Senior Paid Search Executive

📌 Core Information

🔹 Job Title: Senior Paid Search Executive

🔹 Company: The Thinking Traveller

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time, Permanent

🔹 Category: Travel Arrangements

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in the office, 2 days from home)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimising paid search campaigns across multiple regions
• Implementing and refining bidding strategies
• Collaborating with marketing teams to enhance campaign effectiveness
• Working with Google Ads: Search, Performance Max, and Display campaigns

ASSUMPTION: This role requires a strong background in digital performance marketing, with a focus on Google Ads. The ideal candidate will have experience managing campaigns across multiple regions and objectives.

📋 Key Responsibilities

✅ Manage and optimise paid search campaigns, including keyword research, ad copywriting, campaign builds, testing, and budget pacing

✅ Implement and refine bidding strategies, working across smart bidding and manual controls as needed

✅ Structure campaigns to support international expansion, ensuring account setup enables effective regional targeting, tracking, and reporting

✅ Proactively explore opportunities for growth and efficiency through audits, testing, and performance reviews

✅ Monitor and report on core metrics such as ROAS, CPA, CTR, CVR, and impression share, using Looker Studio dashboards and ad platform data

✅ Provide regular performance updates and data-led insights to the Performance Marketing Manager, along with thoughtful recommendations to enhance effectiveness

ASSUMPTION: The role involves a high level of independence and requires strong analytical and numerical skills to translate data into actionable recommendations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of experience in digital performance marketing, ideally from an agency background, with a strong hands-on track record managing Google Ads

Required Skills:

• Proven experience managing Google Ads campaigns across multiple regions and objectives
• Strong analytical and numerical skills
• Excellent attention to detail, organisation, and time management
• Clear and collaborative communicator, with the ability to work cross-functionally

Preferred Skills:

• Experience with Google Analytics 4 and reporting tools
• Familiarity with Zoho Analytics
• Knowledge of additional languages (beneficial but not required)

ASSUMPTION: Candidates with experience in the travel industry or a strong interest in travel will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Senior Paid Search Executive with 2-5 years of experience in London)

Benefits:

• Health Shield cashplan with access to 24/7 Employee Assistance Program
• Life Assurance
• Season ticket loan scheme
• Staff Discount on villas
• The Truman Brewery Black Card offering discount on local shops around the office
• Flexi-working options such as Hybrid working, Working from Abroad Allowance, and Volunteering Days

Working Hours: 40 hours per week, with flexible working options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements

Company Size: 51-200 employees

Founded: 2002

Company Description:

• Voted the Best Villa Rental Company in the World nine times
• Certified B Corporation
• Specialises in exceptional villas in special locations across Greece, Sicily, Puglia, and Corsica

Company Specialties:

• Exceptional Villas
• Personal Service
• Local Knowledge
• Mediterranean Experiences

Company Website: http://www.thethinkingtraveller.com/

ASSUMPTION: The Thinking Traveller values diversity and inclusion within its workplace, recognising the importance of ongoing improvement in this area.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing team

Reporting Structure: Reports directly to the Performance Marketing Manager

Work Arrangement: Hybrid (3 days in the office, 2 days from home), with flexible working options available

Growth Opportunities:

• Potential to take on more responsibility and manage junior team members in the future
• Opportunities to work on international campaigns and expand regional knowledge
• Chance to develop skills in additional marketing channels and platforms

ASSUMPTION: This role offers a unique opportunity to work for a premium travel brand and contribute to its continued success in the digital marketing space.

🌍 Location & Work Environment

Office Type: Modern, spacious, and comfortable office environment in the heart of Shoreditch

Office Location(s): The Old Truman Brewery, 91-95 Brick Lane, London, E1 6QL, GB

Geographic Context:

• London, a vibrant and multicultural city with a thriving tech and travel industry
• Shoreditch, a trendy and creative neighbourhood with numerous shops, restaurants, and cultural attractions
• Easy access to public transportation and local amenities

Work Schedule: Monday to Friday, with flexible hours and the option to work from home two days a week

ASSUMPTION: The Thinking Traveller offers a supportive and high-performing marketing team, with a strong focus on collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Performance Marketing Manager
• In-person or virtual interview with the Marketing Director
• Final interview with the CEO

Key Assessment Areas:

• Technical skills in Google Ads and data analysis
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in digital performance marketing
• Demonstrate a strong understanding of Google Ads and data-driven decision-making
• Show enthusiasm for the travel industry and The Thinking Traveller's unique offering
• Prepare thoughtful questions about the role, team, and company culture

ATS Keywords: Google Ads, Campaign Optimisation, Bidding Strategies, Google Analytics 4, Data Analysis, Performance Marketing, Keyword Research, Ad Copywriting, Budget Management, Collaboration, Attention to Detail, Time Management, Testing Frameworks, Reporting, Conversion Tracking, International Expansion

ASSUMPTION: The Thinking Traveller values diversity and inclusion in its recruitment processes and encourages applicants from all backgrounds to apply.

🛠️ Tools & Technologies

• Google Ads (Search, Performance Max, Display)
• Google Analytics 4
• Looker Studio
• Zoho Analytics
• Additional tools and platforms may be required based on the role's evolution

ASSUMPTION: The Thinking Traveller provides training and support to help employees develop their skills and stay up-to-date with the latest tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Thoughtful
• Integrity
• Principled, considerate, proactive, and passionate

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with The Thinking Traveller's values and work style?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a strong interest in the travel industry and a passion for exceptional villa experiences?

ASSUMPTION: The Thinking Traveller seeks candidates who are not only skilled in digital performance marketing but also share its commitment to thoughtfulness, integrity, and exceptional customer experiences.

⚠️ Potential Challenges

• Managing multiple campaigns across different regions and time zones
• Keeping up with platform updates and best practices in Google Ads
• Balancing the need for data-driven decision-making with creative problem-solving
• Adapting to a fast-paced and evolving work environment

ASSUMPTION: The Thinking Traveller offers support and resources to help employees overcome challenges and succeed in their roles.

📈 Similar Roles Comparison

• Unlike agency roles, this position focuses on a single brand and offers the opportunity to take greater ownership of a brand-side paid search strategy
• Compared to other travel companies, The Thinking Traveller specialises in exceptional villas and offers a unique, high-end product
• Career progression may involve moving into a management role or expanding into additional marketing channels

ASSUMPTION: This role offers a unique opportunity to work for a premium travel brand and contribute to its continued success in the digital marketing space.

📝 Sample Projects

• Optimising a Google Ads campaign for a new villa launch in Puglia
• Conducting a comprehensive audit of an existing campaign and implementing strategic changes to improve performance
• Developing and executing a testing framework to optimise ad copy and bidding strategies

ASSUMPTION: The Thinking Traveller encourages employees to take on challenging projects and initiatives that drive meaningful results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and team structure?
• What opportunities are there for professional development and growth within the marketing team?
• How does The Thinking Traveller support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working at The Thinking Traveller?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital performance marketing
• Prepare for the interview by researching The Thinking Traveller's unique offering and values
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.