- Job Title: Senior or Senior Manager, Business Analyst (Growth Marketing)
- Company: Coupang
- Location: Seoul, South Korea
- Job Type: On-site, Full-time
- Category: Business & Analytics
- Date Posted: May 27, 2025
- Experience Level: 2-5 years
🚀 Job Overview
As our Senior Business Analyst for Unpaid Marketing and CRM, you will be responsible for connecting Coupang promotions with the right person at the right time, enhancing our consumer experience. Your key aspects will include:
- Identifying target customers for every promotion in a timely manner.
- Supporting the development of predictive models.
- Providing insights into consumer behavior to support communication and marketing technology investment decisions.
- Collaborating with marketing technology teams to provide detailed requirements and designs.
ASSUMPTION: This role requires a strong analytical mindset, with the ability to turn data into actionable insights. A keen interest in consumer behavior and marketing best practices is a plus.
📋 Key Responsibilities
- ✅ Identify target customers for every promotion using data-driven approaches.
- ✅ Support the development of predictive models to enhance targeting accuracy.
- ✅ Analyze consumer behavior data to provide insights and support marketing technology investment decisions.
- ✅ Collaborate with marketing technology teams to define requirements and designs for new features and improvements.
- ✅ Continuously monitor and optimize promotional campaigns to maximize ROI.
ASSUMPTION: This role involves a high degree of data analysis and interpretation, requiring strong analytical skills and a deep understanding of consumer behavior.
🎯 Required Qualifications
Education:
- Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline).
Experience:
- At least 3 years of experience in analytics in a commercial environment.
- Proven ability to turn data into insights and actionable recommendations.
Required Skills:
- Expertise with SQL: Proficiency in SQL, SQL tuning, and relational database systems is essential.
- Business Intelligence Reporting Tools: Experience using tools such as Tableau, Data Cubes, or Power BI.
- Statistics & Machine Learning: Knowledge of statistics, experimental design, and/or machine learning and their application to marketing problems.
Preferred Skills:
- Programming Languages: Experience using a programming language (R, SAS, Python, Java, etc.) for automation, job scheduling, and statistical analysis.
- Data Products & Algorithms: Experience developing data products and algorithms embedded in larger systems.
ASSUMPTION: While not strictly required, experience with programming languages and data product development can significantly enhance your ability to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Business Analyst role in Seoul, the estimated salary range is ₩60,000,000 - ₩80,000,000 per year.
Benefits:
- Competitive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and paid time off policies.
- Opportunities for professional development and growth.
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Coupang is a leading e-commerce platform in South Korea, offering a wide range of products and services, including Rocket WOW (fast shipping), Rocket Fresh (groceries), and Coupang Eats (food delivery).
- Company Size: With over 10,000 employees, Coupang offers a large, dynamic work environment with ample opportunities for growth and collaboration.
- Founded: Coupang was founded in 2010 and has since grown to become a publicly-traded company listed on the New York Stock Exchange (NYSE: CPNG).
- Company Description: Coupang exists to wow its customers by making shopping, eating, and living easier than ever. With a startup culture and the resources of a large global public company, Coupang fosters an entrepreneurial spirit and encourages innovation.
- Company Specialties: Coupang specializes in e-commerce, logistics, and customer experience, with a focus on leveraging technology to enhance the shopping journey.
📊 Role Analysis
- Career Level: This role is suitable for experienced professionals seeking to advance their careers in business analysis and marketing.
- Reporting Structure: The Senior Business Analyst will report directly to the Manager of Business Analytics for Growth Marketing.
- Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work.
- Growth Opportunities: Coupang offers numerous opportunities for professional development and career advancement, including internal promotions and transfers to other teams or departments.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic, fast-paced environment.
🌍 Location & Work Environment
- Office Type: Coupang's headquarters in Seoul feature modern, collaborative workspaces designed to foster innovation and creativity.
- Office Location(s): Coupang's main office is located in Seoul, with additional offices in major cities worldwide, including Seattle, Mountain View, Shanghai, Beijing, and Bengaluru.
- Geographic Context: Seoul is a bustling metropolis with a vibrant culture, rich history, and numerous attractions, including historic sites, museums, and bustling night markets.
- Work Schedule: The standard workweek is Monday-Friday, with core hours from 9:00 AM to 6:00 PM. Occasional flexibility may be available for remote work.
ASSUMPTION: Coupang's work environment is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of an initial phone screen, followed by multiple on-site interviews with team members and stakeholders.
- Key Assessment Areas: Candidates will be evaluated on their analytical skills, problem-solving abilities, and cultural fit with Coupang's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Be prepared to discuss your approach to data analysis and problem-solving.
- Familiarize yourself with Coupang's mission and values, and be ready to explain how your background and skills align with the company's goals.
ATS Keywords: Analytics, SQL, Relational Database Systems, Business Intelligence Reporting Tools, Statistics, Experimental Design, Machine Learning, Consumer Behavior, Programming Languages, Automation, Job Scheduling, Statistical Analysis, Data Products, Algorithms, Data Management, Communication Skills
ASSUMPTION: Coupang's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- SQL (expertise required)
- Business Intelligence Reporting Tools (e.g., Tableau, Data Cubes, Power BI)
- Programming Languages (e.g., R, SAS, Python, Java)
- Data Management Tools (e.g., Hadoop, Spark, AWS)
- Collaboration Tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may evolve over time as Coupang continues to innovate and adapt to changing market conditions.
👔 Cultural Fit Considerations
- Company Values: Coupang's core values include customer obsession, boldness, and collaboration. Candidates should be prepared to demonstrate how they embody these values in their work.
- Work Style: Coupang's work environment is fast-paced, collaborative, and innovative. Candidates should be comfortable working in a dynamic, team-oriented setting and be able to thrive in a constantly evolving environment.
- Self-Assessment Questions:
- How do you embody Coupang's core values in your work?
- How do you approach collaboration and teamwork in a fast-paced environment?
- How do you stay up-to-date with industry trends and best practices in business analysis and marketing?
ASSUMPTION: Candidates who can demonstrate a strong fit with Coupang's values and work style will be well-positioned to succeed in this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and deadlines.
- The competitive nature of the e-commerce industry may present challenges in maintaining market share and driving growth.
- The role may require candidates to work with large, complex datasets, which can be technically challenging and time-consuming.
📈 Similar Roles Comparison
- Role Differentiation: Unlike traditional business analyst roles, this position focuses specifically on growth marketing and requires a deep understanding of consumer behavior and marketing best practices.
- Industry-Specific Context: Coupang's unique business model and competitive landscape present both opportunities and challenges for business analysts.
- Career Path Comparison: This role offers a clear path for career advancement, with opportunities for internal promotion and transfer to other teams or departments.
ASSUMPTION: Candidates should be prepared to discuss how their background and skills differentiate them from other applicants and how they can contribute to Coupang's continued success.
📝 Sample Projects
- Developing predictive models to enhance targeting accuracy for promotional campaigns.
- Analyzing consumer behavior data to identify trends and opportunities for growth.
- Collaborating with marketing technology teams to define requirements and designs for new features and improvements.
ASSUMPTION: The specific projects and initiatives undertaken by the Senior Business Analyst will evolve over time as Coupang continues to grow and adapt to changing market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Coupang support the professional development and growth of its employees?
- What are the most significant challenges facing the growth marketing team, and how can this role contribute to addressing them?
- How does Coupang approach data privacy and security, and what role does this play in the business analyst's work?
- What are the key performance indicators (KPIs) used to measure the success of promotional campaigns, and how does this role contribute to optimizing them?
ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of Coupang's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://boards.greenhouse.io/coupanginternal/jobs/6920264?gh_jid=6920264).
- Customize your resume and cover letter to highlight your relevant experience and skills.
- Prepare for the interview process by familiarizing yourself with Coupang's mission, values, and business model.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
