(Senior) Paid Media Manager (m/w/d) Fokus Paid Social

📌 Core Information

🔹 Job Title: (Senior) Paid Media Manager (m/w/d) Fokus Paid Social

🔹 Company: Brooklyn Soap Company

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic development and operational management of Paid Social campaigns
• Data-driven analysis and optimization of campaign performance
• Collaboration with content strategists to create effective creatives
• Monitoring trends and competitors to improve campaign strategies

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with the content team.

📋 Key Responsibilities

✅ Develop and implement Paid Social strategies to achieve brand and growth objectives

✅ Operate and optimize Paid Social campaigns on platforms like Meta, TikTok, and Pinterest

✅ Monitor and analyze campaign performance using defined KPIs (e.g., ROAS, CTR, CAC)

✅ Derive concrete action recommendations from data analysis to improve campaign strategies

✅ Stay updated on trends and best practices in the industry and adapt campaigns accordingly

✅ Serve as the main point of contact for platforms and translate their input into concrete measures

ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong analytical skills to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Business, or a related field

Experience: 3-5 years of experience in digital marketing, with a clear focus on Paid Social

Required Skills:

• Excellent analytical skills and high numerical affinity
• Proven experience in operating and optimizing Paid Social campaigns on Meta, TikTok, and Pinterest
• Strong self-motivation, structure, and solution-oriented working style
• Excellent German and English language skills in writing and speaking

Preferred Skills:

• Experience in the D2C or E-Commerce environment

ASSUMPTION: Candidates with experience in the D2C or E-Commerce environment may have a better understanding of the company's target audience and market.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-sized company in Hamburg)

Benefits:

• Onboarding, long-term coaching, and personal development budget
• Modern brand world with opportunities to contribute ideas and creativity
• Entrepreneurial "Can-Do" culture with dynamic decision-making processes and high autonomy
• Corporate benefits package: public transportation ticket, meal allowance, and a tax-free monthly allowance
• Flexible working hours, loft office, MacBook, excellent coffee, snacks, and a relaxed team atmosphere
• Membership in a successful consumer goods company with long-term development opportunities

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-sized company in Hamburg, considering the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Personal care product manufacturing, with a focus on natural and vegan men's grooming products

Company Size: Small (11-50 employees), which means a more personal work environment and the opportunity to make a significant impact

Founded: 2012, with a strong brand presence in major drugstores and an expanding online presence

Company Description:

• Producer and developer of natural men's grooming products
• Focus on using plant-based and vegan ingredients, and avoiding harmful substances like microplastics, parabens, silicones, and sulfates
• Committed to sustainable and conscious living, with a strong emphasis on design and innovation

Company Specialties:

• Natural and vegan men's grooming products
• Innovative solutions for men's grooming
• Sustainable and conscious living

Company Website: bklynsoap.com

ASSUMPTION: Brooklyn Soap Company's commitment to natural and sustainable products may appeal to candidates who share similar values.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Content Strategist and Designer

Work Arrangement: On-site, with flexible working hours and the opportunity to work from home occasionally

Growth Opportunities:

• Potential to take on more responsibilities and grow into a leadership role as the company expands
• Opportunities to learn and develop new skills through onboarding, coaching, and a personal development budget
• Possibility to contribute ideas and creativity to shape the company's modern brand world

ASSUMPTION: This role offers strong growth potential as the company continues to expand its online presence and product offerings.

🌍 Location & Work Environment

Office Type: Loft office in Hamburg Eimsbüttel, with a relaxed and creative atmosphere

Office Location(s): Paulinenalle 32, Hamburg, 20259, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong focus on sustainability and innovation
• The office is located in the Eimsbüttel district, known for its trendy cafes, shops, and parks
• The company offers a public transportation ticket as part of its corporate benefits package

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity to work from home occasionally

ASSUMPTION: The company's location in Hamburg Eimsbüttel may appeal to candidates who enjoy a creative and vibrant work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the Marketing Manager and Content Strategist to discuss the role in more detail and assess technical skills
• Final interview with the CEO to discuss the company's vision and long-term goals

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Creativity and strategic thinking
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your analytical skills, creativity, and problem-solving abilities
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Marketing, E-Commerce, D2C, KPI Optimization, Creatives Development, Trend Observation, Brand Identity

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, creativity, and cultural fit, as well as their ability to work collaboratively with the content team.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Pinterest Ads Manager
• Google Analytics
• Microsoft Excel or Google Sheets

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for campaign management and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Zero Bullshit: Honesty and transparency in all aspects of the business
• Sustainability: Commitment to using natural and vegan ingredients, and avoiding harmful substances
• Innovation: Continuous development of new products and solutions for men's grooming

Work Style:

• Self-motivated and structured, with a strong focus on data-driven decision-making
• Collaborative and creative, with a willingness to contribute ideas and innovations
• Adaptable and open to learning and growth

Self-Assessment Questions:

• Do you share Brooklyn Soap Company's commitment to natural and sustainable products?
• Are you comfortable working in a data-driven and collaborative environment?
• Do you have a strong desire to learn and grow in your role, and contribute ideas and creativity to shape the company's brand world?

ASSUMPTION: Candidates who share Brooklyn Soap Company's values and are comfortable working in a data-driven and collaborative environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple Paid Social campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices, which may require continuous learning and adaptation
• Collaborating effectively with the content team to create effective creatives, which may require strong communication and negotiation skills
• Working in a small company environment, which may require a high level of adaptability and flexibility

ASSUMPTION: These challenges can be overcome with strong self-motivation, organization, and communication skills, as well as a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike other Paid Media Manager roles, this position focuses specifically on Paid Social campaigns, requiring a deep understanding of social media platforms and user behavior
• Brooklyn Soap Company's commitment to natural and sustainable products sets it apart from other consumer goods companies, offering candidates the opportunity to work for a brand with a strong social and environmental mission
• This role offers strong growth potential as the company continues to expand its online presence and product offerings, providing candidates with the opportunity to develop their skills and advance their careers

ASSUMPTION: Candidates who are interested in working for a company with a strong social and environmental mission, and who are looking for a role with strong growth potential, may be particularly attracted to this opportunity.

📝 Sample Projects

• Developing and implementing a Paid Social strategy to launch a new product line, including target audience research, creative development, and campaign optimization
• Analyzing campaign performance data to identify trends and optimize KPIs, resulting in a 20% increase in ROAS
• Collaborating with the content team to create a series of engaging and effective creatives for a seasonal marketing campaign, resulting in a 30% increase in CTR

ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, as well as the opportunity to make a significant impact on the company's marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
• How does the content team collaborate with the Paid Media Manager to create effective creatives, and what are the key priorities for this role in the first 90 days?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help to address them?
• How does the company support the professional development and growth of its employees, and what opportunities are there for advancement in this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term success and their commitment to making a significant impact in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your analytical skills, creativity, and problem-solving abilities
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.