their best and support families to thrive both personally and professionally
- Bright Horizons is committed to delivering high-quality, innovative solutions that meet the evolving needs of families and employers
Company Specialties:
- Child Care and Early Education
- Back-Up Child Care
- Back-Up Adult/Elder Care
- Educational Advising
- Tuition Assistance
- College Coaching
- Workforce Consulting
- Employee and Employer Benefits
- Pet Care
Company Website: http://www.brighthorizons.com
ASSUMPTION: Bright Horizons' extensive experience and large size provide a stable and well-established work environment with numerous opportunities for professional growth.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a balance of strategic thinking, project management, and analytical skills.
Reporting Structure: The Senior Marketing Specialist, CRM will report directly to the Manager, CRM Marketing.
Work Arrangement: This is a hybrid role, requiring 3 days on-site at the Newton, MA headquarters.
Growth Opportunities:
- Bright Horizons' large size and diverse service offerings provide ample opportunities for career growth and advancement
- The company's commitment to employee development and training can help candidates build new skills and take on additional responsibilities
- Strong performers in this role may have the opportunity to take on leadership or management positions in the future
ASSUMPTION: Candidates with a strong track record of success and a desire to grow within the organization will have the best opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Bright Horizons' Newton, MA headquarters is a modern, professional office environment with collaborative workspaces and amenities.
Office Location(s): 2 Wells Avenue, Newton, MA 02459
Geographic Context:
- Newton, MA is a suburban city located approximately 7 miles west of Boston, providing easy access to urban amenities while maintaining a residential feel
- The area offers a mix of urban and suburban living, with numerous parks, restaurants, and cultural attractions nearby
- Newton is well-connected by public transportation, with multiple MBTA commuter rail stations and bus routes serving the area
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and CRM experience, as well as your project management and analytical skills
- Be prepared to discuss your experience with email marketing campaigns, A/B testing, and data analysis
- Demonstrate your understanding of Bright Horizons' business and the role of CRM in driving registrations and retention
ATS Keywords: CRM, email marketing, project management, data analysis, strategic initiatives, campaign execution, performance metrics, A/B testing, cross-functional teams, collaboration, Bright Horizons benefits
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, project management, and analytical skills, as well as their cultural fit with the Bright Horizons team.
🛠️ Tools & Technologies
- Salesforce
- Salesforce Marketing Cloud
- HTML
- Print-on-demand systems
- Microsoft Office (Word, Excel, Outlook)
- Content management systems
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Passion for quality
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Analytical
- Detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable setting aggressive goals and exceeding them?
- Do you have a strong attention to detail and a commitment to high-quality work?
- Are you able to adapt to changing priorities and work effectively under pressure?
ASSUMPTION: Candidates who align with Bright Horizons' company values and work style will be the best fit for this role and the organization as a whole.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and shifting workloads
- Working effectively in a hybrid environment, balancing on-site collaboration and remote work
- Ensuring compliance with email marketing best practices, privacy regulations, and internal brand guidelines
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Specialist with a focus on CRM and email marketing
- However, this role places a greater emphasis on data analysis and A/B testing to optimize campaign performance
- Career progression in this role may lead to leadership or management positions within the marketing department
ASSUMPTION: Candidates should compare this role to similar positions in the marketing field, focusing on the unique aspects of this role and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive registrations for a new Bright Horizons benefit
- Analyzing campaign performance metrics to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to ensure consistent branding and messaging across all Bright Horizons benefits
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the role, providing candidates with a clear understanding of the responsibilities and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CRM Marketing department?
- How does this role contribute to the overall success of Bright Horizons' benefits programs?
- What are the most significant challenges facing the CRM Marketing team, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader marketing organization?
- How does Bright Horizons support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the organization as a whole, while also providing valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and CRM experience, as well as your project management and analytical skills
- Prepare for your interview by researching Bright Horizons' business and the role of CRM in driving registrations and retention
- Be ready to discuss your experience with email marketing campaigns, A/B testing, and data analysis
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
