📌 Core Information
🔹 Job Title: Senior Multimedia Designer - Videographer
🔹 Company: Blue Cross and Blue Shield of Kansas
🔹 Location: Topeka, Kansas
🔹 Job Type: Full-Time
🔹 Category: Design
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (9 or more days on-site in Kansas or Missouri)
🚀 Job Overview
Key aspects of this role include:
- Leading creative development and visual execution of marketing campaigns across digital, print, and video platforms
- Evolving and maintaining the brand's visual identity system
- Mentoring junior talent and fostering a culture of creative excellence
- Collaborating with cross-functional teams and stakeholders to translate strategic objectives into powerful creative solutions
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive business results through compelling visual storytelling.
📋 Key Responsibilities
✅ Lead the creative development and visual execution of enterprise-level marketing campaigns and brand initiatives across digital, print, social media, video/motion, and experiential platforms
✅ Influence cross-functional collaboration by partnering with copywriters, marketers, and business stakeholders to translate strategic objectives into powerful creative solutions
✅ Drive the continuous evolution of the brand’s visual identity system, ensuring scalability, innovation, and adherence across all touchpoints
✅ Establish and maintain design governance processes, including quality control, brand standards, and best practices across the organization
✅ Prepare and oversee the creation of accurate, production-ready files for both digital publication and traditional print distribution, ensuring technical precision
✅ Lead the development of scalable creative systems, templates, and workflows to maximize efficiency while preserving brand integrity
✅ Research and introduce new creative tools, technologies, and design innovations to keep the organization at the forefront of industry trends
✅ Present creative work to executive stakeholders with strategic rationale, elevating the perception and role of creative within the enterprise
✅ Serve as a creative mentor and coach to junior and mid-level designers, building design capabilities and fostering a culture of creative excellence and continuous improvement
✅ Provide strategic creative counsel to senior marketing and business leaders to ensure visual solutions align with brand strategy and organizational goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, communication, and leadership skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Graphic Design, Visual Communications, Videography, or a related field
Experience: Minimum of 8+ years of progressive professional design experience, with demonstrated success leading projects within an agency or in-house creative environment
Required Skills:
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Familiarity with motion graphics/video (After Effects, PremierePro, Final Cut) or UX/UI tools (Figma)
- Exceptional visual storytelling, typography, and layout expertise applied across multiple media formats
- Strong project management, prioritization, and organizational skills
- Exceptional attention to detail, craftsmanship, and commitment to high creative standards
- Deep understanding of digital, print, experiential, and motion/video content creation, production processes and vendor management
- Skilled in mentoring, coaching, and developing design talent to build a high-performing creative team
- Proven ability to lead projects independently, making high-impact decisions that drive organizational brand performance
Preferred Skills:
- Experience working in or adjacent to highly regulated industries (e.g., healthcare, financial services)
ASSUMPTION: Candidates with a strong portfolio demonstrating advanced conceptual and design thinking skills will be prioritized.
💰 Compensation & Benefits
Salary Range: $72,000 - $86,000 annually (Exempt 15)
Benefits:
- Base pay is only one component of your competitive Total Rewards package
- Incentive pay program (EPIP)
- Health/Vision/Dental insurance
- 6 weeks paid parental leave for new mothers and fathers
- Fertility/Adoption assistance
- 2 weeks paid caregiver leave
- 5% 401(k) plan matching
- Tuition reimbursement
- Health & fitness benefits, discounts and resources
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with occasional need to work outside normal business hours to meet project deadlines)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically health insurance
Company Size: 1,001-5,000 employees
Founded: 1942, with a rich history of serving Kansas communities
Company Description:
- Blue Cross and Blue Shield of Kansas (BCBSKS) is the state’s largest and only local health plan, serving over 1 million members
- As a not-for-profit health plan, every dollar that comes to BCBSKS through member premiums is used to pay member claims, taxes, or operating expenses
- BCBSKS invests in communities in responsible, intentional ways to support health and wellness across the state
Company Specialties:
- Health Insurance
- Dental Insurance
- Life Insurance
Company Website: www.bcbsks.com
ASSUMPTION: BCBSKS is committed to fostering a culture of connection and belonging, where mutual respect is at the foundation of its workplace.
📊 Role Analysis
Career Level: Senior, with significant leadership and mentoring responsibilities
Reporting Structure: This role reports directly to the Creative Director and oversees junior and mid-level designers
Work Arrangement: Hybrid, with a minimum of 9 days on-site in Kansas or Missouri per month
Growth Opportunities:
- Potential to influence the creative direction of the organization and drive brand evolution
- Opportunities to mentor and develop junior talent, contributing to the growth of the creative team
- Potential to collaborate with cross-functional teams and stakeholders, expanding professional networks and skillsets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the organization's brand and creative output.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site requirements in Kansas or Missouri
Office Location(s): Topeka, Kansas (headquarters), with additional offices across the state
Geographic Context:
- Topeka, Kansas, is the state capital and offers a mix of urban and suburban living
- The cost of living in Topeka is relatively affordable compared to other major cities in the United States
- Topeka has a diverse economy, with significant employment in healthcare, education, and government sectors
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with occasional need to work outside normal business hours to meet project deadlines
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel to other BCBSKS offices as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the creative director and/or other senior stakeholders
- Background check and reference check
Key Assessment Areas:
- Creativity and design skills
- Leadership and mentoring abilities
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Technical proficiency in relevant design software
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or attach samples of your work
- Be prepared to discuss your design process and creative approach to problem-solving
- Research BCBSKS and be ready to discuss how your skills and experience align with the organization's mission and values
ATS Keywords: Adobe Creative Suite, motion graphics, video editing, visual storytelling, brand identity, project management, mentoring, collaboration, typography, layout expertise, digital content creation, print production, vendor management, communication, design governance
ASSUMPTION: BCBSKS uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Motion graphics/video software (After Effects, PremierePro, Final Cut)
- UX/UI tools (Figma)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with a strong preference for candidates with experience in motion graphics/video software and UX/UI tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions
- Excellence: Pursuing continuous improvement and delivering outstanding results
- Collaboration: Working together to achieve common goals and drive shared success
- Accountability: Taking ownership of our responsibilities and delivering on our commitments
- Respect: Valuing and appreciating the diverse backgrounds, experiences, and perspectives of our employees and members
Work Style:
- Creative and innovative, with a focus on driving business results through compelling visual storytelling
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnership and stakeholder management
- Adaptable and responsive, with the ability to thrive in a dynamic and evolving work environment
- Detail-oriented and committed to high creative standards, with a strong focus on quality control and brand adherence
Self-Assessment Questions:
- Do you have a strong portfolio demonstrating advanced conceptual and design thinking skills?
- Are you comfortable working in a hybrid environment and collaborating with remote team members?
- Do you have experience mentoring and developing junior talent to build a high-performing creative team?
- Are you comfortable working with senior stakeholders and influencing creative discussions to drive business results?
ASSUMPTION: Candidates should carefully consider their fit with BCBSKS' values and work style, as well as their ability to thrive in a hybrid work environment and collaborate effectively with remote team members.
⚠️ Potential Challenges
- Balancing multiple projects and stakeholders, requiring strong project management and communication skills
- Working in a highly regulated industry, with strict brand guidelines and compliance requirements
- Occasional need to work outside normal business hours to meet project deadlines, potentially impacting work-life balance
- Navigating a large organization with multiple offices and diverse teams, requiring strong collaboration and adaptability skills
ASSUMPTION: Candidates should be prepared to manage competing priorities, work within brand guidelines, and maintain a healthy work-life balance in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- This role is unique in its blend of creative leadership, mentoring, and hands-on design responsibilities
- Compared to agency roles, this position offers greater influence over the brand's visual identity and more direct impact on business results
- Compared to in-house roles at smaller organizations, this role provides more opportunities for collaboration and cross-functional partnership
- Career progression in this role may involve moving into a creative management or director-level position, with increased strategic and operational responsibilities
ASSUMPTION: This role offers a unique blend of creative leadership, mentoring, and hands-on design responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a comprehensive brand style guide and ensuring consistent application across all touchpoints
- Creating a series of animated explainer videos to educate members about new health plans or benefits
- Designing and implementing a scalable creative system for marketing campaigns, ensuring brand consistency and efficiency
- Collaborating with the marketing team to develop and execute a targeted social media campaign, driving member engagement and brand awareness
ASSUMPTION: These sample projects illustrate the breadth and depth of creative responsibilities in this role, requiring strong strategic thinking, collaboration, and technical proficiency.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's structure and how this role fits within it?
- How does the creative team collaborate with other departments, such as marketing and business stakeholders?
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does BCBSKS support the professional growth and development of its creative team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or attach samples of your work, demonstrating your design process and creative approach to problem-solving
- Be ready to discuss your design philosophy and how it aligns with BCBSKS' brand and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
