📌 Core Information
🔹 Job Title: Senior Media Strategist, Paid Search - Domains
🔹 Company: Squarespace
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: On-site (New York office)
🚀 Job Overview
Key aspects of this role include:
- Leading paid search campaign strategy, reporting, and execution for high-priority product lines such as Domains.
- Bringing new campaigns to life, from intake to launch, including identifying gaps, defining goals, aligning measurement plans, and building new processes where needed.
- Collaborating with stakeholders across teams to ensure campaign strategy reflects business priorities, incorporates partner feedback, and evolves based on learnings.
- Leading cross-functional tests and initiatives, partnering with Analytics, Product, Localization, and Frontsite teams to pilot new approaches and scale what works.
- Developing and implementing streamlined workflows that improve operational rigor and transparency as paid search support expands into newer product areas.
ASSUMPTION: This role requires a strategic and autonomous marketer who is comfortable navigating ambiguity and driving cross-team impact.
📋 Key Responsibilities
✅ Lead SEM campaign strategy, reporting, and execution for high-priority product lines such as Domains.
✅ Bring new campaigns to life—from intake to launch—including identifying gaps, defining goals, aligning measurement plans, and building new processes where needed.
✅ Collaborate with stakeholders across teams to ensure campaign strategy reflects business priorities, incorporates partner feedback, and evolves based on learnings.
✅ Lead cross-functional tests and initiatives, partnering with Analytics, Product, Localization, and Frontsite teams to pilot new approaches and scale what works.
✅ Develop and implement streamlined workflows that improve operational rigor and transparency as paid search support expands into newer product areas.
✅ Shape budget planning and forecasting, leveraging data and input from cross-functional partners.
✅ Analyze campaign performance and surface actionable insights that inform both tactical shifts and broader marketing strategy.
✅ Ensure reporting accuracy and data integrity across performance dashboards and recurring reports.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive paid search campaign success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Minimum of 3-5+ years of experience within Paid Search.
Required Skills:
- Strong hands-on experience navigating and ability to independently execute within the Google Ads and Bing platforms – SA360 experience is a plus.
- Strong comprehension of testing best practices, smart bidding strategies, and an appetite to drive testing initiatives from start to finish.
- Experience operating in fluid environments where the playbook is still being written—and the initiative to help write it.
- Strong communicator who can clearly articulate strategy, surface risks or needs, and collaborate across marketing, analytics, and product teams.
- Ability to build new processes, especially where cross-team input is required to deliver high-quality SEM support.
- Comfort working with data, identifying trends, and developing clear, actionable insights; experience with Looker is a plus.
Preferred Skills:
- Experience managing international SEM campaigns.
ASSUMPTION: Candidates should have a strong foundation in paid search, with experience in Google Ads and Bing platforms, and be comfortable working in a dynamic, cross-functional environment.
💰 Compensation & Benefits
Salary Range: $85,500 - $120,000 USD
Benefits:
- Medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 20 weeks for parental leave and up to 12 weeks to care for an ill family member
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 8 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
Working Hours: Full-time, hybrid role with a flexible work schedule.
ASSUMPTION: The salary range for this role is competitive and in line with industry standards for a senior-level paid search strategist position in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2003
Company Description:
- Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online.
- Their suite of products includes websites, domains, ecommerce, marketing tools, scheduling with Acuity, and creating and managing social media presence with Unfold.
- Squarespace empowers millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business.
Company Specialties:
- Online publishing
- Web design
- CMS
- Developer tools
Company Website: https://www.squarespace.com/
ASSUMPTION: Squarespace is a well-established company in the online publishing and web design industry, with a strong focus on empowering entrepreneurs and small businesses.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Paid Search Channel Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to expand the scope of responsibilities as the paid search team grows and evolves.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
- Chance to shape the go-to-market strategy for newer offerings and drive cross-team impact.
ASSUMPTION: This role offers growth opportunities through cross-functional collaboration, expanding responsibilities, and driving strategic impact within the paid search team.
🌍 Location & Work Environment
Office Type: Hybrid (New York office)
Office Location(s): 8 Clarkson St, New York, NY 10014, US
Geographic Context:
- New York City is a bustling, multicultural metropolis with a vibrant tech industry.
- The office is located in the West Village, a trendy and lively neighborhood with numerous amenities.
- The area is well-connected by public transportation, making it easily accessible from various parts of the city.
Work Schedule: Full-time, with a flexible work schedule that allows for a mix of on-site and remote work.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to make the most of both environments.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Paid Search Channel Manager
- On-site or virtual interview with the Paid Search team
- Final interview with the Head of Paid Search or another senior leader
Key Assessment Areas:
- SEM campaign strategy and execution
- Cross-functional collaboration and communication skills
- Data analysis and insights-driven decision-making
- Adaptability and comfort with ambiguity
Application Tips:
- Highlight your relevant paid search experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Squarespace's products and how your skills align with the role's requirements.
- Prepare examples of your SEM campaign strategy and execution, as well as data-driven insights you've derived from campaign performance.
ATS Keywords: Paid Search, SEM, Google Ads, Bing Platforms, Campaign Strategy, Cross-Functional Collaboration, Data Analysis, Testing Best Practices
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on both technical skills and cultural fit within the paid search team and the broader organization.
🛠️ Tools & Technologies
- Google Ads
- Bing Platforms
- Looker
- SA360 (a plus)
ASSUMPTION: Familiarity with Google Ads, Bing Platforms, and Looker is essential for this role, while experience with SA360 is a bonus.
👔 Cultural Fit Considerations
Company Values:
- Empowering entrepreneurs
- Design-driven
- Collaborative and inclusive
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and insights-focused
Self-Assessment Questions:
- How do you approach building new processes and workflows in a fluid environment?
- Can you provide an example of a time when you drove testing initiatives from start to finish, and what were the outcomes?
- How do you ensure clear and effective communication with cross-functional teams, especially when working remotely?
ASSUMPTION: Squarespace values candidates who are comfortable with ambiguity, proactive in driving process development, and strong communicators who can thrive in a dynamic, cross-functional environment.
⚠️ Potential Challenges
- Navigating a fast-paced and sometimes ambiguous work environment.
- Managing multiple cross-functional projects and priorities simultaneously.
- Adapting to changes in team structure or priorities as the paid search team grows and evolves.
- Balancing on-site collaboration with remote work, ensuring effective communication and productivity in both environments.
ASSUMPTION: These challenges are inherent to a dynamic, growing organization and can be overcome with strong communication, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on paid search strategy for newer product lines, such as Domains.
- Compared to other senior paid search roles, this position offers a greater emphasis on cross-functional collaboration and driving strategic impact.
- Career progression may involve expanding into broader marketing strategy or leadership roles within the paid search team.
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, with a strong focus on cross-functional collaboration and driving impact within the paid search team.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product line, such as Domains, including identifying target audiences, defining campaign goals, and optimizing performance over time.
- Collaborating with cross-functional teams to pilot a new testing approach, such as a new bidding strategy or ad creative format, and scaling what works across multiple product lines.
- Analyzing campaign performance data to identify trends, surface actionable insights, and inform both tactical shifts and broader marketing strategy for a high-priority product line.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, highlighting the opportunity to drive impact and shape the go-to-market strategy for newer offerings.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the paid search team, and how this role fits within it?
- How does the paid search team collaborate with other marketing channels and cross-functional teams to ensure cohesive campaign strategy and execution?
- What are the most pressing challenges facing the paid search team currently, and how can this role help address them?
- How does Squarespace support the professional development and growth of its employees, particularly within the paid search team?
- What is the company's approach to work-life balance, especially for hybrid roles like this one?
ASSUMPTION: These questions help applicants better understand the role's context, the team's dynamics, and the company's approach to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant paid search experience and achievements.
- Write a cover letter that demonstrates your understanding of Squarespace's products and how your skills align with the role's requirements.
- Prepare examples of your SEM campaign strategy and execution, as well as data-driven insights you've derived from campaign performance.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
