📌 Core Information
🔹 Job Title: Senior Paid Media Campaign Specialist
🔹 Company: AAA Life Insurance Company
🔹 Location: Livonia, MI & Boston, MA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-7+ years
🔹 Remote Status: On-site (Hybrid for Boston office)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading paid media strategies to meet aggressive sales and conversion targets
- Analyzing campaign performance and optimizing based on KPIs and benchmarks
- Managing large-scale media investments and ensuring spend alignment with ROI goals
- Guiding creative development and managing vendor relationships
- Mentoring junior team members and contributing to departmental process improvements
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in managing large-scale, performance-driven campaigns.
📋 Key Responsibilities
✅ Own strategy and execution for paid media campaigns to meet sales and conversion targets
✅ Provide advanced performance analysis and optimization recommendations based on KPIs and benchmarks
✅ Lead strategic media planning discussions and present insights to internal stakeholders and leadership
✅ Establish best practices for campaign setup, tracking, and reporting across all digital media channels
✅ Oversee monthly budgets, manage large-scale media investments, and ensure spend alignment with ROI goals
✅ Guide creative development by providing performance-informed briefs for copy, design, and video assets
✅ Manage vendor relationships, ensuring accountability, innovation, and alignment with strategic objectives
✅ Evaluate and recommend new advertising technologies, partners, and trends for testing and adoption
✅ Lead the end-to-end process for contract management, compliance, and risk mitigation with new media vendors
✅ Create executive-level dashboards and performance presentations for internal and external stakeholders
✅ Mentor junior team members and contribute to departmental process improvements and knowledge sharing
✅ Stay current with the latest trends in paid media, attribution modeling, privacy regulations, and martech platforms
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to juggle multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field
Experience: 5-7+ years of experience in digital marketing and paid media management, ideally in a performance-driven environment
Required Skills:
- Proven experience managing six-figure+ media budgets and cross-platform campaigns (Google Ads, Meta, Programmatic, etc.)
- Advanced proficiency with Google Analytics, Google Tag Manager, and campaign attribution tools
- Experience leading vendor relationships and negotiating media buys
- Proficient in Microsoft Excel and other analytics/reporting tools (e.g., Tableau, Looker, Power BI preferred)
- Ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Skills:
- Experience with data visualization tools
- Familiarity with the insurance industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the insurance industry or managing large-scale media budgets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $140,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Medical, Dental, Vision, Life, and Disability coverage available day one
- Pension Plan
- Performance-based incentive plan
- 401k available with a Company match
- Holidays and Paid Time Off
- AAA Basic Membership
Working Hours: Full-time (40 hours per week), with flexibility for remote work in Boston office
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on life insurance and annuities
Company Size: 501-1,000 employees, offering a collaborative and energetic work environment
Founded: 1969, with a strong brand reputation built on trust and customer service
Company Description:
- AAA Life Insurance Company is a leading provider of life insurance to AAA members, offering competitive rates and exceptional customer service
- The company is fueled by its mission to provide financial security and peace of mind to its members
- AAA Life is built on the trust Americans place in the AAA brand and is committed to fulfilling its promise to AAA members
Company Specialties:
- Life Insurance and Annuities at competitive rates
Company Website: http://www.aaalife.com
ASSUMPTION: AAA Life Insurance Company is a well-established organization with a strong focus on customer service and member satisfaction.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and mentorship
Reporting Structure: This role reports directly to the Director of Digital Marketing and may oversee junior team members
Work Arrangement: On-site (Hybrid for Boston office), with flexibility for remote work
Growth Opportunities:
- Mentoring and developing junior team members
- Contributing to departmental process improvements and knowledge sharing
- Potential career progression into management or specialized roles within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative and energetic work environment
Office Location(s): Livonia, MI & Boston, MA
Geographic Context:
- Livonia, MI: A suburb of Detroit, offering a mix of urban and suburban living with a lower cost of living compared to major cities
- Boston, MA: A vibrant and historic city with a high cost of living, offering rich cultural experiences and easy access to outdoor activities
Work Schedule: Full-time (40 hours per week), with flexibility for remote work in Boston office
ASSUMPTION: Candidates should consider the geographic context and work arrangement when applying for this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or presentation to assess strategic thinking and communication skills
- Final interview with the Director of Digital Marketing
Key Assessment Areas:
- Strategic thinking and campaign management skills
- Analytical and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with paid media campaigns, budget management, and vendor relationships
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Research the company and industry to demonstrate your understanding of AAA Life's mission and values
ATS Keywords: Paid Media, Campaign Management, Budget Management, Vendor Relationships, Google Analytics, Google Tag Manager, Performance Analysis, Strategic Planning, Media Strategy
ASSUMPTION: The interview process for this role may include assessments of both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- Microsoft Excel
- Tableau, Looker, or Power BI (preferred)
- Advertising platforms (Google Ads, Meta, Programmatic, etc.)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Putting members first
- Enhancing the AAA brand
- Inclusive diversity
- Working in symphony to drive results
Work Style:
- Collaborative and energetic work environment
- Focus on member satisfaction and customer service
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you demonstrate putting members first in your daily work?
- Can you provide an example of a time when you enhanced a brand through your marketing efforts?
- How do you foster inclusive diversity in your team and workplace?
ASSUMPTION: Candidates should consider how their personal values and work style align with AAA Life's core values and work environment.
⚠️ Potential Challenges
- Managing large-scale media investments and ensuring spend alignment with ROI goals
- Staying current with the latest trends in paid media, attribution modeling, and martech platforms
- Balancing multiple projects and campaigns simultaneously in a fast-paced environment
- Navigating vendor relationships and negotiating media buys
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their problem-solving skills during the interview process.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Media Manager or Digital Marketing Manager, but with a stronger focus on campaign strategy and optimization
- In the insurance industry, this role may require a deeper understanding of the industry and its regulations
- Career progression may involve moving into a management role or specializing in a specific area of paid media
ASSUMPTION: Candidates should research similar roles and the insurance industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a paid media campaign to increase life insurance policy sales by 15% within the next quarter
- Analyzing campaign performance data to optimize spend and improve ROI by 20% within the next six months
- Managing vendor relationships to negotiate better contract terms and reduce media costs by 10% within the next year
ASSUMPTION: These sample projects are intended to illustrate the types of challenges and goals the candidate may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does AAA Life support the professional development and growth of its employees?
- Can you provide an example of a successful paid media campaign and the strategies used to achieve its goals?
- How does AAA Life approach data privacy and compliance in its paid media campaigns?
- What are the most significant challenges facing the paid media team in the next year, and how can this role address them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with paid media campaigns, budget management, and vendor relationships
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Research the company and industry to demonstrate your understanding of AAA Life's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
