Senior Marketing Specialist - CRM Device Manager Portfolio Product Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Specialist - CRM Device Manager Portfolio Product Marketing

🔹 Company: Medtronic

🔹 Location: Mounds View, Minnesota, United States

🔹 Job Type: Full-Time, Hybrid (4 days on-site)

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (4 days per week)

🚀 Job Overview

Key aspects of this role include:

• Develop and execute comprehensive product marketing and communications plans
• Articulate return on marketing investment and optimize performance
• Act as a consultant for the Patient Care Systems Functional Unit
• Partner with global PCS marketing partners to enable global expansion
• Develop Key Opinion Leader (KOL) relationships and lead customer meetings
• Support the development of educational programs and sales training
• Present to key members of the leadership team around marketing initiative status

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute comprehensive product marketing and communications plans across multiple channels

✅ Articulate return on marketing investment of programs and tactics, tracking metrics and optimizing performance

✅ Act as a consultant for the Patient Care Systems Functional Unit to help guide decisions related to customer preferences, messaging, market needs, and broad-based Device Manager Portfolio strategy

✅ Partner closely with Medtronic global PCS marketing partners to enable global expansion and adoption of Device Manager Portfolio products

✅ Act as a point of expertise for information on the product, target market, and competitors

✅ Develop Key Opinion Leader (KOL) relationships, lead customer meetings, and gain physician input to build advocates and influence CRM remote monitoring strategy

✅ Support the development of programs to educate and train physicians, hospital personnel, and Medtronic staff on product utilization

✅ Present to key members of the leadership team around marketing initiative status, product launch metrics, and opportunities for growth

✅ Monitor adoption trends and make recommendations for deeper penetration by partnering with US business leaders

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree required; MBA preferred

Experience: Minimum of 4 years of relevant experience in marketing in the medical device or pharmaceutical industry or deep knowledge of those industries’ key audiences

Required Skills:

• Excellent written, verbal, and interpersonal communication skills
• Ability to translate business objectives into effective marketing initiatives
• Ability to balance a portfolio of products and work effectively with multiple product owners
• Strong ability to analyze complex data and market trends
• Proven ability to lead and influence cross-functional teams
• Willingness to travel up to 25% of the time for market visits, customer engagement, and internal meetings

Preferred Skills:

• Prior experience in the medical device or pharmaceutical industry
• Familiarity with CRM remote monitoring technologies

ASSUMPTION: Candidates with experience in medical device marketing or a related field will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $103,200.00 - $154,800.00 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life Insurance
• Long-term Disability Leave
• Dependent Daycare Spending Account
• Tuition Assistance/Reimbursement
• Incentive Plans
• 401(k) Plan Plus Employer Contribution and Match
• Short-term Disability
• Paid Time Off
• Paid Holidays
• Employee Stock Purchase Plan
• Employee Assistance Program

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (4 days on-site)

ASSUMPTION: The salary range provided is based on Medtronic's official job posting and is inclusive of the entire United States, excluding Puerto Rico and specific locations in California.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees (Global leader in medical technology)

Founded: 1949 (Minneapolis, Minnesota, USA)

Company Description:

• Medtronic is a global leader in medical technology, alleviating pain, restoring health, and extending life for millions of people around the world.
• The company's CRM integrated operating unit focuses on improving and saving the lives of people living with cardiac arrhythmias through innovative pacemakers, defibrillators, and implantable cardiac monitors.
• Medtronic is committed to fostering a culture of professional growth and cross-functional collaboration, with a minimum of 4 days on-site per week.

Company Specialties:

• Cardiac Rhythm Management (CRM)
• Patient Care Systems (PCS)
• Global Product Marketing

Company Website: Medtronic.com

ASSUMPTION: Medtronic's extensive global presence and resources provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Marketing Specialist (Experienced professional with significant marketing expertise)

Reporting Structure: Reports directly to the CRM Device Manager Portfolio Product Marketing Manager

Work Arrangement: Hybrid (4 days on-site per week, with the remaining days working remotely)

Growth Opportunities:

• Potential to expand global marketing responsibilities
• Opportunities to work on diverse product portfolios within the CRM integrated operating unit
• Possibility to transition into a management role with experience and demonstrated success

ASSUMPTION: This role offers significant growth potential within Medtronic's extensive global organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Mounds View, Minnesota, USA (with global offices in various countries)

Geographic Context:

• Mounds View is a suburb of Minneapolis, Minnesota, with a population of approximately 40,000 people
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene
• Minneapolis-Saint Paul is the 16th-largest metropolitan area in the United States, with a diverse economy and a strong job market

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (4 days on-site per week, with the remaining days working remotely)

ASSUMPTION: The hybrid work arrangement provides flexibility while maintaining a strong connection to the team and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth behavioral and situational interviews with the hiring manager and team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cross-functional collaboration and teamwork
• Marketing expertise and industry knowledge
• Adaptability and flexibility in a hybrid work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their impact on business outcomes
• Research Medtronic's CRM integrated operating unit and be ready to discuss its products and market position
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Marketing, Product Marketing, CRM, Device Manager, Portfolio, Product Marketing Manager, Marketing Specialist, Medical Device, Pharmaceutical, Healthcare Professional, Awareness, Adoption, KOL, Customer Engagement, Sales Training, Strategic Planning, Market Analysis, Digital Media, Campaign Management, Cross-functional Collaboration, Data Analysis, KOL Relationship Management, Patient Care Systems

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• CRM remote monitoring technologies (e.g., Medtronic's Carelink™ software)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with CRM remote monitoring technologies and marketing automation tools will be beneficial in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Accountability
• Patient-centered

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible in a hybrid work environment
• Strategic and forward-thinking
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a data-driven, collaborative work environment?
• Are you comfortable working in a hybrid setting, balancing on-site and remote work?
• Do you have a proven track record of driving marketing initiatives that deliver measurable results?
• Are you passionate about improving patient lives through innovative medical technologies?

ASSUMPTION: Candidates who align with Medtronic's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively with cross-functional teams in a hybrid work environment
• Keeping up with the latest marketing trends and technologies in the medical device industry
• Balancing global marketing responsibilities with local market needs

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other marketing roles in the medical device industry, this position offers a unique focus on CRM remote monitoring technologies and global marketing responsibilities
• Medtronic's extensive global presence provides opportunities for career growth and development not available at smaller companies
• This role requires a higher level of marketing expertise and industry knowledge than entry-level positions

ASSUMPTION: Applicants should consider their career goals and marketing experience when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new CRM remote monitoring technology
• Conducting market research to identify unmet needs and opportunities for CRM remote monitoring products
• Creating and implementing a customer engagement strategy to improve healthcare professional adoption of Medtronic's Device Manager portfolio

ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the marketing initiatives required for this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the CRM integrated operating unit, and how can this role address them?
• How does this role collaborate with other marketing teams within Medtronic, and what opportunities exist for cross-functional collaboration?
• What are the key priorities for the first 90 days in this role, and how can I make the most significant impact?
• How does Medtronic support the professional development and growth of its marketing employees?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them during the interview process?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Medtronic Careers website
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns and their impact on business outcomes
• Research Medtronic's CRM integrated operating unit and be ready to discuss its products and market position
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.