📌 Core Information
🔹 Job Title: Senior Marketing Strategist
🔹 Company: University of Toronto Mississauga
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing strategies
- Managing cross-functional projects and vendor relationships
- Analyzing market data and optimizing campaign performance
- Collaborating with internal and external stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, project management, and communication skills to succeed.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies to support the Office of Communications' objectives
✅ Manage integrated marketing communication plans and oversee the production of promotional materials
✅ Advise on marketing best practices and brand-building opportunities
✅ Analyze market data to determine trends and effectiveness of plans, monitor and optimize performance, and prepare comprehensive post-campaign performance reports
✅ Conceptualize and oversee the format and set-up of focus groups
ASSUMPTION: The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's Degree in a related field such as Communications, Journalism, English, Marketing, and/or acceptable combination of equivalent experience.
Experience: Minimum five (5) years of progressively responsible professional experience in integrated marketing.
Required Skills:
- Proven track record of enhancing, fostering, and managing strong relationships both internal and external to the institution
- Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas
- Superb oral, presentation, and written communication skills
- High degree of professionalism, political acuity, tact, and judgment
- Excellent project management skills
Preferred Skills:
- Knowledge of the University of Toronto or other university environments
- Knowledge of Adobe Acrobat, Photoshop, Microsoft PowerPoint
ASSUMPTION: Candidates with experience in a complex, multi-tiered organization and a strong understanding of marketing and brand management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 95,627 - 122,290 per year, with an annual step progression
Benefits:
- Competitive benefits package
- Hybrid work arrangement
- Opportunity to work in a dynamic and inclusive learning community
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the University of Toronto's pay scale and is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: The University of Toronto was founded in 1827, with the Mississauga campus established in 1965.
Company Description:
- U of T Mississauga is one of the world's great catalysts of human potential, with a campus that hums with the energy of 3,400 faculty, librarians, and staff.
- The campus is situated alongside the Missinihe-ziibi (Trusting Creek or Credit River) and seeks to honour truth, reciprocity, and reconciliation on the traditional land of the Huron-Wendat, Seneca, and the Mississaugas of the Credit First Nation.
- The Office of Communications leads all broad-based marketing initiatives for U of T Mississauga, including branding, visual identity standards, and advertising.
Company Specialties:
- Higher Education
- Marketing and Communications
- Brand Management
Company Website: https://www.oise.utoronto.ca/lhae
ASSUMPTION: The University of Toronto Mississauga is a dynamic and inclusive learning community that offers excellent opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Director, Marketing & Communications
Work Arrangement: Hybrid, with a flexible work arrangement pursuant to University policies and guidelines
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Office of Communications
- Opportunity to work on high-impact marketing campaigns and initiatives
- Chance to collaborate with and learn from a diverse and talented team of marketing professionals
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and inclusive learning community, with the potential for significant growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site and remote work options
Office Location(s): 252 Bloor St W, Toronto, Ontario M5S 1V6, CA
Geographic Context:
- Mississauga is a vibrant and diverse city located in the Greater Toronto Area (GTA)
- The University of Toronto Mississauga campus is situated on the traditional land of the Huron-Wendat, Seneca, and the Mississaugas of the Credit First Nation
- The campus is located near the Credit River and offers a green and scenic work environment
Work Schedule: Full-time, with a flexible work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the department head
Key Assessment Areas:
- Marketing strategy and planning
- Project management skills
- Communication and presentation skills
- Cultural fit and alignment with the University's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and project management skills
- Research the University of Toronto Mississauga and the Office of Communications to demonstrate your enthusiasm for the role and organization
ATS Keywords: Marketing Strategy, Project Management, Market Research, Brand Management, Communication Skills, Collaboration, Data Analysis, Creative Development, Media Planning, Vendor Relationships, Presentation Skills, Organizational Skills, Adaptability, Goal Orientation, Resourcefulness, Teamwork
ASSUMPTION: The application process may take several weeks, and communication from the hiring team may be limited due to the volume of applicants.
🛠️ Tools & Technologies
- Adobe Acrobat, Photoshop, Microsoft PowerPoint (preferred)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and campaigns the Senior Marketing Strategist works on.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Diversity
- Inclusion
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
- Do you have a strong commitment to data-driven decision-making and continuous improvement?
ASSUMPTION: The University of Toronto Mississauga values diversity, inclusion, and collaboration, and seeks candidates who align with these values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a dynamic and fast-paced environment
- Adapting to changes in priorities and project scope
- Balancing on-site and remote work responsibilities
ASSUMPTION: The hybrid work arrangement may present unique challenges related to communication, collaboration, and time management.
📈 Similar Roles Comparison
- Compared to other marketing strategist roles, this position offers a unique opportunity to work in a higher education setting and contribute to the branding and marketing of a dynamic and inclusive learning community.
- Industry-specific context: Higher education marketing requires a strong understanding of the unique needs and goals of academic institutions, as well as the ability to navigate complex organizational structures and stakeholder relationships.
- Career path comparison: This role offers a clear path for career progression within the Office of Communications and the University of Toronto Mississauga.
ASSUMPTION: The unique context of higher education marketing presents both opportunities and challenges for candidates considering this role.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new academic program or research initiative
- Managing a cross-functional team to produce a marketing campaign for a major university event or milestone
- Conducting market research and analyzing data to inform marketing strategy and optimize campaign performance
ASSUMPTION: The specific projects and campaigns the Senior Marketing Strategist works on will vary depending on the priorities and needs of the Office of Communications and the University of Toronto Mississauga.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Office of Communications?
- How does the Office of Communications collaborate with other departments and units across the University of Toronto Mississauga?
- What are the key priorities and goals for the Office of Communications in the coming year?
- How does the University of Toronto Mississauga support the professional development and growth of its employees?
- What is the typical career path for a Senior Marketing Strategist within the Office of Communications and the University of Toronto Mississauga?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in and understanding of the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and project management skills
- Research the University of Toronto Mississauga and the Office of Communications to demonstrate your enthusiasm for the role and organization
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
