📌 Core Information
🔹 Job Title: Senior Marketing Technologist - Eloqua
🔹 Company: Thomson Reuters
🔹 Location: IND-Hyderabad-Raheja Mindspace, Hyderabad, Telangana, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site/Hybrid (2 pm IST - 11 pm IST)
🚀 Job Overview
Key aspects of this role include:
- Implementing automated touchpoints and managing back-end integrations
- Enhancing customer experiences through mar-tech support
- Collaborating with cross-functional teams to ensure campaign execution
- Acting as a business subject matter expert for Eloqua
- Managing multiple Eloqua components, including programs, integrations, CDOs, APIs, and reporting
ASSUMPTION: This role requires a strong background in marketing automation and CRM, with a focus on Eloqua. The ideal candidate will have experience driving programs that automate processes and demonstrate intermediate proficiency in marketing automation strategies and project management.
📋 Key Responsibilities
✅ Partner with Marketing Activation teams to manage operational Eloqua components such as lead routing, complex segments, programs, CDOs, reports, forms, and more.
✅ Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives.
✅ Develop strong partnerships with Demand Gen, Marketing Operations, Tele-sales, Business Development Operations, and other teams in Commercial Excellence and the Enterprise Digital Team.
✅ Establish, create, and maintain documentation for processes and workflows.
✅ Adopt new mar-tech, including Treasure Data and Workfront, to manage and design systems that benefit marketing processes and efficiencies.
✅ Be the front line for troubleshooting any Eloqua or Mar-tech related issues, manage ticketing, and troubleshooting.
✅ Gain skills to become the Eloqua point of contact and consult cross-functional teams on mar-tech capabilities.
✅ Utilize Salesforce and Tableau to produce reporting that demonstrates program impact to marketing pipeline.
✅ Monitor program flows, errors, and provide recommendations and/or take actions to improve and create process documentation.
✅ Proactively collaborate cross-functionally to ensure flawless execution of marketing campaigns.
✅ Learn new marketing technologies, develop expertise, and optimize operational workflows.
✅ Manage integration set-up and maintenance and support end-user onboarding and training.
✅ Embrace agile marketing practices to efficiently manage workflows of demand generation delivery activities and tasks.
ASSUMPTION: This role requires a high level of attention to detail, strong problem-solving skills, and the ability to work effectively in a cross-functional team environment. The ideal candidate will have experience working with multiple stakeholders and managing complex projects.
🎯 Required Qualifications
Education: Bachelor’s degree required; Master’s degree preferred.
Experience: 6-8 years of working in a similar capacity with mar-tech, driving programs that automate processes.
Required Skills:
- Intermediate proficiency in marketing automation and CRM strategies, tactics, best practices, project management, and proven results.
- Certification preferred in CRM and Marketing Automation, Salesforce and Eloqua preferred.
- Experience with APIs preferred.
- Excellent independent project management and self-starter skills with a curiosity to apply AI use cases across a variety of work.
- Experience working in cross-functional team matrixed organizations and with project management tools such as JIRA, SharePoint, Workfront, or Microsoft Azure.
- Ability to build high-level reporting in Excel using formulas and Pivot Tables.
Preferred Skills:
- Experience working in a hybrid or remote work environment.
- Fluency in multiple languages.
ASSUMPTION: The ideal candidate will have a strong background in marketing automation and CRM, with a focus on Eloqua. They will also demonstrate intermediate proficiency in marketing automation strategies and project management.
💰 Compensation & Benefits
Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a Senior Marketing Technologist role in Hyderabad, India)
Benefits:
- Hybrid Work Model (2-3 days a week in the office)
- Flexibility & Work-Life Balance (Flex My Way program)
- Career Development and Growth (Grow My Way programming and skills-first approach)
- Industry Competitive Benefits (Comprehensive benefit plans including flexible vacation, mental health days, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing)
- Culture (Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more)
- Social Impact (Social Impact Institute with opportunities for volunteering and pro-bono consulting projects)
- Making a Real-World Impact (Helping uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world)
Working Hours: 40 hours per week, with a work arrangement of 2 pm IST - 11 pm IST
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Technologist role in Hyderabad, India. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters operates in the information services industry, providing news and information-based tools to professionals in legal, tax, accounting, compliance, government, and media.
Company Size: Thomson Reuters has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Thomson Reuters was founded in 2008, following the merger of Thomson Corporation and Reuters Group.
Company Description:
- Thomson Reuters is the world’s leading provider of news and information-based tools to professionals.
- The company serves professionals across legal, tax, accounting, compliance, government, and media.
- Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions.
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- and News
Company Website: http://tr.com
ASSUMPTION: Thomson Reuters is a well-established company with a strong global presence and a reputation for providing high-quality information services to professionals.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing automation and CRM.
Reporting Structure: The Senior Marketing Technologist reports directly to the Manager, Marketing Operations.
Work Arrangement: This role has a hybrid work arrangement, with employees working from 2 pm IST - 11 pm IST.
Growth Opportunities:
- Potential career growth opportunities within the Marketing Operations team or related departments.
- Opportunities to gain expertise in new marketing technologies and optimize operational workflows.
- Possibility to take on additional responsibilities and advance to a management role.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the Marketing Operations team or related departments.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days a week in the office)
Office Location(s): IND-Hyderabad-Raheja Mindspace, Hyderabad, Telangana, India
Geographic Context:
- Hyderabad is the capital of Telangana, a state in southern India.
- The city is known for its historical sites, including the Charminar and Golconda Fort.
- Hyderabad is also a major hub for the technology industry, with many multinational companies having offices in the city.
Work Schedule: 40 hours per week, with a work arrangement of 2 pm IST - 11 pm IST
ASSUMPTION: Hyderabad offers a unique blend of history and modernity, with a thriving technology industry and a relatively low cost of living compared to other major cities in India.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (Eloqua and marketing automation-related tasks)
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical proficiency in Eloqua and marketing automation
- Problem-solving skills and attention to detail
- Ability to work effectively in a cross-functional team environment
- Communication and collaboration skills
- Cultural fit with Thomson Reuters' values and work environment
Application Tips:
- Highlight relevant experience and achievements in marketing automation and CRM on your resume.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
- Prepare for the technical assessment by brushing up on your Eloqua and marketing automation skills.
- Research Thomson Reuters and the role to show your enthusiasm and understanding during the interview.
- Follow up with the hiring manager after the interview to express your interest in the role.
ATS Keywords: Eloqua, Marketing Automation, CRM, Project Management, API, Data-Driven Marketing, Cross-Functional Collaboration, Technical Troubleshooting, Agile Marketing, Demand Generation, Marketing Operations, Mar-Tech, Customer Experience, Customer Journey, Marketing Campaigns, Marketing Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical proficiency and cultural fit with Thomson Reuters.
🛠️ Tools & Technologies
- Eloqua
- Salesforce
- Tableau
- Treasure Data
- Workfront
- JIRA
- SharePoint
- Microsoft Azure
- Excel
ASSUMPTION: The tools and technologies listed are the primary tools used in this role. Candidates should have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and cross-functional team environment
- Agile and data-driven approach to marketing
- Focus on continuous learning and skill development
- Hybrid work arrangement (2-3 days a week in the office)
Self-Assessment Questions:
- Do you have a strong background in marketing automation and CRM, with a focus on Eloqua?
- Are you comfortable working in a hybrid or remote work environment?
- Do you thrive in a collaborative and cross-functional team environment?
- Are you comfortable working with multiple stakeholders and managing complex projects?
- Do you have strong problem-solving skills and attention to detail?
ASSUMPTION: Thomson Reuters values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple Eloqua components and ensuring effective execution of marketing campaigns.
- Working with cross-functional teams and managing complex projects.
- Keeping up with new marketing technologies and optimizing operational workflows.
- Adapting to a hybrid work arrangement and balancing work-life balance.
- Meeting critical financial and strategic objectives through marketing automation workflows.
ASSUMPTION: This role presents unique challenges that require a high degree of expertise and experience in marketing automation and CRM. Candidates should be prepared to demonstrate their ability to manage multiple components, work effectively in a cross-functional team environment, and adapt to new technologies and work arrangements.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Eloqua and marketing automation, with a strong emphasis on technical proficiency and problem-solving skills.
- Industry-specific context: The role is in the information services industry, with a focus on legal, tax, accounting, compliance, government, and media.
- Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the Marketing Operations team or related departments.
ASSUMPTION: This role is unique in its focus on Eloqua and marketing automation, with a strong emphasis on technical proficiency and problem-solving skills. Candidates should be prepared to demonstrate their expertise in these areas and their ability to work effectively in a cross-functional team environment.
📝 Sample Projects
- Implementing automated touchpoints and managing back-end integrations to enhance customer experiences.
- Collaborating with cross-functional teams to ensure flawless execution of marketing campaigns.
- Acting as a business subject matter expert for Eloqua to ensure renewal and upsell process maps to marketing pipeline.
- Managing multiple Eloqua components, including programs, integrations, CDOs, APIs, and reporting.
- Establishing, creating, and maintaining documentation for processes and workflows.
ASSUMPTION: These sample projects are representative of the types of projects a Senior Marketing Technologist in this role might work on. Candidates should be prepared to demonstrate their experience with similar projects and their ability to manage multiple components and work effectively in a cross-functional team environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing operations strategy, and what are the key objectives for the next 12 months?
- What are the key challenges facing the marketing operations team, and how can this role help address them?
- What opportunities are there for professional development and growth within the team or related departments?
- How does the hybrid work arrangement work in practice, and what resources are available to support work-life balance?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in marketing automation and CRM.
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit.
- Prepare for the technical assessment by brushing up on your Eloqua and marketing automation skills.
- Research Thomson Reuters and the role to show your enthusiasm and understanding during the interview.
- Follow up with the hiring manager after the interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
