📌 Core Information
🔹 Job Title: Senior Paid Media Manager, Prime Video Third Party Device Partnerships
🔹 Company: Amazon
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing strategies for Prime Video across third-party device partners in Latin America
- Managing media agencies and partners to optimize customer acquisition and retention efforts
- Driving data-driven decision-making through advanced analytics to improve ROI
- Collaborating cross-functionally with internal and external stakeholders
- Establishing and monitoring KPIs to measure the effectiveness of growth marketing initiatives
ASSUMPTION: This role requires a blend of media strategy, project management, and analytical skills, with a strong passion for the entertainment industry. The ideal candidate will be comfortable working independently while effectively collaborating with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute comprehensive growth marketing strategies across multiple partners and territories, aligning with overall business objectives and brand positioning
✅ Drive data-driven decision-making by leveraging advanced analytics to continuously optimize marketing campaigns and improve ROI
✅ Lead a culture of continuous improvement through test-and-learn methodologies, developing hypotheses, designing experiments, and scaling successful initiatives
✅ Optimize the entire customer journey, from acquisition to retention, focusing on improving conversion rates, reducing customer acquisition costs, and increasing LTV
✅ Establish and monitor KPIs to measure the effectiveness of growth marketing initiatives and regularly report on performance to stakeholders and leadership team
✅ Manage budgets and timelines for media campaigns
✅ Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans
✅ Interface directly with networks, affiliates, and partners to inspire and develop new advertising programs and secure premium media
✅ Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with customers
✅ Monitor and analyze competitive media and marketing strategies
ASSUMPTION: The responsibilities listed above are specific to this role and may evolve based on business needs and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in paid media management, with a focus on customer acquisition and retention strategies
Required Skills:
- Proven track record in developing and executing successful growth marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously
- Strong communication and presentation skills, with the ability to influence cross-functional teams and senior leadership
- Fluency in English and Spanish
Preferred Skills:
- Experience working with third-party device partners in the entertainment industry
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the Latin American market and consumer behavior
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong blend of media strategy, project management, and analytical skills, with a passion for the entertainment industry.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Senior Paid Media Manager role in Latin America)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday through Friday, with some flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Media Manager role in Latin America. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (Amazon was founded in Bellevue, Washington, USA)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- The company was founded by Jeff Bezos and is headquartered in Seattle, Washington, USA
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing services (Amazon Web Services)
- Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon is a large, multinational company with a diverse range of products and services. This role is focused on the Prime Video division, which is responsible for the company's digital streaming services.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Prime Video Third Party Device Partnerships
Work Arrangement: On-site, with some flexibility for occasional remote work
Growth Opportunities:
- Potential to advance to a management or leadership role within the Prime Video division
- Opportunities to work on high-impact projects and initiatives
- Exposure to various aspects of the entertainment industry and digital streaming services
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the success of Prime Video's third-party device partnerships.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Mexico City is a major economic hub and the political, cultural, and educational center of Mexico
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for occasional remote work
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with a wide range of amenities and attractions for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Head of Prime Video Third Party Device Partnerships
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Project management skills and ability to manage multiple projects simultaneously
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for the entertainment industry and your understanding of the Latin American market
- Prepare examples of your past successes in developing and executing growth marketing strategies
ATS Keywords: Paid Media, Growth Marketing, Customer Acquisition, Customer Retention, Latin America, Third-Party Device Partnerships, Prime Video, Amazon
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Strong focus on customer experience and satisfaction
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you used data to drive a marketing campaign or strategy?
- How do you approach working with cross-functional teams and stakeholders?
ASSUMPTION: Amazon values candidates who are passionate about customer experience, data-driven, and committed to continuous improvement. Successful candidates will be able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic work environment
- Adapting to changes in priorities and business needs
- Navigating a large, complex organization
ASSUMPTION: The challenges listed above are common to working in a large, dynamic organization like Amazon. Successful candidates will be able to manage their time effectively, adapt to change, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on third-party device partnerships for Prime Video
- Similar roles may include Senior Marketing Manager, Senior Growth Marketing Manager, or Senior Customer Acquisition Manager
- Career paths for this role may include advancing to a management or leadership position within the Prime Video division or transitioning to a related role within Amazon's broader organization
ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and initiatives within the Prime Video division, with potential for growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy for Prime Video across multiple third-party device partners in Latin America
- Optimizing customer acquisition and retention efforts through data-driven decision-making and continuous improvement
- Collaborating with cross-functional teams to establish and monitor KPIs, and regularly reporting on performance to stakeholders and leadership
ASSUMPTION: The sample projects listed above are representative of the types of initiatives that a Senior Paid Media Manager might work on within the Prime Video division at Amazon.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Prime Video Third Party Device Partnerships group?
- How does this role collaborate with other teams and stakeholders within the organization?
- What are the most pressing challenges facing the Prime Video division, and how does this role contribute to addressing them?
- What opportunities are there for growth and advancement within the Prime Video division or the broader organization?
- How does Amazon support work-life balance for its employees?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.amazon.jobs/en/jobs/2964065
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in developing and executing growth marketing strategies
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
