Senior Marketing Strategy & Operations Manager

📌 Core Information

🔹 Job Title: Senior Marketing Strategy & Operations Manager

🔹 Company: Fivetran

🔹 Location: Oakland, California, United States

🔹 Job Type: Hybrid (2 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Orchestrating go-to-market (GTM) planning, execution, and cross-functional marketing operations
• Designing repeatable GTM operating rhythms and supporting strategic initiatives across the Marketing team
• Collaborating with senior marketing leadership to turn vision into action
• Improving team effectiveness through process improvements and tool optimization
• Partnering with the CMO and VP-level leaders on ad hoc strategic initiatives and internal communications

ASSUMPTION: This role requires a blend of operational rigor, stakeholder savvy, and a strong interest in helping a high-performing team scale its impact. The ideal candidate will have experience in B2B SaaS or data/analytics environments and be comfortable working in a hybrid work model.

📋 Key Responsibilities

✅ Lead GTM Planning and Execution:

• Design and manage GTM operating cadences, including planning cycles, launch execution, and retrospectives
• Ensure clarity of priorities, deliverables, and timelines across Product Marketing, Demand Gen, Sales, and other stakeholders

✅ Drive Cross-Functional Alignment:

• Act as a central strategy & operations leader, ensuring that cross-functional contributors are aligned, informed, and executing to plan

✅ Own High-Impact Programs:

• Lead the program management of key launches, strategic events, brand campaigns, and special projects

✅ Track Progress and Performance:

• Establish clear milestones and success metrics for launches and marketing programs
• Monitor execution and report regularly on performance to senior leadership, surfacing insights, risks, and opportunities for improvement

✅ Improve Team Effectiveness:

• Identify and implement process improvements to increase operational efficiency across the Marketing team
• Optimize tools, meeting structures, templates, and documentation to support collaboration and clarity

✅ Support Marketing Leadership:

• Partner closely with the CMO and VP-level leaders on ad hoc strategic initiatives, board/investor meeting prep, and key internal communications

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the business and the team. The ideal candidate will be adaptable and comfortable with change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.

Experience: 5+ years of strategy & operations experience, ideally within B2B SaaS or data/analytics environments

Required Skills:

• Proven experience running cross-functional product or campaign launches with clear results
• Operationally minded: Structured, organized, and able to flex as priorities evolve
• Clear communicator: Strong written and verbal communication skills, with the ability to synthesize information for both executive and IC audiences
• Marketing-savvy: Familiarity with modern marketing practices across brand, digital, content, product marketing, and sales enablement
• Data fluent: Comfortable with using performance metrics, pipeline data, and testing results to guide programs
• Self-directed and accountable: Takes ownership and drives momentum even when you don’t have all the answers
• Experience with tools such as Asana, Jira, Airtable, or equivalent project management and collaboration platforms

Preferred Skills:

• Experience working in the data integration or cloud analytics space
• Familiarity with the tools and metrics used by growth marketing, demand gen, and sales teams
• Strong POV on how to run effective meetings, drive accountability, and communicate status updates

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, Fivetran values diversity and encourages applicants from all backgrounds to apply.

💰 Compensation & Benefits

Salary Range: $174,433.60 - $218,042 USD per year

Benefits:

• 100% employer-paid medical insurance
• Generous paid time-off policy, plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform

Working Hours: Full-time, with two in-office days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and Fivetran's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• Fivetran is the global leader in data movement, helping customers use their data to power everything from AI applications and ML models to predictive analytics and operational workloads.
• The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination.
• Thousands of global brands, including Autodesk, Condé Nast, JetBlue, and Morgan Stanley, trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies, and power innovation.

Company Specialties:

• Data Integration
• ETL
• ELT
• Data Movement
• Data Pipelines
• Database Replication

Company Website: https://www.fivetran.com/

ASSUMPTION: Fivetran's expertise in data movement and integration makes it an attractive employer for candidates interested in data-driven decision-making, analytics, and AI. The company's commitment to customer success and innovation also contributes to its strong reputation in the industry.

📊 Role Analysis

Career Level: Senior-level role with significant impact on the Marketing team's operations and strategy

Reporting Structure: Reports directly to the CMO and collaborates closely with senior marketing leadership and cross-functional stakeholders

Work Arrangement: Hybrid, with two in-office days per week

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing team or take on broader responsibilities within the organization
• Opportunity to work on high-impact projects and initiatives that drive business growth and innovation
• Access to professional development and training opportunities to enhance skills and advance career goals

ASSUMPTION: The growth opportunities listed above are subject to the candidate's performance, the team's needs, and the organization's strategic priorities. Fivetran values internal mobility and encourages employees to explore new roles and responsibilities as they grow within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with two in-office days per week

Office Location(s): 1221 Broadway St, Floor 20, Oakland, California 94612, US

Geographic Context:

• Oakland is a diverse, vibrant city in the San Francisco Bay Area, known for its rich history, cultural institutions, and natural beauty
• The city offers a mix of urban and suburban living options, with easy access to outdoor recreation, arts, and culinary experiences
• Oakland is well-connected by public transportation, with BART and AC Transit serving the city and surrounding areas

Work Schedule: Full-time, with two in-office days per week

ASSUMPTION: The hybrid work arrangement offers a blend of remote flexibility and in-person collaboration, allowing employees to balance work-life integration and team connectivity. The Oakland office provides a modern, collaborative workspace with access to amenities and resources to support productivity and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• Behavioral and situational interviews with senior marketing leadership and cross-functional stakeholders
• Final round interviews with the CMO and other senior leaders
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and collaboration skills
• Adaptability and resilience in the face of change
• Domain knowledge in marketing, with a focus on strategy, operations, and cross-functional collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Fivetran's company culture and values to demonstrate your fit and enthusiasm for the role
• Be prepared to discuss your approach to marketing strategy, operations, and cross-functional collaboration

ATS Keywords: Marketing Strategy, Marketing Operations, Cross-Functional Collaboration, Go-To-Market Planning, Program Management, Performance Tracking, Process Improvement, Stakeholder Management, Marketing Leadership, Hybrid Work Arrangement, Oakland, California

ASSUMPTION: The interview process and assessment areas listed above are subject to change based on the team's needs and the candidate's qualifications. Fivetran values a fair and transparent interview process, and the company is committed to providing a positive candidate experience.

🛠️ Tools & Technologies

• Asana
• Jira
• Airtable
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketo
• Salesforce
• Tableau
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies listed above are subject to change based on the team's needs and the candidate's qualifications. Fivetran values a dynamic and adaptable work environment, and the company is committed to providing employees with the tools and resources they need to succeed.

👔 Cultural Fit Considerations

Company Values:

• Get Stuck In: Fivetran employees are passionate about their work and committed to driving results
• Do the Right Thing: Fivetran values integrity, fairness, and accountability in all aspects of its business
• One Team, One Dream: Fivetran fosters a collaborative and inclusive work environment, where employees support each other to achieve common goals

Work Style:

• Fivetran values a fast-paced, dynamic work environment, with a focus on execution and results
• The company encourages employees to take ownership of their work and drive momentum, even in the face of uncertainty
• Fivetran values a culture of experimentation and continuous learning, with a commitment to improving processes and driving innovation

Self-Assessment Questions:

• How do you align with Fivetran's core values of Get Stuck In, Do the Right Thing, and One Team, One Dream?
• How do you approach working in a hybrid work environment, balancing remote flexibility and in-person collaboration?
• How do you ensure clarity of priorities, deliverables, and timelines when working with cross-functional stakeholders?

ASSUMPTION: The self-assessment questions listed above are intended to help candidates evaluate their fit with Fivetran's company culture and work environment. The company values and work style described above are subject to change based on the team's needs and the candidate's qualifications.

⚠️ Potential Challenges

• The role requires a high degree of organization, multitasking, and the ability to manage multiple projects and priorities simultaneously
• Cross-functional collaboration may present challenges in coordinating with various stakeholders and aligning on priorities and timelines
• The hybrid work arrangement may require additional effort to maintain productivity and engagement when working remotely
• The role may involve occasional travel to attend industry events, conferences, or meetings with clients and partners

ASSUMPTION: The potential challenges listed above are not exhaustive, and the candidate's ability to overcome them will depend on their skills, experience, and adaptability. Fivetran values a supportive and inclusive work environment, and the company is committed to providing employees with the resources and resources they need to succeed.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Operations Manager or Senior Marketing Program Manager, with a focus on go-to-market planning, cross-functional collaboration, and program management
• Unlike other roles in the industry, this position requires a strong blend of operational rigor, strategic thinking, and stakeholder management skills
• This role offers the opportunity to work on high-impact projects and initiatives that drive business growth and innovation, with a focus on data-driven decision-making and analytics

ASSUMPTION: The role comparison listed above is intended to provide candidates with a better understanding of the unique aspects of this position and how it differs from similar roles in the industry. The specific responsibilities and requirements of this role may evolve based on the team's needs and the candidate's qualifications.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new product launch, including cross-functional coordination, launch events, and post-launch analysis
• Managing a strategic event, such as a user conference or industry summit, with a focus on speaker management, logistics, and on-site execution
• Leading a brand campaign, including market research, creative development, and cross-channel execution, with a focus on driving brand awareness and customer engagement

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the candidate may work on in this role. The specific projects and responsibilities of this position may vary based on the team's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• How does the company support work-life balance for employees working in a hybrid arrangement?
• What are the key priorities for the Marketing team in the first 90 days, and how does this role contribute to achieving them?
• How does the company approach cross-functional collaboration, and what tools and processes are in place to support it?
• What are the key performance indicators (KPIs) used to measure the success of marketing programs, and how are they tracked and reported?
• How does the company support the professional development and growth of its employees, particularly in marketing and related fields?

ASSUMPTION: The key questions to ask during the interview listed above are intended to help candidates gain a deeper understanding of the role, the team, and the company. The specific questions and topics of discussion may vary based on the candidate's qualifications and the team's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.fivetran.com/careers/job?gh_jid=6657418003
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Fivetran's company culture and values to demonstrate your fit and enthusiasm for the role
• Be prepared to discuss your approach to marketing strategy, operations, and cross-functional collaboration
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.