Senior Media Buyer

📌 Core Information 🔹 Job Title: Senior Media Buyer 🔹 Company: Happy Koala LLC 🔹 Location: Copenhagen, Hovedstaden, Denmark 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing 🔹 Date Posted: July 14, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote (EU hours required) 🚀 Job Overview Key aspects of this role include: - Managing large ad budgets ($100K+) for eCommerce accounts - Hands-on experience with B2C marketing and eCommerce platforms - Proven success driving consistent results across ROAS and CPA metrics - Strong understanding of targeting nuances for Australia, the United States, and EU markets - Ability to write clear, compelling creative briefs and build effective funnels - Experience with additional channels such as Twitter or Pinterest is a plus - Bonus: Experience with direct response marketing ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on performance-driven marketing. The ideal candidate will have a proven track record in managing high-budget campaigns and a deep understanding of eCommerce dynamics. 📋 Key Responsibilities ✅ Plan, launch, and optimize high-budget paid media campaigns across Facebook, Instagram, and other platforms ✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance ✅ Write clear, strategic creative briefs for advertising campaigns ✅ Build and test full-funnel strategies including upsells, retargeting, and conversion-focused journeys ✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets ✅ Analyze campaign data, generate insights, and continuously improve performance ✅ Stay ahead of platform changes, industry trends, and competitor strategies ASSUMPTION: The Senior Media Buyer will be expected to work independently and collaboratively to drive campaign success. Strong communication skills and the ability to manage multiple projects simultaneously are essential. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: Proven experience managing large ad budgets ($100K+) and hands-on experience with eCommerce accounts (bonus if in health or supplements) - Demonstrated long-term success driving consistent results across ROAS and CPA metrics - Strong understanding of targeting nuances for Australia, the United States, and EU markets - Creative thinker with the ability to write clear, compelling creative briefs - Experience building effective funnels and upsell sequences for physical eCommerce products - Familiarity with additional channels such as Twitter or Pinterest is a plus - Bonus: Experience with direct response marketing Required Skills: - Media buying and planning - B2C marketing and eCommerce - ROAS and CPA optimization - Creative brief writing - Funnel building and optimization - Data analysis and reporting - Industry trends and competitor analysis Preferred Skills: - Experience with additional advertising channels (Twitter, Pinterest) - Familiarity with health and supplements industry ASSUMPTION: The ideal candidate will have a strong background in media buying, eCommerce marketing, and a proven track record of driving results. Experience in the health and supplements industry is a plus but not required. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on industry standards for senior media buyer roles in Copenhagen) Benefits: - Strong salary package - Paid holidays - Work from anywhere (EU hours required) - Join a vibrant team - Flexible working hours - Opportunities for growth and professional development - Dynamic work environment - Make a difference in people's lives through health and wellness Working Hours: Full-time (EU hours required) ASSUMPTION: The salary range is based on industry standards for senior media buyer roles in Copenhagen. The benefits package is designed to attract and retain top talent in the marketing field. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 11-50 employees Founded: 2016 Company Description: Happy Mammoth is a rapidly expanding natural food tech company specializing in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements. Their mission is to empower clients to embrace lasting health transformations and rediscover vibrant living. Company Specialties: Gut health, microbiome-focused supplements, natural foods, digestive aids Company Website: happymammoth.com ASSUMPTION: Happy Mammoth's focus on gut health and natural supplements sets it apart in the wellness industry. Their commitment to research and innovation drives their success in a growing market. 📊 Role Analysis Career Level: Mid-Senior level role with significant growth opportunities Reporting Structure: This role reports directly to the Marketing Director and works closely with the Marketing team and other departments Work Arrangement: Full-time remote work with a requirement to be available during EU hours Growth Opportunities: - Potential to lead and mentor junior team members as the team grows - Opportunities to expand responsibilities based on performance and company growth - Access to professional development resources and training opportunities ASSUMPTION: The Senior Media Buyer role offers significant growth potential within the Marketing team and the broader organization. Happy Mammoth's commitment to employee development and career growth makes it an attractive opportunity for ambitious marketing professionals. 🌍 Location & Work Environment Office Type: Remote work environment with occasional team meetings and events Office Location(s): Copenhagen, Hovedstaden, Denmark Geographic Context: Copenhagen offers a high quality of life with a strong focus on work-life balance, making it an attractive location for remote workers. Work Schedule: Flexible working hours with a focus on productivity and results ASSUMPTION: The remote work environment at Happy Mammoth fosters a flexible and autonomous work culture, allowing employees to balance their personal and professional lives effectively. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth interview with the Marketing Director and/or other team members 4. Final interview with the CEO or another senior leader Key Assessment Areas: - Media buying and planning skills - Understanding of eCommerce dynamics and customer behavior - Ability to analyze data and generate insights - Strategic thinking and problem-solving skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of the health and wellness industry and how your background aligns with the company's mission - Prepare for behavioral interview questions that focus on your problem-solving skills, data analysis, and strategic thinking ATS Keywords: Media buying, eCommerce, ROAS, CPA, B2C marketing, funnel building, creative briefs, data analysis, industry trends, competitor strategies ASSUMPTION: The application process at Happy Mammoth is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Tailoring your application materials and preparing for behavioral interview questions will help you stand out as a strong candidate. 🛠️ Tools & Technologies - Facebook Ads Manager - Google Ads - Twitter Ads (bonus) - Pinterest Ads (bonus) - eCommerce platforms (Shopify, WooCommerce, etc.) - Data analysis tools (Google Analytics, Tableau, etc.) - Project management tools (Asana, Trello, etc.) ASSUMPTION: The tools and technologies listed are commonly used in media buying and eCommerce marketing. Familiarity with these platforms and tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Customer-centric: Putting customers first in all decisions and actions - Innovation: Continuously seeking new and better ways to serve customers and grow the business - Integrity: Acting with honesty and transparency in all interactions - Collaboration: Working together to achieve common goals and drive success - Accountability: Taking ownership of responsibilities and delivering results Work Style: - Autonomous and self-driven, with a strong focus on results and productivity - Collaborative and team-oriented, with excellent communication and interpersonal skills - Adaptable and open to feedback, with a willingness to learn and grow in a dynamic environment - Strategic and analytical, with a strong focus on data-driven decision-making Self-Assessment Questions: - How do you prioritize your workload and manage multiple projects simultaneously? - Can you provide an example of a time when you had to adapt your approach to meet changing customer needs or market conditions? - How do you stay up-to-date with industry trends and competitor strategies in a fast-paced environment? ASSUMPTION: Happy Mammoth's culture values autonomy, collaboration, and a strong focus on results. Candidates who align with these values and work styles will thrive in this dynamic and innovative work environment. ⚠️ Potential Challenges - Managing large ad budgets and ensuring optimal resource allocation - Staying ahead of platform changes, industry trends, and competitor strategies in a fast-paced environment - Balancing multiple projects and priorities while working remotely - Adapting to a dynamic work environment with changing priorities and deadlines ASSUMPTION: The Senior Media Buyer role presents unique challenges that require strong project management, adaptability, and strategic thinking. Candidates who are proactive, resourceful, and able to thrive in a fast-paced environment will excel in this role. 📈 Similar Roles Comparison - Role Differentiation: This role focuses on eCommerce advertising and requires a strong understanding of B2C marketing and customer behavior. Other similar roles may focus more on brand awareness or upper-funnel marketing strategies. - Industry-Specific Context: The health and wellness industry is highly competitive and dynamic, with a strong focus on customer acquisition and retention. Candidates with experience in this industry or a related field will have a competitive advantage. - Career Path Comparison: This role offers significant growth potential within the Marketing team and the broader organization. Candidates can expect to take on additional responsibilities and leadership opportunities as they develop their skills and contribute to the company's success. ASSUMPTION: The Senior Media Buyer role at Happy Mammoth is unique in its focus on eCommerce advertising and customer acquisition in the health and wellness industry. Candidates with relevant experience and a strong understanding of the market will be well-positioned for success in this role. 📝 Sample Projects - Developing and executing a multi-channel advertising campaign to launch a new product line in the EU market - Optimizing an existing Facebook Ads campaign to improve ROAS and CPA performance in the Australian market - Collaborating with the creative team to develop compelling ad creative that resonates with target audiences and drives conversions ASSUMPTION: The projects listed are examples of the types of initiatives a Senior Media Buyer might work on at Happy Mammoth. Candidates should be prepared to take on a wide range of projects and adapt their approach to meet the unique needs of each campaign. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them? - How does the company measure the success of media buying campaigns, and what key performance indicators (KPIs) are most important to track? - What opportunities are there for growth and professional development within the Marketing team and the broader organization? - How does the company support work-life balance for remote employees, and what resources are available to help manage stress and maintain productivity? - What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives? ASSUMPTION: The interview questions listed are designed to help candidates assess the fit of the role and the company culture with their personal and professional goals. Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role - Prepare a portfolio or examples of your work, if applicable, to showcase your media buying and eCommerce marketing skills - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role - If selected for an interview, be prepared to discuss your problem-solving skills, data analysis, and strategic thinking in detail ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.