Senior Paid Search Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Paid Search Performance Marketing Specialist

🔹 Company: Emma – The Sleep Company

🔹 Location: Manila, Philippines

🔹 Job Type: Fulltime

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a paid search marketing strategy for Emma's APAC region
• Managing Google paid search campaigns, including account structure updates, keyword maintenance, and seasonality adjustments
• Controlling and optimizing paid search bidding strategies to maximize return on investment
• Conducting testing and optimization to improve efficiency and identify new sources of growth
• Analyzing performance metrics and generating insights to drive optimization and improve results
• Collaborating with regional commercial teams and global marketing teams to align strategies

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. It is ideal for a candidate with a strong background in digital marketing, performance marketing, or a related field.

📋 Key Responsibilities

✅ Develop and implement a paid search marketing strategy for Emma's APAC region

✅ Manage Google paid search campaigns, including account structure updates, keyword maintenance, and seasonality adjustments

✅ Control and optimize paid search bidding strategies to maximize return on investment

✅ Conduct testing and optimization to improve efficiency and identify new sources of growth

✅ Analyze performance metrics and generate insights to drive optimization and improve results

✅ Collaborate with regional commercial teams and global marketing teams to align strategies

ASSUMPTION: This role requires a strong understanding of paid search marketing strategies, Google Ads, Google Analytics, and data analytics tools. It also demands excellent project management and collaboration skills.

🎯 Required Qualifications

Education: A degree in Marketing, Economics, Mathematics, Computer Science, or an equivalent form of education

Experience: At least 5 years of experience in Digital Marketing, Performance Marketing, Business Development, or E-commerce (startup exposure is a plus)

Required Skills:

• Analytical mindset with the ability to interpret data and derive actionable insights
• Strong project management skills with the ability to manage multiple projects simultaneously
• Ability to collaborate with both internal stakeholders and external partners
• Fluency in English

Preferred Skills:

• Experience working with Google Ads, Google Analytics, and/or Data Analytics
• Familiarity with market research and competitive landscapes
• Experience working in a cross-functional team

ASSUMPTION: Candidates with a strong background in digital marketing, performance marketing, or a related field, and a proven track record of driving results through data-driven strategies, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior role in digital marketing in the Philippines, the estimated salary range for this position is PHP 800,000 - PHP 1,200,000 per year. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Emma products
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are common for companies of Emma's size and industry, but may vary based on the specific benefits package offered.

📌 Applicant Insights

🔍 Company Context

Industry: Emma – The Sleep Company operates in the manufacturing industry, specifically focusing on sleep technology, mattress design and innovation, and ergonomic sleep solutions. The company is a leader in the direct-to-consumer (D2C) mattress market, with a strong focus on e-commerce retail and global sleep wellness.

Company Size: Emma – The Sleep Company has 1,001-5,000 employees, making it a mid-sized company. This size offers the benefits of a larger organization, such as more resources and opportunities for growth, while still maintaining a relatively flat hierarchy and agile decision-making process.

Founded: Emma – The Sleep Company was founded in 2015 and has since grown into the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.

Company Description:

• Emma is a data-driven company that prioritizes innovation, collaboration, and continuous learning
• The company fosters a strong culture of teamwork and knowledge sharing, with a diverse workforce of over 60 nationalities
• Emma is committed to promoting inclusion in the workplace and is an equal-opportunity employer

Company Specialties:

• Sleep Technology
• Mattress Design and Innovation
• Ergonomic Sleep Solutions
• Sustainable Sleep Solutions
• E-commerce Retail
• Global Sleep Wellness
• Sleep Research and Insights

Company Website: https://team.emma-sleep.com/

ASSUMPTION: Emma – The Sleep Company's focus on data-driven decision-making and continuous learning makes it an attractive employer for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing, performance marketing, or a related field.

Reporting Structure: The Senior Paid Search Performance Marketing Specialist will report directly to the Head of Marketing for the APAC region and will collaborate closely with regional commercial teams and global marketing teams.

Work Arrangement: This is an on-site position, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

• This role offers the opportunity to work on high-impact projects that drive Emma's growth in the APAC region
• The company's fast-paced growth and international presence provide ample opportunities for career advancement
• Emma's commitment to continuous learning and professional development offers opportunities for skill-building and growth

ASSUMPTION: This role offers a unique opportunity for a senior-level digital marketing professional to make a significant impact on Emma's growth in the APAC region and to grow their career within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Emma's Manila office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines is a rapidly growing e-commerce market, with a young and tech-savvy population
• Manila is the capital and largest city in the Philippines, offering a vibrant and dynamic urban environment
• The cost of living in Manila is relatively low compared to other major cities in the region

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional overtime as needed.

ASSUMPTION: Emma's Manila office offers a modern and collaborative work environment, with ample opportunities for growth and development in a dynamic and innovative company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing for the APAC region

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Project management and collaboration skills
• Cultural fit and alignment with Emma's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Emma's business and the APAC market in your application materials
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and collaboration abilities

ATS Keywords: Paid search marketing, Google Ads, Google Analytics, data analysis, digital marketing, performance marketing, project management, collaboration, APAC region, Emma – The Sleep Company

ASSUMPTION: Emma's interview process is designed to assess candidates' strategic thinking, data analysis, and collaboration skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Data analytics tools (e.g., Excel, SQL, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires a strong proficiency in Google Ads and Google Analytics, as well as experience with data analytics tools and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Innovative
• Collaborative
• Continuous learning
• Customer-centric

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a strong analytical mindset and a proven track record of driving results through data-driven strategies?

ASSUMPTION: Emma values candidates who are data-driven, innovative, collaborative, and committed to continuous learning. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and contribute to Emma's growth and success.

⚠️ Potential Challenges

• The APAC region is diverse and complex, requiring a nuanced understanding of local market dynamics and consumer behavior
• The role requires managing multiple projects simultaneously and collaborating with various stakeholders, which can be challenging at times
• Occasional overtime may be required to meet project deadlines, which can impact work-life balance
• The role requires a strong proficiency in English, which may be a challenge for candidates whose first language is not English

ASSUMPTION: These challenges can be overcome with a strong understanding of the APAC market, excellent project management and collaboration skills, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or a Senior Performance Marketing Manager, but with a specific focus on paid search marketing in the APAC region
• The role requires a higher level of strategic thinking and data analysis than a typical Digital Marketing Specialist or Performance Marketing Specialist role
• This role offers more opportunities for career advancement and growth within a dynamic and innovative company than similar roles in smaller or less-established organizations

ASSUMPTION: This role offers a unique opportunity for a senior-level digital marketing professional to make a significant impact on Emma's growth in the APAC region and to grow their career within a dynamic and innovative company.

📝 Sample Projects

• Developing and implementing a paid search marketing strategy for a new product launch in the APAC region
• Conducting a comprehensive analysis of Emma's paid search campaigns in the APAC region and recommending optimizations to improve performance and efficiency
• Managing a team of junior marketing professionals to execute a large-scale paid search campaign for a seasonal promotion

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to work on high-impact projects that drive Emma's growth in the APAC region.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the APAC marketing team?
• How does Emma approach market research and competitive analysis in the APAC region?
• What opportunities are there for professional development and growth within the company?
• How does Emma support work-life balance for its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to assess the company's culture, work environment, and opportunities for growth and development, as well as the specific priorities and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and collaboration abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.