Senior Paid Acquisition Strategist

📌 Core Information

🔹 Job Title: Senior Paid Acquisition Strategist

🔹 Company: Hurrdat

🔹 Location: Omaha, Nebraska, United States

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Advertising Services

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid schedule (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Leading multi-channel paid media campaigns across search, social, programmatic display, video, OOH, and network platforms
• Collaborating with creative, content, and marketing teams to ensure campaign assets align with media strategy and target audience needs
• Monitoring and analyzing campaign performance to provide detailed reporting, insights, and strategic recommendations for optimization
• Managing media budgets effectively to ensure maximum ROI while maintaining fiscal discipline across all initiatives

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive brand growth and measurable results.

📋 Key Responsibilities

✅ Develop, manage, and optimize multi-channel paid media campaigns across various platforms

✅ Oversee media planning and buying to ensure alignment with strategic goals, budget parameters, and performance targets

✅ Collaborate with creative, content, and marketing teams to ensure campaign assets align with media strategy and target audience needs

✅ Monitor and analyze campaign performance, providing detailed reporting, insights, and strategic recommendations for optimization

✅ Manage media budgets effectively, ensuring maximum ROI while maintaining fiscal discipline across all initiatives

✅ Ensure accurate implementation of conversion tracking, attribution models, and key performance indicators (KPIs) across all platforms

✅ Stay current with emerging advertising trends, platform updates, and industry innovations to inform and enhance media strategies

✅ Support broader marketing and business initiatives by integrating paid media insights with organic search and website performance analysis

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Advertising, Communications, or a related field

Experience: 2-4 years of progressive experience in media buying and performance marketing, with a proven track record across both digital and traditional channels

Required Skills:

• Expertise in major digital advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn, and programmatic systems
• Strong analytical capabilities with a deep understanding of media metrics, data interpretation, and reporting best practices
• Exceptional organizational skills and the ability to manage multiple campaigns simultaneously under tight deadlines
• Excellent communication and collaboration skills, with experience working cross-functionally across creative and marketing teams

Preferred Skills:

• Google Ads and Meta Blueprint certifications
• Prior experience with OOH advertising and network media buying

ASSUMPTION: While not explicitly stated, experience with out-of-home (OOH) advertising and network media buys is highly desirable and likely expected for this role.

💰 Compensation & Benefits

Salary Range: $55,000.00 - $60,000.00 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Parental Leave
• Employee Discounts
• 401(k) Retirement Plan
• Responsible Time Off Policy
• Flexible Schedule (hybrid schedule/half day on Fridays)

Working Hours: Full-time, Monday-Thursday 8am-5pm (with Tuesday as a remote workday), Friday 8am-12pm (remote)

ASSUMPTION: The salary range provided is based on the company's stated range and is in line with industry standards for a Senior Paid Acquisition Strategist role with 2-4 years of experience in the Omaha, Nebraska area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2010

Company Description:

• Hurrdat is a one-of-a-kind media, marketing, and entertainment company headquartered in Omaha, NE.
• The company was founded in 2010 as a small team of two, offering social media services to brands and athletes.
• Over the years, Hurrdat has grown through mergers and acquisitions, expanding its team to over 150 people and serving over 200 clients in 8 countries and 43 states.

Company Specialties:

• Social Media Marketing
• Marketing Agency
• Digital Marketing
• Marketing Strategy
• Mobile Web Design
• Marketing Campaigns
• Branding and Design
• Event Marketing
• Sports Marketing
• Search Engine Optimization
• Search Engine Marketing
• UX Optimization
• Film & Video Production
• Advertising
• Content Strategy
• Live Event Production
• Live Event Promotion
• Influencer Engagement
• SEO
• Local Search Engine Optimization
• Podcast Production
• Podcast Advertising
• Radio Production
• Radio Advertising
• Paid Digital Advertising and Acquisition
• Website Design
• Web Development
• Software Engineering
• Mobile App Development
• Web3 and NFT Development and Sales

Company Website: https://hurrdatmarketing.com/

ASSUMPTION: Hurrdat's diverse range of specialties and services reflect its unique position in the market and its ability to offer comprehensive marketing solutions to its clients.

📊 Role Analysis

Career Level: Mid-level to senior, with room for growth and development

Reporting Structure: Reports directly to the Paid Acquisition Manager

Work Arrangement: Hybrid schedule with 3 days in the office and 2 days remote (including a half-day on Friday)

Growth Opportunities:

• Potential advancement to a management or leadership role within the paid acquisition team
• Broadening of responsibilities to include strategic planning and team management
• Opportunities to work on diverse campaigns across various industries and platforms

ASSUMPTION: This role offers opportunities for professional growth and development, both in terms of skill acquisition and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office, 2 days remote)

Office Location(s): 11218 John Galt Blvd, 300, Omaha, Nebraska 68137, US

Geographic Context:

• Omaha, Nebraska is the largest city in the state, with a population of approximately 465,000 people
• The city offers a relatively low cost of living compared to other major metropolitan areas in the United States
• Omaha has a diverse economy, with significant industries including finance, healthcare, and information technology

Work Schedule: Full-time, Monday-Thursday 8am-5pm (with Tuesday as a remote workday), Friday 8am-12pm (remote)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the team
• Final interview with the department head or director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical capabilities and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and its unique offerings in your application materials
• Prepare examples of your past campaign successes and challenges to discuss during the interview

ATS Keywords: Paid Media, Campaign Management, Media Buying, Digital Advertising, OOH Advertising, Data Analysis, Budget Management, Google Ads, Meta Ads Manager, LinkedIn, Programmatic Systems, Communication, Collaboration, Creative Strategy, Performance Marketing, Reporting

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should take care to tailor their materials and prepare thoroughly for interviews to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• LinkedIn
• Programmatic systems (e.g., The Trade Desk, Google Display & Video 360)
• Data visualization and analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and success
• Collaboration: Working together to achieve common goals and exceed client expectations
• Integrity: Acting with honesty, transparency, and accountability in all aspects of our work

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Team-oriented, with a strong emphasis on collaboration and communication
• Data-driven, with a commitment to using insights and analytics to inform decision-making

Self-Assessment Questions:

• How have you demonstrated innovation in your past roles, and how might you apply this to Hurrdat's unique offerings?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you approach data analysis and interpretation to inform strategic decision-making in your current role?

ASSUMPTION: Hurrdat's values and work style reflect its unique position in the market and its commitment to driving results for its clients through innovative, collaborative, and data-driven approaches.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously under tight deadlines may require strong self-management and time management skills
• Keeping up with emerging advertising trends and platform updates may necessitate continuous learning and adaptation
• The hybrid work arrangement may present challenges in maintaining work-life balance and fostering team cohesion
• Working in a fast-paced, dynamic environment may require a high degree of flexibility and adaptability

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will possess the skills and qualities necessary to navigate them effectively.

📈 Similar Roles Comparison

• Compared to other Senior Paid Acquisition Strategist roles, this position offers a unique opportunity to work across a diverse range of industries and platforms, providing a broader scope of experience and growth potential
• Hurrdat's comprehensive suite of services sets it apart from other marketing agencies, offering candidates the chance to work on integrated campaigns that span multiple channels and disciplines
• Career progression in this role may follow a path towards management or leadership within the paid acquisition team, with opportunities to expand into strategic planning and team management

ASSUMPTION: This role offers a unique blend of experience, growth potential, and career progression opportunities that set it apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel paid media campaign for a new product launch, targeting key demographics and driving brand awareness and conversions
• Optimizing a large-scale OOH advertising campaign to maximize ROI and minimize waste, using data-driven insights and strategic media planning
• Collaborating with creative and content teams to develop and implement a comprehensive rebranding campaign, including paid media strategy, creative assets, and channel targeting

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to a Senior Paid Acquisition Strategist at Hurrdat, reflecting the company's unique offerings and comprehensive suite of services.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the paid acquisition department, and how this role fits into the broader organization?
• How does Hurrdat support the professional development and growth of its employees, particularly in this role?
• Can you provide an example of a successful campaign that the team has executed, and what factors contributed to its success?
• How does Hurrdat approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are these tracked and reported?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Hurrdat's unique offerings and your fit for the position
• Prepare examples of your past campaign successes and challenges to discuss during the interview, demonstrating your strategic thinking, analytical capabilities, and communication skills
• Research the company and its industry to show your understanding of the market and your commitment to driving results for its clients
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.