Senior Online Marketing Manager (m/w/d) - Schwerpunkt Paid Media

📌 Core Information

🔹 Job Title: Senior Online Marketing Manager (m/w/d) - Schwerpunkt Paid Media

🔹 Company: Neuffer Fenster + Türen GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of paid media campaigns with a focus on maximizing KPIs such as revenue and ROAS
• Conducting in-depth analyses to identify growth opportunities and monitor competitive activities
• Collaborating with a dynamic team in an international working environment
• Continuous learning and innovation in the field of performance marketing

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and proactive problem-solving abilities. The ideal candidate will have a strong background in performance marketing and a passion for driving growth through data-driven insights.

📋 Key Responsibilities

✅ Strategic Exzellenz: The eigenverantwortliche Konzeption, Umsetzung, Steuerung und kontinuierliche Weiterentwicklung of our Paid Media-Kampagnen with the clear Ziel, our KPIs like Umsatz and ROAS zu maximieren

✅ Datengetriebenes Wachstum: The Durchführung tiefgehender Analysen and the Transformation komplexer Daten in actionable Insights, um ungenutzte Potenziale zu identifizieren and neue Wachstumspfade zu erschließen

✅ Wettbewerbs Insights: Aktives Monitoring von Wettbewerbsaktivitäten and Markttrends (Impression Shares, Anzeigen, Landing Pages etc.) zur Identifikation von Potenzialen and Sicherung unseres Wettbewerbsvorteils

✅ Budget-Management: Die souveräne Steuerung and Optimierung of Budgets auf Basis unserer ROAS- and Margenziele

✅ Produktlaunches & Internationalisierung: Der Aufbau and die Implementierung effektiver SEA-Setups zur erfolgreichen Markteinführung neuer Produkte sowie die Skalierung unserer Aktivitäten in 7 internationalen Märkten

✅ Innovation: Die Evaluierung neuer Technologien, Tools and Plattformen im Paid Media Bereich and die Ableitung von innovativen Ansätzen zur kontinuierlichen Verbesserung unserer Performance

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and proactive problem-solving abilities. The ideal candidate will have a strong background in performance marketing and a passion for driving growth through data-driven insights.

🎯 Required Qualifications

Education: Ein abgeschlossenes Studium im Bereich Marketing, Wirtschaftswissenschaften oder eine vergleichbare Qualifikation

Experience: Mindestens 5 Jahre relevante Berufserfahrung im Performance Marketing, idealerweise in einem wachstumsstarken E-Commerce-Unternehmen oder einer führenden Digitalagentur

Required Skills:

• Fundierte Basis: Ein abgeschlossenes Studium im Bereich Marketing, Wirtschaftswissenschaften oder eine vergleichbare Qualifikation
• Umfassende Erfahrung: Mindestens 5 Jahre relevante Berufserfahrung im Performance Marketing, idealerweise in einem wachstumsstarken E-Commerce-Unternehmen oder einer führenden Digitalagentur
• SEA-Meisterschaft: Sie verfügen über sehr fundierte und praxiserprobte Kenntnisse in der strategischen Planung, der operativen Umsetzung and der Skalierung von hochkomplexen SEA-Kampagnen (Google Ads and Microsoft Ads beherrschen Sie im Schlaf)
• Analytische Stärke: Sie besitzen ein ausgeprägtes analytisches Denkvermögen, eine hohe Zahlenaffinität and die Fähigkeit, komplexe Daten zu interpretieren and daraus klare, datenbasierte Handlungsempfehlungen abzuleiten
• Proaktives Handeln: Ein hohes Maß an Eigeninitiative, eine starke Problemlösungskompetenz sowie die Fähigkeit, Projekte eigenständig and zielgerichtet voranzutreiben, zeichnen Sie aus
• Sprachkenntnisse: Verhandlungssichere Deutsch- and Englischkenntnisse (mindestens C1-Niveau) sind für die internationale Zusammenarbeit unerlässlich

Preferred Skills:

• Kanalübergreifendes Verständnis (Nice to have): Erfahrungen mit weiteren Paid Channels like Paid Social or Affiliate Marketing sind ein Plus
• Tool-Expertise: Sicherer and routinierter Umgang mit gängigen Webanalyse-Tools (z.B. Google Analytics 4, Google Tag Manager), Bid-Management-Systemen and Tracking-Lösungen ist für Sie selbstverständlich

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a focus on paid media channels. They will also possess excellent analytical skills and the ability to work independently and proactively.

💰 Compensation & Benefits

Salary Range: The salary range for this position is €70,000 - €90,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for a senior marketing role in the Stuttgart area.

Benefits:

• Short decision paths, open communication, and room for the implementation of own ideas
• Exciting areas of responsibility in an innovative and international working environment
• A modern workplace in the center of Stuttgart with optimal transport connections
• A range of team events, internal training, and further education opportunities
• Fresh fruit, smoothies, and 3x weekly sponsored lunch, including TGIF-BBQ on our 300qm terrace
• Corporate benefits: high-quality special conditions from well-known manufacturers and brands

Working Hours: Full-time position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM. Flexible working hours and remote work options may be available upon discussion.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the Stuttgart area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Neuffer Fenster + Türen GmbH is the leading e-commerce company in the window and door industry in Europe, with nine international online shops such as fensterversand and fenetre24. The company was founded in 1872 in Stuttgart and has since grown into a technology-driven company with a strong focus on innovation and international expansion.

Company Size: Medium-sized company with 51-200 employees, offering a dynamic and international working environment with short decision paths and open communication.

Founded: 1872, with a long history in the window and door industry and a strong focus on innovation and digitalization.

Company Description:

• Leading e-commerce company in the window and door industry in Europe
• Nine international online shops, including fensterversand and fenetre24
• Strong focus on innovation, digitalization, and international expansion

Company Specialties:

• Windows
• Doors
• Fenster
• Türen
• Haustüren
• Dachfenster
• Fenstermontage
• Online shop
• Internet shop
• E-commerce

Company Website: https://www.neuffer.de/stellenangebote.php

ASSUMPTION: Neuffer Fenster + Türen GmbH is a well-established company in the window and door industry, with a strong focus on e-commerce and digitalization. The company offers a dynamic and international working environment with short decision paths and open communication.

📊 Role Analysis

Career Level: Senior level position with a focus on strategic planning, execution, and continuous development of paid media campaigns. This role offers the opportunity to drive growth and innovation in a dynamic and international working environment.

Reporting Structure: The Senior Online Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including product management, sales, and customer service.

Work Arrangement: On-site position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM. Flexible working hours and remote work options may be available upon discussion.

Growth Opportunities:

• International career opportunities within the Neuffer group of companies
• Progression to a leadership role within the marketing department
• Broadening of skills and expertise through collaboration with cross-functional teams and participation in internal training and development programs

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, including international career prospects and the chance to progress to a leadership role within the marketing department.

🌍 Location & Work Environment

Office Type: Modern office space in the center of Stuttgart with optimal transport connections and a 300qm terrace for team events and relaxation.

Office Location(s): Kronprinzstrasse 8, Stuttgart, Baden-Württemberg 70173, DE

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
• The city is known for its vibrant cultural scene, including museums, galleries, and theaters
• Stuttgart offers a high quality of life, with a strong economy, excellent education opportunities, and a diverse range of leisure activities

Work Schedule: Full-time position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM. Flexible working hours and remote work options may be available upon discussion.

ASSUMPTION: The work environment at Neuffer Fenster + Türen GmbH offers a modern office space in the center of Stuttgart with optimal transport connections and a 300qm terrace for team events and relaxation. The city of Stuttgart provides a high quality of life with a strong economy, excellent education opportunities, and a diverse range of leisure activities.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and analytical skills
• Proactive problem-solving abilities
• Expertise in paid media channels, with a focus on SEA
• Strong communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your achievements in paid media campaigns and data-driven insights
• Demonstrate your passion for driving growth and innovation in the e-commerce industry

ATS Keywords: Paid Media, Performance Marketing, SEA, Google Ads, Microsoft Ads, Data Analysis, Budget Management, Strategic Planning, Innovation, E-commerce, Online Marketing, Marketing Strategy

ASSUMPTION: The application process for this role involves an initial screening, followed by a phone or video call interview with the HR department and an on-site interview with the hiring manager and relevant team members. The key assessment areas focus on strategic thinking, analytical skills, and expertise in paid media channels, with a focus on SEA.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Google Analytics 4
• Google Tag Manager
• Bid-Management-Systeme
• Tracking-Lösungen

ASSUMPTION: The tools and technologies required for this role include Google Ads, Microsoft Ads, Google Analytics 4, Google Tag Manager, bid-management systems, and tracking solutions. Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Excellence

Work Style:

• Dynamic and international working environment
• Short decision paths and open communication
• Strong focus on innovation and digitalization
• Collaborative and team-oriented approach
• High level of autonomy and responsibility

Self-Assessment Questions:

• Do you align with the company's values of innovation, customer-centricity, collaboration, continuous learning, and excellence?
• Are you comfortable working in a dynamic and international working environment with short decision paths and open communication?
• Do you thrive in a collaborative and team-oriented environment with a high level of autonomy and responsibility?

ASSUMPTION: The company values of Neuffer Fenster + Türen GmbH include innovation, customer-centricity, collaboration, continuous learning, and excellence. The ideal candidate will align with these values and be comfortable working in a dynamic and international working environment with short decision paths and open communication. They will also thrive in a collaborative and team-oriented environment with a high level of autonomy and responsibility.

⚠️ Potential Challenges

• Highly competitive market with well-established competitors
• Rapidly evolving digital landscape, requiring continuous learning and adaptation
• International working environment with diverse cultural backgrounds and time zones
• High expectations for performance and growth in a fast-paced e-commerce environment

ASSUMPTION: The potential challenges of this role include a highly competitive market, a rapidly evolving digital landscape, an international working environment with diverse cultural backgrounds and time zones, and high expectations for performance and growth in a fast-paced e-commerce environment.

📈 Similar Roles Comparison

• This role is unique in its focus on paid media channels, with a strong emphasis on SEA, and its international scope within the Neuffer group of companies
• Similar roles in the industry may have a broader focus on marketing channels or a more regional or national scope
• Career progression in this role may lead to leadership positions within the marketing department or international career opportunities within the Neuffer group of companies

ASSUMPTION: This role is unique in its focus on paid media channels, with a strong emphasis on SEA, and its international scope within the Neuffer group of companies. Similar roles in the industry may have a broader focus on marketing channels or a more regional or national scope. Career progression in this role may lead to leadership positions within the marketing department or international career opportunities within the Neuffer group of companies.

📝 Sample Projects

• Development and execution of a comprehensive paid media strategy for a new product launch, resulting in a 30% increase in sales within the first three months
• Conducting a competitive analysis of paid media activities in the window and door industry, identifying gaps and opportunities for growth and innovation
• Optimization of a high-performing Google Ads campaign, resulting in a 25% increase in ROAS and a 15% reduction in cost per acquisition

ASSUMPTION: Sample projects for this role may include the development and execution of a comprehensive paid media strategy for a new product launch, conducting a competitive analysis of paid media activities in the window and door industry, and optimizing high-performing Google Ads campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company, and how will my work contribute to its success?
• What are the biggest challenges facing the marketing department, and how can this role help to address them?
• What opportunities are there for professional development and growth within the marketing department and the Neuffer group of companies?
• How does the company support work-life balance, and what flexible working arrangements are available?

ASSUMPTION: Key questions to ask during the interview for this role may include the key priorities for the role in the first 30, 60, and 90 days, the fit of the role within the overall marketing strategy, the biggest challenges facing the marketing department, opportunities for professional development and growth, and work-life balance and flexible working arrangements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/neuffer/14580017-senior-online-marketing-manager-m-w-d-schwerpunkt-paid-media
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on paid media campaigns and data-driven insights
• Prepare examples of your achievements in paid media campaigns and data-driven insights to demonstrate your expertise and passion for driving growth and innovation in the e-commerce industry
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.