Senior Marketing Strategist

📌 Core Information

🔹 Job Title: Senior Marketing Strategist

🔹 Company: The Washington Post

🔹 Location: DC-Washington-TWP Headquarters, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing innovative brand partnerships that align with The Washington Post’s journalistic mission.
• Working closely with cross-functional teams to create high-impact, insight-led opportunities that resonate with the market and drive revenue.
• Serving as the internal expert on a specific sector, bringing fresh intelligence, competitive insights, and strategic rigor to every client opportunity.
• Leveraging audience insights, behavioral data, and market research to ground narratives in relevance and resonance.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the tech, energy, manufacturing, and health categories.

📋 Key Responsibilities

✅ Serve as the internal expert on specific sector, bringing fresh intelligence, competitive insights, and strategic rigor to every client opportunity.

✅ Work closely with SIP/newsroom to customize, elevate, and socialize category-specific templates for newsroom initiatives and products.

✅ Leverage audience insights, behavioral data, and market research to ground narratives in relevance and resonance.

✅ Create thoughtful opportunities that clearly link client business challenges to The Washington Post’s solutions and audience.

✅ Partner closely with Sales to shape go-to-market narratives that are persuasive, differentiated, and built to win.

✅ Manage multiple opportunities at once, operating with agility and urgency in a fast-paced environment.

✅ Proactively identify opportunities to elevate the team’s strategic output, whether through tools, training, or templates.

✅ Represent The Washington Post’s strategic capabilities in client-facing scenarios, including pitch meetings and thought leadership sessions.

ASSUMPTION: This role involves a high degree of collaboration and requires strong presentation skills to effectively communicate strategic ideas to various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in strategic marketing, integrated marketing, brand strategy, or integrated campaign development

Required Skills:

• Proven ability to translate client goals and industry dynamics into compelling, insight-led marketing solutions
• Strong business acumen and understanding of digital media platforms, branded content, and the evolving advertising ecosystem
• Exceptional written, visual, and verbal communication skills
• Highly proficient in presentation development
• Detail-oriented, organized, and able to juggle multiple high-priority projects simultaneously
• Self-starter with a solutions-oriented mindset and a collaborative spirit

Preferred Skills:

• Direct experience working with or selling to clients or agencies
• Strong grasp of the competitive media landscape and how The Washington Post fits within it

ASSUMPTION: Candidates with experience in the tech, energy, manufacturing, and health categories will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $149,900 - $278,300 Annual

Benefits:

• Competitive medical, dental, and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Working Hours: 40 hours per week, Monday through Friday, with some flexibility for business needs

ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on individual skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 1,001-5,000 employees

Founded: 1877 (as The Washington Post)

Company Description:

• The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national, and global readers with trustworthy reporting, in-depth analysis, and engaging opinions.
• The Post is as much a tech company as it is a media company, combining world-class journalism with the latest technology and tools so readers can interact with The Post anytime, anywhere.
• The Post's approach is to shape ideas, redefine speed, take ownership, and lead.

Company Specialties:

• Media
• Newspaper
• Online
• Digital
• Mobile
• Publishing
• And content

Company Website: washingtonpost.com

ASSUMPTION: The Washington Post is a well-established and respected news organization with a strong focus on digital innovation and growth.

📊 Role Analysis

Career Level: Senior-level role with strategic responsibilities and significant impact on the organization's marketing efforts

Reporting Structure: This role reports directly to the Head of Client Solutions and works closely with various cross-functional teams, including editorial, product, creative, and research

Work Arrangement: On-site, with a focus on collaboration and open communication within the team and across departments

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the Marketing organization
• Opportunities to work on high-profile projects and initiatives that drive the company's strategic goals
• Access to leadership and career development programs to support professional growth

ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Modern, open-concept office designed for collaboration and communication

Office Location(s): 1301 K St NW, Washington, DC 20071, US (Headquarters)

Geographic Context:

• The Washington, DC metropolitan area is a vibrant and diverse region with a strong focus on politics, media, and technology
• The area offers a wide range of cultural, entertainment, and recreational opportunities
• The headquarters is conveniently located near public transportation and major highways

Work Schedule: Monday through Friday, with some flexibility for business needs

ASSUMPTION: The Washington, DC area offers a dynamic and engaging environment for professionals, with a strong focus on innovation, collaboration, and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Industry knowledge and category expertise
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your strategic marketing experience and relevant industry knowledge
• Prepare a portfolio or examples of your work that demonstrate your ability to translate client goals into compelling marketing solutions
• Be ready to discuss your understanding of the tech, energy, manufacturing, and health categories, as well as your familiarity with The Washington Post's brand and mission

ATS Keywords: Strategic Marketing, Integrated Marketing, Brand Strategy, Integrated Campaign Development, Business Acumen, Digital Media Platforms, Branded Content, Advertising Ecosystem, Communication Skills, Presentation Development, Detail-Oriented, Organized, Solutions-Oriented, Collaborative Spirit

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, communication skills, and industry expertise.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Shape ideas
• Redefine speed
• Take ownership
• Lead

Work Style:

• Collaborative and open communication
• Data-driven and strategic decision-making
• Focus on innovation and continuous improvement
• Results-oriented and action-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where ideas are shaped and redefined daily?
• Are you comfortable taking ownership of projects and driving them to completion?
• Do you have a proven track record of leading and influencing others to achieve strategic goals?

ASSUMPTION: The Washington Post values a dynamic, innovative, and collaborative work environment, and candidates who thrive in such an environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple high-priority projects simultaneously in a fast-paced environment
• Balancing proactive vision-setting with responsive opportunity development
• Navigating a large, complex organization with multiple stakeholders
• Adapting to changes in the media landscape and market dynamics

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a solutions-oriented mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on a specific sector and the opportunity to shape The Washington Post's strategic marketing output
• Similar roles in other organizations may have a broader scope or focus on different categories
• Career progression in this role may involve moving into a leadership position within the Marketing organization or taking on additional responsibilities

ASSUMPTION: This role offers a unique opportunity to make a significant impact on The Washington Post's strategic marketing efforts and drive growth within the organization.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a major tech client, including go-to-market narratives, audience insights, and competitive analysis
• Creating a custom-branded content series for an energy client, showcasing their innovative technology and thought leadership in the industry
• Launching a targeted marketing campaign for a manufacturing client, leveraging data-driven insights to optimize reach and engagement

ASSUMPTION: These sample projects demonstrate the strategic, innovative, and data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategic vision for The Washington Post's marketing efforts?
• What are the key priorities for this role in the first 90 days?
• How does the Marketing organization collaborate with other departments, such as Editorial and Product, to drive strategic initiatives?
• What opportunities are there for growth and development within the Marketing organization and The Washington Post more broadly?
• How does The Washington Post support work-life balance for its employees?

ASSUMPTION: These questions will help you better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://washpost.wd5.myworkdayjobs.com/washingtonpostcareers/job/DC-Washington-TWP-Headquarters/Senior-Marketing-Strategist_JR-90275493
• Tailor your resume and cover letter to highlight your strategic marketing experience and relevant industry knowledge
• Prepare a portfolio or examples of your work that demonstrate your ability to translate client goals into compelling marketing solutions
• Be ready to discuss your understanding of the tech, energy, manufacturing, and health categories, as well as your familiarity with The Washington Post's brand and mission
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.