Senior Paid Media Buyer

📌 Core Information 🔹 Job Title: Senior Paid Media Buyer 🔹 Company: Clearlink Technologies, LLC 🔹 Location: Remote 🔹 Job Type: Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: July 15, 2025 🚀 Job Overview Key aspects of this role include: - Managing a $12M+ annual paid media budget, driving profitable customer acquisition across multiple channels. - Developing and executing strategies to scale performance while maintaining efficiency across paid channels. - Designing and running A/B and multivariate tests across ad copy, creative, and landing pages to validate hypotheses and improve yield, conversion rate, and user quality. - Evaluating performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities. - Collaborating with affiliate and editorial teams to align paid campaigns with monetized content, ensuring optimal client and user outcomes. ASSUMPTION: This role requires a strong analytical mindset, a test-and-learn approach, and a proven track record of delivering measurable growth through paid media. 📋 Key Responsibilities ✅ Own and manage a $12M+ annual paid media budget, driving profitable customer acquisition across multiple channels. ✅ Develop and execute strategies to scale performance while maintaining efficiency across paid channels. ✅ Design and run A/B and multivariate tests across ad copy, creative, and landing pages to validate hypotheses and improve yield, conversion rate, and user quality. ✅ Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities. ✅ Collaborate with affiliate and editorial teams to align paid campaigns with monetized content, ensuring optimal client and user outcomes. ✅ Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders. ASSUMPTION: The ideal candidate brings a sharp analytical mindset, a test-and-learn approach, and a proven track record of delivering measurable growth through paid media. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - 5-8+ years of experience in performance-focused digital media buying. - Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably. - Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies. - Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements. - Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value. - Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms. Required Skills: - Paid Media Buying - Performance Marketing - Affiliate Marketing - Data Analysis - A/B Testing - Landing Page Optimization - Lead Generation - Revenue Per Click - User Experience - Conversion Rate Optimization - Communication Skills - Collaboration - Proactive Mindset - Analytical Mindset - Creative Strategy - Budget Management Preferred Skills: - Experience working within content or publisher environments. ASSUMPTION: Candidates should have a strong foundation in performance and affiliate marketing, with a proven track record of driving strategic experimentation across creative, copy, and landing pages to improve down-funnel performance. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Paid Media Buyer role with 5-10 years of experience and a remote-friendly company) Benefits: - Healthcare: Competitive health coverage with employer-paid counseling services. - Invest in the Future: 401(k) matching after just two months of employment, with employer matching starting at ~3%. - Lifestyle Spending Stipends: Employer-paid spending account for physical, financial, and emotional wellbeing expenses. - Flexible Time Off: Competitive time-off balances that accrue weekly, just like your paycheck. - Parental Leave: 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment. - Generous Paid Holidays: Additional flex holidays in addition to company paid holidays. - Remote Work Options: Skip the daily commute, and embrace the flexibility of working from home. - World Class Facility: Onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and more. - Comprehensive Life Insurance: Employer-paid life insurance (including coverage for dependents and spouses) to ensure peace of mind. Working Hours: Full-time, 40 hours per week. ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Paid Media Buyer role with 5-10 years of experience and a remote-friendly company. The benefits listed are based on the information provided in the job description. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 501-1,000 employees Founded: 2001 Company Description: Clearlink is an award-winning digital marketing, sales conversion, and technology company headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive, engaging experiences throughout the customer journey to connect consumers with its brand partners. Clearlink’s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility. Company Specialties: - Customer Acquisition Marketing - Search Engine Marketing - Content Development & Distribution - Search Engine Optimization (SEO) - Inbound Sales - Web Design - Technology - E-commerce Company Website: http://www.clearlink.com ASSUMPTION: Clearlink is a well-established company with a strong focus on employee growth and development, offering a comprehensive benefits package and a remote-friendly work environment. 📊 Role Analysis Career Level: Senior-level role with significant responsibility and autonomy. Reporting Structure: This role reports directly to the Hiring Manager, with potential cross-functional collaboration with affiliate and editorial teams. Work Arrangement: Remote-friendly, with a flexible work schedule that allows for a healthy work-life balance. Growth Opportunities: - Potential to advance to a Director or Manager role as the team and budget grow. - Opportunities to expand skills in data analysis, team leadership, and strategic planning. - Exposure to a wide range of marketing channels and platforms. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both hard and soft skills in a dynamic and supportive work environment. 🌍 Location & Work Environment Office Type: Remote-friendly, with occasional in-person meetings and team-building events. Office Location(s): 42 Future Way, Draper, UT 84020, US Geographic Context: - Draper, UT, is a suburb of Salt Lake City, offering a mix of urban and outdoor recreational opportunities. - The area has a relatively low cost of living compared to other major metropolitan areas in the United States. - Utah is known for its excellent skiing, hiking, and outdoor recreation opportunities. Work Schedule: Flexible, with a focus on results and productivity over strict hours. ASSUMPTION: The remote-friendly work environment and flexible schedule allow for a healthy work-life balance, with opportunities for outdoor recreation and exploration in the surrounding area. 💼 Interview & Application Insights Typical Process: 1. Once your application is submitted, Clearlink will review it and be in touch. 2. A 30-min phone call with the Recruiting Team. 3. A 30-min - 1 hour interview with the Hiring Manager. 4. A 30-min - 1 hour interview with a Clearlink Panel. Key Assessment Areas: - Analytical skills and problem-solving abilities. - Strategic thinking and creative approach to media buying. - Communication and collaboration skills. - Cultural fit and alignment with Clearlink's values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit. 3. Familiarize yourself with Clearlink's company culture, values, and mission to demonstrate your enthusiasm and alignment. ATS Keywords: Paid Media Buying, Performance Marketing, Affiliate Marketing, Data Analysis, A/B Testing, Landing Page Optimization, Lead Generation, Revenue Per Click, User Experience, Conversion Rate Optimization, Communication Skills, Collaboration, Proactive Mindset, Analytical Mindset, Creative Strategy, Budget Management ASSUMPTION: Clearlink's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving abilities, strategic thinking, and communication skills. 🛠️ Tools & Technologies - Google Ads - Facebook Ads - Microsoft Excel - Google Sheets - GA4 - Looker - Various marketing platforms (e.g., Adobe, Hootsuite, etc.) ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the campaigns being managed. 👔 Cultural Fit Considerations Company Values: - Create Community - Learn & Grow - Embrace Opportunity - Act Like An Owner - Respect Every Person Work Style: - Collaborative and supportive team environment. - Focus on results and continuous improvement. - Encourages innovation, creativity, and strategic thinking. Self-Assessment Questions: 1. How do you approach learning and growing in a new role or with new tools and platforms? 2. Can you provide an example of a time when you identified and capitalized on an opportunity to improve performance or drive growth? 3. How do you balance maintaining efficiency while scaling campaigns and managing a large budget? 4. How do you ensure that your creative and copy testing aligns with the overall marketing strategy and user experience? ASSUMPTION: Clearlink values candidates who are proactive, innovative, and committed to continuous learning and improvement, with a strong focus on results and a collaborative work style. ⚠️ Potential Challenges 1. Managing a large budget and multiple channels simultaneously may require strong organizational skills and time management. 2. The remote work environment may present challenges in maintaining communication and collaboration with team members and stakeholders. 3. The fast-paced nature of the role may require quick decision-making and adaptability to changing market conditions. 4. The need to balance short-term performance goals with long-term strategic planning may present unique challenges. ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a proactive approach to problem-solving and strategic planning. 📈 Similar Roles Comparison 1. This role differs from other Senior Paid Media Buyer positions in its focus on affiliate marketing and revenue-per-click monetization strategies, as well as its emphasis on down-funnel quality metrics and user experience optimization. 2. The role requires a strong understanding of content marketing and the ability to collaborate with editorial teams to align paid campaigns with monetized content. 3. Compared to other senior-level marketing roles, this position offers significant budget responsibility and the opportunity to drive strategic experimentation across creative, copy, and landing pages. ASSUMPTION: This role offers a unique blend of affiliate marketing, content strategy, and performance optimization, with significant budget responsibility and the opportunity to drive strategic experimentation. 📝 Sample Projects 1. Developing and executing a multivariate test to optimize landing page conversion rates for a high-traffic affiliate campaign. 2. Collaborating with the editorial team to create targeted ad content that resonates with specific user segments and improves click-through rates. 3. Analyzing user behavior data to identify trends and opportunities for improving user experience and reducing churn. ASSUMPTION: These sample projects demonstrate the role's focus on strategic experimentation, collaboration, and data-driven decision-making, with a strong emphasis on improving user experience and driving growth. ❓ Key Questions to Ask During Interview 1. How does the team approach A/B testing and multivariate testing to optimize performance and user experience? 2. Can you describe the team's process for collaborating with affiliate and editorial teams to align paid campaigns with monetized content? 3. How does the company support the professional development and growth of its employees? 4. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported? 5. How does the company approach work-life balance, and what resources are available to support employees' wellbeing? ASSUMPTION: These interview questions are designed to assess the company's approach to performance optimization, collaboration, professional development, and work-life balance, with a focus on the specific needs and goals of the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://job-boards.greenhouse.io/clearlinktechnologiesllc/jobs/4584590006 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit. 4. Familiarize yourself with Clearlink's company culture, values, and mission to demonstrate your enthusiasm and alignment. 5. Follow up with the hiring manager or recruiter after your interview to express your interest in the role and address any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.