Senior Media Buyer

📌 Core Information

🔹 Job Title: Senior Media Buyer

🔹 Company: Happy Koala LLC

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Managing large ad budgets for a rapidly expanding natural food tech company
• Crafting and executing paid media campaigns across multiple platforms
• Analyzing campaign performance and optimizing strategies
• Collaborating with a global team in a dynamic, fast-paced environment
• Driving consistent results across ROAS and CPA metrics

ASSUMPTION: This role requires a high level of autonomy and strategic thinking. The ideal candidate will have a proven track record in B2C marketing and eCommerce, with a strong understanding of targeting nuances for key regions.

📋 Key Responsibilities

✅ Plan, launch, and optimize high-budget paid media campaigns across various platforms

✅ Manage and scale eCommerce advertising campaigns with a focus on ROAS and CPA performance

✅ Write clear, strategic creative briefs for ad campaigns

✅ Build and test full-funnel strategies, including upsells, retargeting, and conversion-focused journeys

✅ Adapt targeting and creative approaches for key regions, including Australia, the U.S., and EU markets

✅ Analyze campaign data, generate insights, and continuously improve performance

✅ Stay ahead of platform changes, industry trends, and competitor strategies

ASSUMPTION: The successful candidate will be comfortable working with large datasets and have a strong analytical mindset. They will also possess excellent communication skills to collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience managing large ad budgets ($100K+) and hands-on experience with eCommerce accounts, preferably in health or supplements

Required Skills:

• Proven experience driving consistent results across ROAS and CPA metrics
• Strong understanding of targeting nuances for Australia, the United States, and EU markets
• Creative thinker with the ability to write clear, compelling creative briefs
• Experience building effective funnels and upsell sequences for physical eCommerce products
• Familiarity with additional channels such as Twitter or Pinterest is a plus

Preferred Skills:

• Experience with direct response marketing

ASSUMPTION: The ideal candidate will have a strong background in B2C marketing and a deep understanding of the eCommerce landscape. They will also possess excellent project management skills and the ability to work independently.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on industry standards for a Senior Media Buyer role in Warsaw, Poland)

Benefits:

• Strong salary package
• Paid holidays
• Work from anywhere
• Join a vibrant team
• Flexible working hours
• Opportunities for growth
• Dynamic work environment
• Make a difference

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Media Buyer role in Warsaw, Poland. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Mammoth is a rapidly expanding natural food tech company specializing in crafting, manufacturing, and promoting gut health foods, digestive aids, and microbiome-focused supplements.
• The company aims to empower clients to embrace lasting health transformations and rediscover vibrant living.

Company Specialties:

• Gut health
• Supplements
• Natural foods
• Digestive health

Company Website: happymammoth.com

ASSUMPTION: Happy Mammoth offers a dynamic work environment with opportunities for growth and a strong focus on employee well-being.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: This is a full-time, fully remote contractor role with a flexible work schedule.

Growth Opportunities:

• Potential career progression to a Marketing Manager or similar role as the company expands.
• Opportunities to gain experience in a fast-paced, dynamic environment and work with a global team.

ASSUMPTION: The successful candidate will have the opportunity to grow both personally and professionally within this role.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Warsaw, Mazowieckie, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
• The city is known for its rich history, vibrant culture, and diverse nightlife.
• Warsaw offers a high quality of life with affordable cost of living compared to other European capitals.

Work Schedule: Flexible, with a focus on results and performance rather than hours worked.

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Director
• Final interview with the CEO

Key Assessment Areas:

• Experience with large ad budgets and eCommerce accounts
• Understanding of targeting nuances for key regions
• Ability to write clear, compelling creative briefs
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter.
• Tailor your application to demonstrate your understanding of the role and company.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability.

ATS Keywords: Media Buying, B2C Marketing, eCommerce, ROAS, CPA, Creative Briefs, Funnel Building, Upsell Sequences, Targeting, Campaign Analysis, Direct Response Marketing, Social Media Advertising, Facebook Ads, Instagram Ads, Data Analysis, Industry Trends

ASSUMPTION: The application process may vary depending on the company's current hiring needs and preferences.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Ads Manager
• Google Ads
• Microsoft Excel
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will be comfortable using various advertising platforms and data analysis tools to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Happy Mammoth aims to empower clients to take control of their health and well-being.
• Innovation: The company continually seeks new and better ways to support gut health and overall wellness.
• Collaboration: Happy Mammoth fosters a culture of teamwork and open communication.

Work Style:

• Dynamic: The work environment is fast-paced and ever-changing, requiring adaptability and resilience.
• Data-driven: Decisions are based on data analysis and insights.
• Creative: The company encourages innovative thinking and problem-solving.

Self-Assessment Questions:

• Do you align with Happy Mammoth's mission to empower clients to improve their health and live more fulfilling lives?
• Are you comfortable working in a dynamic, fast-paced environment with a global team?
• Do you have a creative approach to problem-solving and a strong analytical mindset?

ASSUMPTION: The ideal candidate will share Happy Mammoth's values and be comfortable working in a dynamic, data-driven, and creative environment.

⚠️ Potential Challenges

• The role may require working with large datasets and complex advertising platforms.
• The successful candidate may need to adapt to changes in platform policies, industry trends, and competitor strategies.
• The remote work arrangement may present challenges in maintaining work-life balance and staying connected with the team.

ASSUMPTION: The successful candidate will be proactive in seeking support and resources to overcome challenges and maintain a healthy work-life balance.

📈 Similar Roles Comparison

• This role differs from other Senior Media Buyer positions in its focus on the health and wellness industry and the requirement to manage large ad budgets.
• Compared to other marketing roles, this position places a strong emphasis on data analysis and optimization.
• Career progression in this role may lead to opportunities in marketing management or similar leadership positions as the company grows.

ASSUMPTION: The unique aspects of this role require a candidate with a strong background in B2C marketing, eCommerce, and data-driven decision-making.

📝 Sample Projects

• Developing and executing a successful Facebook Ads campaign for a new product launch, resulting in a 25% increase in sales within the first month.
• Optimizing an Instagram Ads funnel to improve conversion rates by 15% through targeted audience segmentation and compelling creative content.
• Analyzing campaign data to identify trends and opportunities, leading to a 10% increase in overall ROAS.

ASSUMPTION: These sample projects demonstrate the candidate's ability to plan, execute, and optimize high-budget paid media campaigns, driving consistent results across ROAS and CPA metrics.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging ad campaign you've managed, and how you overcame any obstacles?
• How do you stay up-to-date with industry trends and platform changes in the advertising landscape?
• Can you provide an example of a time when you had to adapt your targeting strategy to achieve better results?
• How do you approach A/B testing and optimization in your campaigns?
• Can you describe your experience working with a global team, and how you've ensured effective communication and collaboration?

ASSUMPTION: These interview questions help assess the candidate's problem-solving skills, adaptability, and cultural fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://happymammoth.applytojob.com/apply/xoZ6DEhlDp/Senior-Media-Buyer
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the application process by reviewing the job description and practicing common interview questions.
• Follow up with the hiring manager after your interview to express your interest in the position and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.