📌 Core Information
🔹 Job Title: Senior Paid Search Executive
🔹 Company: Dentsu
🔹 Location: Manchester, England, United Kingdom
🔹 Job Type: Full-Time, Hybrid (Tue & Thu in-office)
🔹 Category: Advertising Services
🔹 Date Posted: August 7, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search campaigns for clients
- Collaborating with internal teams and clients to drive best-in-class performance
- Mentoring and supporting junior team members
- Developing and implementing paid search strategies aligned with client goals
ASSUMPTION: This role requires a balance of technical skills in paid search management and soft skills for effective team collaboration and client communication.
📋 Key Responsibilities
✅ Assist in the development and implementation of paid search strategies aligned with client goals and objectives.
✅ Execute day-to-day management of paid search campaigns, including campaign setup, optimization, monitoring, and reporting.
✅ Monitor campaign performance metrics and KPIs, providing regular reports and insights to internal teams and clients.
✅ Support the Paid Search Manager in client communication, campaign planning, and strategic recommendations/optimizations, adhering to Dentsu’s QA policies and procedures.
✅ Collaborate with clients, internal planning teams, and platform reps to drive best-in-class performance.
ASSUMPTION: The role involves a mix of independent campaign management and team collaboration, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).
Experience: Proven experience (2-5 years) managing and planning paid search campaigns, preferably in an agency or client-facing environment.
Required Skills:
- Proficiency in managing and planning campaigns across Google Ads and Microsoft Ads, with experience on SA360 or international search engines a bonus.
- Strong understanding of paid search principles and best practices.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams.
Preferred Skills:
- Experience with SA360 or international search engines.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong foundation in paid search management and excellent communication skills will thrive in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and market rates for the role and location).
Benefits:
- Competitive salary and benefits package tailored to individual needs.
- Flexible working arrangements, with the team currently in the office every Tuesday and Thursday.
- Opportunities for professional development and career growth within the global Dentsu network.
Working Hours: Full-time, typically 9:00 AM - 5:30 PM with a 30-minute lunch break, Monday to Friday.
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the UK advertising industry.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the Advertising Services industry, focusing on integrated growth and transformation for leading organizations worldwide.
Company Size: Dentsu is a large organization with over 10,000 employees globally, offering extensive resources and opportunities for career growth.
Founded: Dentsu was founded in Tokyo, Japan, in 1901 and has since expanded to over 145 countries and regions.
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
- It combines its global network of leadership brands to develop impactful and integrated growth solutions for clients.
- Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's large size and global presence offer applicants extensive career development opportunities and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring proven experience in paid search management and strong communication skills.
Reporting Structure: The Senior Paid Search Executive reports directly to the Paid Search Manager and works closely with the team to deliver high-quality campaigns for clients.
Work Arrangement: This role operates under flexible working arrangements, with the team currently in the office every Tuesday and Thursday.
Growth Opportunities:
- Progression to a Paid Search Manager or similar leadership role within the agency.
- Expansion into other areas of media or digital marketing, such as social media or SEO.
- Opportunities to work on global client accounts and collaborate with international teams.
ASSUMPTION: Successful candidates will have opportunities to grow within the agency and develop their skills across various aspects of digital marketing.
🌍 Location & Work Environment
Office Type: Dentsu's Manchester office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Manchester - Bonded Warehouse
Geographic Context:
- Manchester is a vibrant city in the North West of England, known for its rich history, cultural attractions, and thriving digital and creative industries.
- The city offers a high quality of life, with a diverse range of neighborhoods, excellent dining and entertainment options, and easy access to beautiful countryside and outdoor activities.
- Manchester is well-connected by public transport, with a extensive bus and tram network, and a mainline railway station offering direct services to London and other major UK cities.
Work Schedule: The team operates under flexible working arrangements, with the team currently in the office every Tuesday and Thursday. The core hours are typically 9:00 AM - 5:30 PM with a 30-minute lunch break, Monday to Friday.
ASSUMPTION: The flexible work arrangement and modern office environment provide a supportive and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Dentsu careers portal.
- Phone or video screening with the HR team to discuss the role and assess cultural fit.
- Technical assessment or case study to evaluate paid search skills and strategic thinking.
- Final interview with the Paid Search Manager and/or other team members to discuss career goals, team dynamics, and next steps.
Key Assessment Areas:
- Technical proficiency in paid search management and optimization.
- Communication and interpersonal skills, both written and verbal.
- Problem-solving and analytical skills, with the ability to interpret data and draw insights.
- Cultural fit with Dentsu's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Include specific examples of paid search campaigns you've managed and the results you've achieved.
- Demonstrate your understanding of Dentsu's values and how your skills and experience align with the company's mission.
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, Campaign Management, Data Analysis, Client Communication, Strategic Planning, Team Collaboration, Mentoring, Reporting, Optimization, KPI Monitoring, Interpersonal Skills, Problem Solving, Creativity, Attention to Detail
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on paid search expertise and strategic thinking.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- SA360 (optional)
- International search engines (optional)
ASSUMPTION: Proficiency in Google Ads and Microsoft Ads is essential for this role, with experience on SA360 or international search engines being a bonus.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Collaborative and team-oriented, with a focus on collective success.
- Adaptable and responsive to change, with a growth mindset.
- Data-driven and analytical, with a strong attention to detail.
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of delivering high-quality results for clients?
ASSUMPTION: Successful candidates will demonstrate strong alignment with Dentsu's values and a collaborative, data-driven work style.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up-to-date with the latest paid search trends and best practices, which can change rapidly.
- Balancing the need for data-driven decision-making with the need to deliver results quickly and efficiently.
- Working effectively with diverse teams and clients, requiring strong communication and interpersonal skills.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and excellent communication and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to a Paid Search Manager position, but with a focus on day-to-day campaign management and supporting junior team members.
- It differs from a Paid Search Strategist role, which typically involves more high-level strategic planning and less hands-on campaign management.
- Career progression from this role could lead to a Paid Search Manager or similar leadership position within the agency.
ASSUMPTION: This role offers a unique blend of technical and leadership responsibilities, providing an excellent opportunity for career growth and development.
📝 Sample Projects
- Developing and implementing a paid search strategy for a new client, including keyword research, ad copy creation, and landing page optimization.
- Optimizing an existing paid search campaign to improve click-through rate (CTR) and conversion rate (CVR) by 20% within three months.
- Collaborating with the creative team to develop engaging and effective ad copy for a client's seasonal promotion.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on campaign management and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Dentsu foster a culture of innovation and creativity within its teams?
ASSUMPTION: These questions are designed to assess the role's fit with your career goals, work style, and values, as well as to gain insights into the company's culture and support for employee growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu Careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of paid search campaigns you've managed and the results you've achieved.
- Prepare for the technical assessment or case study by brushing up on your paid search knowledge and strategic thinking skills.
- Research Dentsu's values and company culture to demonstrate your alignment with the organization's mission and goals.
- Follow up with the HR team one week after your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
