📌 Core Information
🔹 Job Title: Senior Marketing Strategist
🔹 Company: Apply Digital
🔹 Location: Vancouver, BC & Toronto, ON
🔹 Job Type: Full-Time Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Providing strategic planning and optimization for cross-channel campaign programs
- Tracking revenue sourced from Ragnarok-owned initiatives
- Building strong client relationships and advocating for agency work
- Participating in sales pitches and scoping conversations
- Ongoing analytics and optimization support
ASSUMPTION: This role requires a high level of strategic thinking, client management, and analytical skills. The ideal candidate will have extensive experience in lifecycle or retention marketing strategy and a strong background in various marketing channels.
📋 Key Responsibilities
✅ Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel campaign programs, personalization initiatives, and overall marketing calendar planning
✅ Ensure recommendations have a clear methodology and are appropriately sized to maximize impact, ease of execution, and confidence in the results
✅ Develop strong relationships and rapport with clients, instilling confidence in agency work, advocacy, and referrals
✅ Participate in sales pitches and scoping conversations, serving as a multi-channel growth subject matter expert
✅ Ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots
ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks and priorities may vary depending on the client's needs and the project's scope.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience providing lifecycle or retention marketing strategy, with direct agency experience preferred
Required Skills:
- Extensive knowledge in email, SMS, and push channels, as well as top-of-funnel experience
- Solid track record of growth marketing successes, and hands-on platform experience with automation tools such as Iterable, Braze, Segment, Klaviyo, etc.
- Direct experience in leveraging data for complex personalization marketing programs
- Direct experience in providing marketing campaign and program analysis using BI or Analytics tools
- Demonstrated ability to handle multiple work streams and stakeholders
- Strong technical edge and finger on the pulse of trends as it relates to consumer behavior, cross-channel marketing, growth strategies, and technology
Preferred Skills:
- Understanding of AI decisioning tools with current practical application
- Excellent written skills, organization, email etiquette, and communication skills
- Excellent attention to detail and ability to read through emails and documents
- Experience working with project management tools
- Proactive nature and ability to manage multiple projects and clients at once
- Experience working in an organization with multiple teams and communicating well cross-functionally
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, the ideal candidate may possess additional skills or qualifications that would make them an excellent fit for the position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Strategist role with 10+ years of experience, the estimated salary range is CAD 120,000 - 160,000 per year.
Benefits:
- Great projects with international brands that have a global impact
- An inclusive and safe environment where everyone feels welcome and safe
- Generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
- Generous vacation policy to promote overall well-being
- Customizable extended health and dental plan tailored to individual needs, priorities, and preferences
- Flexible work arrangements, including remote, in-office, or a blend of both
Working Hours: Full-time position with standard business hours, but may vary depending on project needs and client time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Apply Digital is a global experience transformation partner, specializing in driving AI-powered change and measurable impact across complex, multi-brand ecosystems. They work with global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Company Size: Apply Digital has 750+ team members and is considered a mid-sized company. This means there are opportunities for growth and collaboration with various teams and departments.
Founded: Apply Digital was founded in 2016 in Vancouver, Canada, and has since expanded to ten cities across North America, South America, the UK, Europe, and India.
Company Description:
- Apply Digital drives AI-powered change and measurable impact across complex, multi-brand ecosystems
- The company enables clients to modernize their organizations and maximize value for their business and customers
- Apply Digital's Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia
Company Specialties:
- Product Strategy
- User Experience
- Product Design
- Development - Apps & Web
- IoT
- Research and Insights
- Data Analysis
- Lifecycle Management
- Interface Design
- AI
- AR/VR
- Wearables
- Consulting
- Strategy
- Commerce
- Application Development
- Digital Experience
- Composable Technology
- Digital Transformation
- Data Management
- Content Management Implementation
Company Website: www.applydigital.com
ASSUMPTION: Apply Digital is a well-established company with a strong focus on driving AI-powered change and measurable impact for its clients. The company's diverse team and global presence offer unique opportunities for growth and collaboration.
📊 Role Analysis
Career Level: Senior Marketing Strategist roles typically fall within the mid to senior career level, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Senior Marketing Strategist will report directly to the Marketing Services Director and work closely with cross-functional teams, including strategy, creative, and technology teams.
Work Arrangement: This role is remote-friendly, with the option to work remotely, in-office, or a blend of both, depending on the candidate's preferences and the company's needs.
Growth Opportunities:
- Potential to lead and mentor junior team members as the team continues to grow
- Opportunities to work on diverse projects with international brands
- Chance to expand skills and knowledge through training and mentorship programs
ASSUMPTION: The Senior Marketing Strategist role offers numerous growth opportunities, both within the marketing department and across the broader organization. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Apply Digital has offices in Vancouver, BC, and Toronto, ON, with remote work options available.
Office Location(s): 1066 W Hastings St, #1205, Vancouver, BC V6E 3X1, CA & 25 Adelaide St E, Suite 600, Toronto, Ontario M5C 3A1, CA
Geographic Context:
- Vancouver, BC: A coastal city known for its mild climate, natural beauty, and vibrant cultural scene
- Toronto, ON: A multicultural city with a thriving tech industry, offering numerous opportunities for networking and professional growth
Work Schedule: Standard business hours with flexibility for project needs and client time zones
ASSUMPTION: The location and work environment for this role offer a mix of urban and remote work options, providing flexibility and opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Services Director and a team member
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Client management and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your strategic planning, client management, and analytical skills
- Research Apply Digital's company culture and values to demonstrate your cultural fit
ATS Keywords: Lifecycle Marketing, Retention Marketing, Email Marketing, SMS Marketing, Push Marketing, Growth Marketing, Data Analysis, Personalization, Project Management, Client Relationship Management, Cross-Channel Strategy, Analytics, Automation Tools, Communication Skills, Attention to Detail, Technical Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, client management, and analytical skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Automation tools: Iterable, Braze, Segment, Klaviyo, Customer.io
- BI and Analytics tools: Looker, Tableau, Mixpanel, Amplitude
- Project management tools: Asana, Trello, Jira, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: The Senior Marketing Strategist will be expected to have experience with various automation, BI, and project management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Smart: Demonstrate expertise and stay up-to-date with industry trends
- Humble: Be open to learning and growth opportunities
- Active: Take initiative and be proactive in your approach
- Positive: Maintain a positive attitude and foster a collaborative work environment
- Excellent: Strive for excellence in all aspects of your work
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Adaptable: Be open to change and willing to pivot strategies as needed
- Data-driven: Use data to inform decision-making and measure success
- Client-focused: Prioritize client needs and deliver high-quality work
Self-Assessment Questions:
- How do you embody Apply Digital's SHAPE values in your daily work?
- How do you handle working with multiple clients and projects simultaneously?
- How do you approach learning new tools and technologies to stay ahead in the marketing industry?
ASSUMPTION: The ideal candidate for this role will embody Apply Digital's SHAPE values, be adaptable, data-driven, and client-focused, with a strong desire to learn and grow within the organization.
⚠️ Potential Challenges
- Managing multiple work streams and stakeholders simultaneously
- Keeping up with industry trends and best practices in marketing strategy
- Balancing client needs with agency work and advocacy
- Adapting to changes in client priorities and project scopes
ASSUMPTION: The Senior Marketing Strategist role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on lifecycle and retention marketing strategies
- Compared to other senior marketing roles, this position offers a unique blend of strategic planning, client management, and analytical skills
- Career progression in this role may lead to leadership positions within the marketing department or broader organization
ASSUMPTION: The Senior Marketing Strategist role at Apply Digital offers a unique blend of skills and experiences, setting it apart from other marketing positions and providing ample opportunities for growth and leadership.
📝 Sample Projects
- Developing a comprehensive lifecycle marketing strategy for a global e-commerce brand
- Optimizing push notification campaigns for a mobile app to increase user engagement and retention
- Creating a personalized email marketing campaign for a subscription-based service to improve customer lifetime value
ASSUMPTION: The sample projects listed above provide a glimpse into the types of initiatives the Senior Marketing Strategist may work on, highlighting the role's focus on lifecycle and retention marketing strategies, as well as cross-channel optimization and personalization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Services division?
- How does Apply Digital support the growth and development of its team members?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Apply Digital measure the success of its marketing campaigns and strategies?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the organization?
ASSUMPTION: The interview questions listed above are designed to provide insight into the company's culture, growth opportunities, and the specific challenges and priorities facing the Marketing Services division.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your strategic planning, client management, and analytical skills for the interview
- Research Apply Digital's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
