Senior Marketing Specialist, CRM

📌 Core Information

🔹 Job Title: Senior Marketing Specialist, CRM

🔹 Company: Bright Horizons Family Solutions

🔹 Location: Newton, MA

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving registrations and retention across Bright Horizons benefits through strategic CRM initiatives
• Planning and executing targeted email marketing campaigns
• Collaborating with cross-functional teams to ensure high-quality, on-brand campaign execution
• Analyzing campaign performance metrics and generating actionable insights
• Ensuring compliance with email marketing best practices and internal brand guidelines
• Supporting ongoing A/B test setups to improve KPIs and maximize ROI
• Building positive relationships with various teams to drive marketing success

ASSUMPTION: This role requires a balance of strategic thinking, project management, and analytical skills. The ideal candidate will have a strong background in CRM or email marketing and be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Support the implementation of strategic initiatives across CRM channels to drive registrations and retention across Bright Horizons benefits

✅ Plan and execute targeted email marketing campaigns

✅ Collaborate with email designers, copywriters, and developers to ensure high-quality, on-brand campaign execution that prioritizes consumer needs

✅ Monitor and analyze campaign performance metrics; generate and present performance readouts with actionable insights to stakeholders

✅ Ensure compliance with email marketing best practices, privacy regulations, and internal brand guidelines

✅ Support ongoing A/B test setups to improve KPIs and maximize ROI

✅ Develop positive ongoing relationships and collaborate closely with Creative Services, Marketing Automation, Product Marketing, and Data Analytics teams

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or related field (2 years of additional experience may be considered in lieu of a degree)

Experience: 2-3 years of CRM or email marketing experience

Required Skills:

• Proven experience in CRM or email marketing
• Strong project management skills
• Excellent written and verbal communication skills
• Ability to analyze campaign performance metrics and generate insights
• Knowledge of email marketing best practices and privacy regulations
• Proficiency in Microsoft Office, including Excel and Outlook

Preferred Skills:

• Experience with Salesforce, Salesforce Marketing Cloud, HTML, print-on-demand systems, and providing creative direction
• Knowledge of programming logic
• Ability to adapt to changing priorities and take initiative on projects

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Candidates should have a strong foundation in CRM or email marketing and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (based on industry standards for a Senior Marketing Specialist with 2-5 years of experience in the Boston area)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for the hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Bright Horizons operates in the Education Administration Programs industry, focusing on child care, early education, and employee benefits.

Company Size: With over 10,000 employees, Bright Horizons is a large organization that offers ample opportunities for growth and collaboration.

Founded: In 1986, Bright Horizons was founded with a mission to provide high-quality education and child care services that support working families.

Company Description:

• Bright Horizons is a global provider of early education and child care services, supporting employers and families worldwide.
• The company offers a range of services, including on-site child care, back-up care, educational advising, and workforce consulting.
• Bright Horizons is committed to delivering exceptional care and education, with a focus on supporting the well-being of children, families, and employees.

Company Specialties:

• Child Care and Early Education
• Back-Up Child Care
• Back-Up Adult/Elder Care
• Educational Advising
• Tuition Assistance
• College Coaching
• Workforce Consulting
• Employee and Employer Benefits
• Pet Care

Company Website: http://www.brighthorizons.com

ASSUMPTION: Bright Horizons is a well-established company with a strong reputation in the early education and child care industry. The company's size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a combination of strategic thinking, project management, and analytical skills.

Reporting Structure: The Senior Marketing Specialist, CRM will report directly to the Manager, CRM Marketing.

Work Arrangement: This is a hybrid position, requiring 3 days a week on-site at the company's headquarters in Newton, MA.

Growth Opportunities:

• Bright Horizons offers opportunities for career advancement within the marketing department and across the organization.
• The company's large size and global presence provide ample opportunities for professional development and growth.
• This role offers the chance to work on high-impact marketing campaigns and drive business results.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility. This role provides opportunities for career growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Bright Horizons' headquarters in Newton, MA, offers a modern, collaborative work environment with on-site amenities.

Office Location(s): 2 Wells Avenue, Newton, MA 02459, US

Geographic Context:

• Newton, MA, is a suburban city located approximately 7 miles west of Boston, offering a mix of urban and suburban living.
• The area is known for its high-quality schools, diverse neighborhoods, and abundant parks and recreational facilities.
• Newton is easily accessible by public transportation, with several MBTA commuter rail stations serving the city.

Work Schedule: The hybrid work arrangement requires employees to be on-site for 3 days a week, with the remaining 2 days worked remotely. The core work hours are typically 9:00 AM - 5:00 PM EST.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility. The Newton, MA, location provides easy access to Boston and its amenities, while offering a more suburban living environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and performance metrics
• Communication and collaboration skills
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your CRM and email marketing experience, as well as your project management and analytical skills.
• Be prepared to discuss specific campaign examples and the results you've achieved in previous roles.
• Demonstrate your understanding of Bright Horizons' business and the role of CRM marketing in driving registrations and retention.

ATS Keywords: CRM, email marketing, campaign planning, data analysis, marketing strategy, project management, collaboration, communication, A/B testing, performance metrics, Bright Horizons

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and ability to work collaboratively in a fast-paced environment. Candidates should be prepared to discuss their experience with CRM and email marketing, as well as their understanding of Bright Horizons' business and the role of marketing in driving registrations and retention.

🛠️ Tools & Technologies

• Salesforce
• Salesforce Marketing Cloud
• HTML
• Print-on-demand systems
• Microsoft Office (Excel, Outlook)

ASSUMPTION: The required tools and technologies for this role include Salesforce, Salesforce Marketing Cloud, HTML, and print-on-demand systems. Proficiency in Microsoft Office, including Excel and Outlook, is also required.

👔 Cultural Fit Considerations

Company Values:

• Quality: Bright Horizons is committed to delivering exceptional care and education, with a focus on supporting the well-being of children, families, and employees.
• Integrity: The company operates with honesty, transparency, and accountability in all aspects of its business.
• Innovation: Bright Horizons is dedicated to continuous improvement and finding new ways to support its customers and employees.

Work Style:

• Collaborative: Bright Horizons values a team-oriented work environment, with a focus on cross-functional collaboration and communication.
• Adaptable: The company encourages employees to be flexible and responsive to changing priorities and market demands.
• Data-driven: Bright Horizons uses data and analytics to inform decision-making and drive business results.

Self-Assessment Questions:

• How do you align with Bright Horizons' commitment to quality and exceptional care?
• How do you approach working collaboratively with cross-functional teams to deliver high-quality marketing campaigns?
• How do you balance data-driven decision-making with a focus on innovation and continuous improvement?

ASSUMPTION: Bright Horizons values employees who are committed to delivering exceptional care and education, working collaboratively with cross-functional teams, and using data and analytics to drive business results. Candidates should be prepared to discuss their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with changing priorities and market demands
• Balancing strategic thinking, project management, and data-driven analysis in a single role
• Ensuring compliance with email marketing best practices, privacy regulations, and internal brand guidelines
• Managing relationships with various teams and stakeholders to drive marketing success

ASSUMPTION: The Senior Marketing Specialist, CRM role requires a high degree of adaptability, strategic thinking, and project management skills. Candidates should be comfortable working in a fast-paced, dynamic environment and balancing multiple priorities and stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on driving registrations and retention across Bright Horizons' benefits through strategic CRM initiatives.
• While similar to other marketing roles, this position requires a strong background in CRM or email marketing and a deep understanding of Bright Horizons' business and customer base.
• Career paths within Bright Horizons' marketing department may include progression to manager or director roles, as well as opportunities to specialize in specific marketing channels or customer segments.

ASSUMPTION: The Senior Marketing Specialist, CRM role is unique in its focus on driving registrations and retention across Bright Horizons' benefits. While similar to other marketing roles, this position requires a strong background in CRM or email marketing and a deep understanding of Bright Horizons' business and customer base.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive registrations for Bright Horizons' back-up care benefit
• Analyzing campaign performance metrics to identify trends and opportunities for optimization
• Collaborating with cross-functional teams to create and execute a marketing strategy for a new Bright Horizons benefit or service offering

ASSUMPTION: The Senior Marketing Specialist, CRM role involves a mix of strategic planning, tactical execution, and data-driven analysis. Candidates should be prepared to discuss their experience with CRM and email marketing, as well as their ability to work collaboratively with cross-functional teams to drive marketing success.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how this role fits into that workflow?
• How does Bright Horizons measure the success of its CRM marketing initiatives, and how will this role contribute to those metrics?
• What opportunities are there for professional development and growth within the marketing department and across the organization?
• How does Bright Horizons support work-life balance for its employees, particularly those in hybrid or remote roles?
• What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and ability to work collaboratively in a fast-paced environment. Candidates should be prepared to ask thoughtful questions about the role, the marketing department, and Bright Horizons' business to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your CRM and email marketing experience, as well as your project management and analytical skills.
• Prepare for your interviews by researching Bright Horizons' business and the role of CRM marketing in driving registrations and retention.
• If selected for an on-site or virtual interview, be prepared to discuss your experience with CRM and email marketing, as well as your ability to work collaboratively with cross-functional teams.
• Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.