Senior Marketing Technology Manager - Remote

📌 Core Information

🔹 Job Title: Senior Marketing Technology Manager - Remote

🔹 Company: Bright Horizons Family Solutions

🔹 Location: Watertown, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Overseeing B2E eligible employee-facing email and SMS programs
• Driving campaign performance through innovative marketing strategies
• Managing marketing automation, CRM, CDP, and project management tools
• Developing and leading the marketing analytics practice
• Collaborating with various stakeholders to enhance employee engagement and revenue

ASSUMPTION: This role requires a strategic mindset with a balance of both strategic planning and hands-on execution. The ideal candidate will have a strong background in marketing automation and data analysis, with a proven track record of driving employee engagement and revenue growth.

📋 Key Responsibilities

✅ Enhance the customer journey through personalized communications and digital experiences

✅ Monitor and optimize campaign performance using data-driven insights

✅ Define and implement audience targeting strategy, testing methodology, and measurement of email marketing effectiveness

✅ Develop tools, processes, and frameworks to further best practices and deliver cutting-edge email marketing programs

✅ Collaborate cross-functionally to connect data points and develop robust analyses of the EdAssist ecosystem

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on execution. The ideal candidate will be comfortable working independently and within a team, with a strong focus on driving results through data-driven insights.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communication, or Business Analytics (required); Master's Degree, MBA, Business Analytics, or Marketing (preferred)

Experience: 7 years of experience implementing and managing Marketing Automation programs and technology (preferably using Salesforce Marketing Cloud ExactTarget and/or Pardot) (required)

Required Skills:

• Expertise in Salesforce Marketing Cloud
• Proven project management skills
• Demonstrated resourcefulness, motivation, initiative, and creative problem-solving
• Understanding of employee eligibility-based marketing, targeting, and segmentation
• Ability to think strategically while also being able to execute hands-on work
• Demonstrated success in managing complex reporting and statistical systems and tools

Preferred Skills:

• Knowledge of test and learn practices (such as A/B Testing, Multivariate Testing, etc.)
• Marketing Cloud AMPScript familiarity and experience
• Experience with analytic tools (PowerBI, Qlik)

ASSUMPTION: The ideal candidate will have a strong background in marketing automation, data analysis, and project management, with a proven track record of driving employee engagement and revenue growth. They should be comfortable working independently and within a team, with a strong focus on driving results through data-driven insights.

💰 Compensation & Benefits

Salary Range: $120,000 - $130,000 annually

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance
• 9 paid holidays annually
• 40 hours of sick time per year
• 80 hours of vacation time per year

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with the required experience level. Benefits are subject to applicable eligibility requirements and accrual schedules.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 10,001+ employees (Large enterprise)

Founded: 1986

Company Description:

• Bright Horizons Family Solutions provides high-quality education and child care services around the world
• Trusted to fit the way people learn, live, and work today
• Offers a range of services, including on-site child care, back-up care, educational advising, tuition assistance, college coaching, workforce consulting, and pet care

Company Specialties:

• Child Care and Early Education
• Back-Up Child Care and Adult/Elder Care
• Educational Advising and Tuition Assistance
• College Coaching and Workforce Consulting
• Employee Benefits and Pet Care

Company Website: www.brighthorizons.com

ASSUMPTION: Bright Horizons is a well-established company in the education administration industry, with a strong focus on providing high-quality services to employees and their families. The company's large size and extensive range of services make it an attractive employer for those seeking a challenging and rewarding career in the education and child care sectors.

📊 Role Analysis

Career Level: Senior-level role with potential for career growth within the marketing department

Reporting Structure: This role reports directly to the Senior Director of Marketing Technology

Work Arrangement: Remote (United States) with the flexibility to work from home or a co-working space

Growth Opportunities:

• Potential to advance to a director or manager role within the marketing department
• Opportunities to expand skills and knowledge in marketing automation, data analysis, and project management
• Chance to work on high-impact projects that drive employee engagement and revenue growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a director or manager role within the marketing department. The role also provides opportunities to expand skills and knowledge in marketing automation, data analysis, and project management.

🌍 Location & Work Environment

Office Type: Remote (United States)

Office Location(s): Watertown, Massachusetts, United States

Geographic Context:

• Watertown is a suburb of Boston, Massachusetts
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, restaurants, and outdoor recreation
• Massachusetts is known for its strong education system, high quality of life, and diverse economy

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, allowing employees to work from the comfort of their own home or a co-working space. The location in Watertown, Massachusetts, provides easy access to the cultural attractions, restaurants, and outdoor recreation that the Boston area has to offer.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior director of marketing technology
• Final interview with the vice president of marketing

Key Assessment Areas:

• Marketing automation and data analysis skills
• Project management and organizational skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Bright Horizons' values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing automation, data analysis, and project management skills
• Be prepared to discuss your experience with Salesforce Marketing Cloud and other relevant marketing technologies
• Demonstrate your ability to think strategically and drive results through data-driven insights

ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Data Analysis, Project Management, Employee Engagement, Strategic Thinking, Problem-Solving

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing automation, data analysis, and project management skills, as well as their strategic thinking and problem-solving abilities. The ideal candidate will have a strong background in marketing automation and data analysis, with a proven track record of driving employee engagement and revenue growth.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Salesforce CRM
• Dynamics CDP
• Project management tools (e.g., Asana, Trello, Jira)
• Analytic tools (e.g., PowerBI, Qlik)

ASSUMPTION: The tools and technologies listed are essential for the role and are used to manage marketing automation, CRM, CDP, and project management tasks. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for people
• Integrity and respect
• Excellence in all we do
• Innovation and continuous learning
• Collaboration and teamwork

Work Style:

• Results-driven and data-focused
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and open to change
• Self-motivated and proactive

Self-Assessment Questions:

• How do you align with Bright Horizons' values, particularly 'passion for people' and 'excellence in all we do'?
• How do you approach working remotely, and how do you maintain productivity and engagement in a remote work environment?
• How do you balance strategic thinking with hands-on execution, and how do you prioritize your time and resources to achieve both?

ASSUMPTION: Bright Horizons values a strong cultural fit with its employees, and the ideal candidate will align with the company's values and work style. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the latest marketing automation technologies and best practices
• Balancing strategic planning with hands-on execution
• Working remotely and maintaining productivity and engagement

ASSUMPTION: The role presents several challenges, including managing multiple stakeholders and competing priorities, keeping up with the latest marketing automation technologies and best practices, balancing strategic planning with hands-on execution, and working remotely. The ideal candidate will be able to navigate these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on employee-facing marketing and driving employee engagement and revenue growth
• Similar roles in the industry may focus on customer acquisition, retention, or brand awareness
• Career path comparison: This role offers significant growth opportunities, with the potential to advance to a director or manager role within the marketing department

ASSUMPTION: This role is unique in its focus on employee-facing marketing and driving employee engagement and revenue growth. Similar roles in the industry may focus on customer acquisition, retention, or brand awareness. The career path comparison shows significant growth opportunities for the right candidate, with the potential to advance to a director or manager role within the marketing department.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to increase employee engagement with Bright Horizons' education and child care services
• Analyzing and optimizing campaign performance using data-driven insights to improve open rates, click-through rates, and conversion rates
• Collaborating with cross-functional teams to connect data points and develop robust analyses of the EdAssist ecosystem, leading to data-driven recommendations for improving employee engagement and revenue growth

ASSUMPTION: The sample projects listed are designed to give candidates an idea of the types of projects they may work on in this role. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results through data-driven insights.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Bright Horizons support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Bright Horizons measure the success of its employee-facing marketing campaigns, and how does this role contribute to those metrics?
• What is the work-life balance like for employees in this role, and how does Bright Horizons support work-life balance for its employees?

ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the role, the team, and the company culture. The ideal candidate will be curious and proactive in their approach to the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing automation, data analysis, and project management skills
• Prepare examples of your experience with Salesforce Marketing Cloud and other relevant marketing technologies
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.