📌 Core Information
🔹 Job Title: Senior or Principal Product Manager, Growth
🔹 Company: Synthesia
🔹 Location: Europe (Hybrid - London, Copenhagen, Munich, Zurich, Amsterdam, or Remote)
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote options)
🚀 Job Overview
Key aspects of this role include:
- Driving growth through Activation and Monetization improvements
- Developing strategies to enhance leads generated for the Sales organization
- Leveraging experiment platform to run AB tests and understand customer lifecycle
- Balancing user needs with key metrics to make informed decisions
ASSUMPTION: This role requires a strong background in growth-focused Product Management, with a proven track record in self-service SaaS or PLG environments.
📋 Key Responsibilities
✅ Focus on driving consistent revenue and high-quality leads from the self-service product
✅ Improve Activation and Monetization funnels to increase growth
✅ Develop strategies to enrich leads generated for the Sales organization
✅ Collaborate cross-functionally with Engineering, Design, Sales, Customer Support, and other teams to ship impactful products
✅ Utilize data and insights to inform strategic decisions and drive growth
ASSUMPTION: This role requires a customer-obsessed mindset, strong product opinions, and the ability to think strategically about growth.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline). Advanced degrees are a plus.
Experience: 5-10 years of experience working on growth projects as a Product Manager, with a focus on self-service SaaS or PLG environments.
Required Skills:
- Proven track record in growth-focused roles
- Strong customer obsession and understanding of user behavior
- Ability to think strategically about growth and bridge business goals with technical and user considerations
- Strong UX focus and understanding of human behavior
- Proven ability to derive insights from qualitative and quantitative data
- Excellent cross-functional collaboration and communication skills
Preferred Skills:
- Experience optimizing Activation and Monetization funnels
- Familiarity with AI and video technologies
- Experience working in a hyper-growth startup environment
ASSUMPTION: Candidates with experience in self-service SaaS or PLG environments and a strong focus on customer needs will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Generous salary and equity
- Flexible, hybrid role based from one of the European offices or remote
- 25 days of annual leave + local holidays
- Regular team offsites
- Work from home budget
- Work from anywhere policy of 60 days per year
- Established company culture with regular socials
- Generous referral scheme
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on market data and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI video communications
Company Size: 201-500 employees (mid-sized, providing opportunities for growth and impact)
Founded: 2017 (relatively young, with significant growth potential)
Company Description:
- Synthesia is the #1 rated AI video communications platform
- Thousands of companies use it to create videos in 140 languages, saving up to 80% of their time and budget
- Trusted by leading brands such as Zoom, Xerox, Teleperformance, Amazon, and more
Company Specialties:
- AI-powered video generation
- Self-service SaaS platform
- Multilingual video creation
Company Website: synthesia.io
ASSUMPTION: Synthesia's focus on AI and video technologies makes it an exciting and innovative place to work, with a strong emphasis on growth and innovation.
📊 Role Analysis
Career Level: Senior or Principal level, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Head of Growth or a similar executive
Work Arrangement: Hybrid role, with flexibility for remote work (up to 60 days per year)
Growth Opportunities:
- As Synthesia continues to grow, there will be opportunities for career progression within the Growth team or other departments
- The company's rapid expansion provides ample opportunities for impact and growth
- Working closely with cross-functional teams offers the chance to learn and develop new skills
ASSUMPTION: This role offers significant growth potential, both within the Growth team and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid (with remote options)
Office Location(s): London, Copenhagen, Munich, Zurich, Amsterdam
Geographic Context:
- Europe offers a diverse range of cultures, languages, and time zones, allowing for a broad customer base and global impact
- Synthesia's offices are located in major cities with vibrant tech scenes and strong talent pools
- Remote work options provide flexibility and the opportunity to work from various locations
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to work from various locations and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Take-home assignment or case study
- Final interview with the Head of Growth or other stakeholders
Key Assessment Areas:
- Growth strategy and vision
- Data analysis and problem-solving skills
- Cross-functional collaboration and communication
- Customer obsession and user-centric mindset
Application Tips:
- Highlight your experience in growth-focused roles and your ability to drive results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
ATS Keywords: Product Management, Growth Strategy, Customer Obsession, UX Focus, Data Analysis, Cross-Functional Collaboration, Activation Optimization, Monetization Optimization
ASSUMPTION: Synthesia's hiring process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on growth and customer focus.
🛠️ Tools & Technologies
- Experiment platform for AB testing
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Jira, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and department, but Synthesia emphasizes data-driven decision-making and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and data-driven
- Collaborative and cross-functional
- Results-oriented and accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How have you driven growth in previous roles, and what were the outcomes?
- Can you describe a time when you used data to inform a strategic decision, and what was the result?
- How do you approach collaboration and cross-functional work, and can you provide an example of a successful project that involved multiple teams?
ASSUMPTION: Synthesia's culture values innovation, data-driven decision-making, and cross-functional collaboration, with a strong focus on customer-centricity and results.
⚠️ Potential Challenges
- Managing competing priorities between user needs and key metrics
- Balancing short-term growth initiatives with long-term strategic goals
- Adapting to a fast-paced, hyper-growth environment
- Working across multiple time zones and cultures in a remote or hybrid setting
ASSUMPTION: These challenges are inherent in a fast-growing, global company and can be overcome with strong strategic thinking, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other Product Manager roles, this position has a stronger focus on growth and customer acquisition
- In the AI and video technologies industry, this role offers unique opportunities to work with cutting-edge technology and drive significant growth
- Career progression in this role may lead to leadership positions within the Growth team or other departments, as Synthesia continues to expand
ASSUMPTION: This role offers unique opportunities for growth and impact in the AI and video technologies industry, with a strong focus on customer acquisition and strategic decision-making.
📝 Sample Projects
- Developing and executing a growth strategy to increase user activation by 20% within the next quarter
- Optimizing the monetization funnel to improve conversion rates and increase revenue by 15% within the next six months
- Collaborating with the Sales team to enhance the quality and quantity of leads generated by the self-service product
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, with a strong focus on driving growth and improving key metrics.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for Synthesia, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the Growth department, and how does this role collaborate with other teams?
- How does Synthesia support the professional development and growth of its employees, particularly in this role?
- What are the most significant challenges facing the Growth team, and how can this role help address them?
- How does Synthesia approach work-life balance, particularly in a hybrid or remote work environment?
ASSUMPTION: These questions are designed to assess the strategic focus, team dynamics, and growth opportunities within the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in growth-focused roles
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research Synthesia's products, customers, and industry to demonstrate your understanding of the company and its mission
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
