📌 Core Information
🔹 Job Title: Senior Outbound Marketing Manager - CoStar Real Estate Manager
🔹 Company: CoStar Group
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing and managing outbound marketing campaigns to generate leads and increase conversions
- Collaborating with BDRs, sales representatives, and content teams to ensure cohesive marketing efforts
- Leveraging data and analytics to optimize marketing strategies and improve performance
- Managing email nurture programs, newsletters, and customer communications
- Driving brand awareness and thought leadership through targeted content
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in outbound marketing, segmentation, and conversion rate optimization. Familiarity with enterprise-level marketing and account-based marketing strategies is beneficial.
📋 Key Responsibilities
✅ Strategize, write, and manage email nurture programs to engage prospects and customers
✅ Coordinate outbound activities with BDRs and sales representatives to ensure effective lead handling
✅ Write and manage newsletters and customer communications to keep stakeholders informed and engaged
✅ Collaborate with inbound teams to ensure cohesive marketing messaging across channels
✅ Increase email traffic to the website and improve MQL to SQL conversions through targeted campaigns
✅ Strategize and manage direct mail campaigns to reach decision-makers and drive engagement
✅ Develop and manage an indirect/partner email program to expand reach and generate new leads
✅ Manage internal communications to keep employees informed and aligned with marketing goals
✅ Perform other tasks to improve conversion, retention, and expansion, as needed
ASSUMPTION: This role requires strong communication skills, both written and verbal, to create compelling content and effectively collaborate with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree required, preferably in Marketing, Communications, or a related field
Experience: 5+ years in SaaS marketing, with a focus on outbound marketing
Required Skills:
- Proven experience in email marketing, list management, and analysis
- Familiarity with Salesforce and Hubspot platforms
- Strong segmentation and conversion rate optimization skills
- Ability to write clear, concise, and persuasive copy
- Proven track record of commitment to prior employers
Preferred Skills:
- Experience marketing to enterprise customers
- Salesforce Email Marketing Specialist certification
- Ownership mentality and POV on account-based marketing
ASSUMPTION: Candidates with experience in real estate or related industries may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in Atlanta)
Benefits:
- Comprehensive healthcare coverage (Medical, Vision, Dental, Prescription Drug)
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Atlanta. Actual compensation may vary based on experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CoStar Group operates in the real estate industry, focusing on commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. The real estate market is dynamic and competitive, with a strong emphasis on data-driven decision-making and innovative technology.
Company Size: CoStar Group is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration. As a large organization, CoStar Group offers a structured environment with established processes and a clear hierarchy.
Founded: CoStar Group was founded in 1986 and has since grown to become a global leader in its industry, with a strong reputation for innovation and customer focus.
Company Description:
- CoStar Group is dedicated to digitizing the world’s real estate, empowering people to discover properties, insights, and connections that improve their businesses and lives.
- The company’s major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket, each catering to different segments of the real estate market.
- CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research and analytics
- Marketing and product development
- Commercial real estate and sales
- Real estate technology
Company Website: CoStarGroup.com
ASSUMPTION: CoStar Group’s extensive experience and global presence provide a stable and supportive work environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have a proven track record of success in outbound marketing and be ready to take on increased responsibility and leadership.
Reporting Structure: The Senior Outbound Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the organization’s structure. This role may also oversee junior marketing team members or coordinate with other marketing specialists.
Work Arrangement: This role is on-site, with the primary work location in Atlanta, Georgia. However, some flexibility may be available for remote work, depending on the company’s policies and the candidate’s needs.
Growth Opportunities:
- As a large company with multiple brands and a global presence, CoStar Group offers opportunities for career progression within the marketing department or across other functions within the organization.
- This role provides an excellent platform for honing outbound marketing skills and gaining experience in enterprise-level marketing strategies.
- With a strong focus on data-driven decision-making and innovation, CoStar Group encourages employees to develop new skills and take on new challenges.
ASSUMPTION: The Senior Outbound Marketing Manager role is well-suited to a marketing professional with a strong background in outbound marketing, a strategic mindset, and a commitment to continuous learning and improvement.
🌍 Location & Work Environment
Office Type: CoStar Group’s Atlanta office is a modern, professional environment with on-site amenities such as a fitness center and complimentary snacks and beverages.
Office Location(s): 3438 Peachtree Rd NE, Suite 1500, Atlanta, Georgia 30326, US
Geographic Context:
- Atlanta is the capital and most populous city of the state of Georgia, with a diverse economy and a thriving job market.
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues, as well as a rich history and historic districts.
- Atlanta is also a major hub for transportation, with Hartsfield-Jackson Atlanta International Airport serving as the world’s busiest airport.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed to accommodate team meetings, deadlines, or other requirements.
ASSUMPTION: Atlanta offers a dynamic and engaging work environment, with a diverse range of cultural, recreational, and professional opportunities for employees to enjoy outside of the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screen with the hiring manager or a member of the HR team
- In-person or virtual interview with the hiring manager and other relevant stakeholders
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Email marketing and segmentation skills
- Copywriting and content creation
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your outbound marketing experience and relevant skills for this role.
- Provide specific examples of your achievements in email marketing, lead generation, and conversion rate optimization.
- Demonstrate your understanding of the real estate industry and CoStar Group’s business by researching the company and its competitors.
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company.
ATS Keywords: Outbound Marketing, Email Marketing, Lead Generation, Conversion Rate Optimization, Marketing Strategy, Enterprise Marketing, Account-Based Marketing, Salesforce, Hubspot, Real Estate, CoStar Group
ASSUMPTION: CoStar Group’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Salesforce
- Hubspot
- Marketo (or similar email marketing platform)
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to CoStar Group’s marketing operations and workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative and data-driven
- Collaborative and inclusive
- Accountable and results-oriented
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and goal-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach segmentation and personalization in email marketing campaigns?
- Can you describe a time when you had to adapt your marketing strategy to changing market conditions or customer preferences?
- How do you balance the need for data-driven decision-making with the need for creativity and innovation in your marketing efforts?
ASSUMPTION: CoStar Group values employees who are customer-focused, innovative, collaborative, and accountable, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a high volume of outbound marketing campaigns and ensuring consistent quality and performance
- Balancing the need for short-term results with long-term strategic planning and execution
- Collaborating effectively with cross-functional teams, including BDRs, sales representatives, and content creators
- Adapting to changes in the real estate market and CoStar Group’s business priorities
- Managing a remote or hybrid team, depending on the organization’s policies and the candidate’s needs
ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to ensure success in the Senior Outbound Marketing Manager position.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Senior Outbound Marketing Manager position at CoStar Group places a greater emphasis on email marketing, lead generation, and conversion rate optimization.
- In the real estate industry, CoStar Group is known for its innovative use of data and analytics to drive marketing strategy and improve performance.
- Career progression in this role may lead to opportunities in marketing management, marketing strategy, or other related fields within the organization.
ASSUMPTION: Understanding the unique aspects of this role and the industry context is essential for candidates to make informed decisions about their career prospects and expectations.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for a new product launch in the commercial real estate market
- Collaborating with the content team to create thought leadership pieces that showcase CoStar Real Estate Manager’s expertise and drive brand awareness
- Analyzing email campaign performance data to optimize segmentation, personalization, and conversion rates
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Outbound Marketing Manager may undertake to drive results and contribute to the organization’s success.
❓ Key Questions to Ask During Interview
- How does CoStar Group measure the success of outbound marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the team structure and dynamics for the marketing department, and how this role fits within the organization?
- What are the most significant challenges facing the real estate industry, and how does CoStar Group plan to address them through marketing initiatives?
- How does CoStar Group support the professional development and growth of its marketing team members?
- What is the company’s approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your outbound marketing experience and relevant skills for this role.
- Prepare for the interview by researching CoStar Group, its business, and the real estate industry.
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company.
- Follow up with the hiring manager or HR representative within one week of the interview to express your appreciation and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
