📌 Core Information
🔹 Job Title: Senior Paid Search Specialist
🔹 Company: DEPT®
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of Paid Search campaigns
- Optimization of channel strategies to drive client KPIs
- Proactive performance enhancements and innovative optimizations
- Collaboration with cross-functional teams and upskilling junior team members
- Acting as the main point of contact for clients on Paid Search-related matters
ASSUMPTION: This role requires a high degree of openness, empathy, and passion for Paid Search advertising. The ideal candidate will be driven to grow and eager to contribute their expertise in the field.
📋 Key Responsibilities
✅ Optimize channel strategies to drive development and growth in clients’ KPIs
✅ Conduct day-to-day performance enhancements and provide proactive recommendations
✅ Offer valuable insights and innovative optimisation advice
✅ Provide actionable performance reporting and analyses
✅ Effectively allocate and manage campaign budgets to achieve desired outcomes
✅ Act as the main point of contact for clients in your portfolio on all Paid Search-related matters
✅ Lead quarterly business reviews and strategy sessions with clients to align on growth opportunities
✅ Collaborate and upskill junior team members on shared accounts to ensure successful delegation/completion of tasks
ASSUMPTION: This role requires a strong focus on data analysis, strategic thinking, and excellent communication skills to effectively manage client relationships and drive campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 4 years of experience in Google Ads, encompassing the creation of Paid Search campaigns, strategies, and roadmaps
Required Skills:
- Proficient in Google Ads, Google Analytics, and Google Merchant Centre
- Strong data analysis skills with Google Sheets as the preferred tool
- Analytical, flexible, and able to work independently
- Ability to present complex results in clear and understandable language
- Passion for Paid Search and up-to-date with news and trends
Preferred Skills:
- Familiarity with Microsoft Ads
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (based on industry standards for a Senior Paid Search Specialist in Sydney)
Benefits:
- Additional leave offerings (e.g., Doona Day, Birthday leave, Parental leave)
- Access to development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a global pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands.
Company Size: DEPT® has 4,000+ employees across 30+ locations on five continents, providing a boutique culture with global scale.
Founded: DEPT® was founded in 2015 and has since grown into a leading digital agency.
Company Description:
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
- The company offers a vibrant mix of talents, ranging from Creatives, Media Specialists, Brand Strategists to Account Managers, blending imaginative storytelling and performance-driven strategies with cutting-edge technology.
- DEPT® is characterized by a high degree of openness and empathy, fostering a collaborative and inclusive work environment.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s commitment to sustainability and its diverse range of specialties make it an attractive employer for candidates seeking a meaningful and innovative work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid- to senior-level professional with 5-10 years of experience in Paid Search advertising.
Reporting Structure: The Senior Paid Search Specialist will report directly to the Creative & Media Team Lead and work closely with cross-functional teams, including Creatives, Media Specialists, Brand Strategists, and Account Managers.
Work Arrangement: This role is on-site, with the option for hybrid or remote work arrangements depending on the candidate's preferences and the company's policies.
Growth Opportunities:
- Progression to a leadership or management role within the Paid Search team or the broader agency
- Expansion of skills and expertise through collaboration with cross-functional teams and access to development opportunities
- Potential to work on global campaigns and gain international experience
ASSUMPTION: The growth opportunities in this role are substantial, with the potential for career advancement and skill development in a dynamic and innovative work environment.
🌍 Location & Work Environment
Office Type: DEPT®'s Sydney office is a collaborative and creative workspace, fostering a vibrant and inclusive work environment.
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia, offering a diverse range of cultural, recreational, and professional opportunities.
- The city is known for its beautiful beaches, vibrant neighborhoods, and thriving arts scene.
- Sydney's strong economy and job market make it an attractive location for professionals seeking career growth and development.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option for remote work arrangements depending on the candidate's preferences and the company's policies.
ASSUMPTION: DEPT®'s Sydney office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development in a bustling and multicultural city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Creative & Media Team Lead and/or other team members
Key Assessment Areas:
- Technical proficiency in Paid Search advertising and relevant tools
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with DEPT®'s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your Paid Search knowledge and reviewing recent industry trends
- Research DEPT®'s company culture and values to ensure a strong cultural fit
ATS Keywords: Google Ads, Paid Search, Google Analytics, Google Merchant Centre, Data Analysis, Google Sheets, Strategic Planning, Campaign Optimization, Client Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical proficiency, strategic thinking, and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Merchant Centre
- Google Sheets
- Microsoft Ads (preferred)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Openness
- Empathy
- Pioneering spirit
- Collaboration
- Inclusivity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on innovation and continuous learning
- Results-driven and data-informed
Self-Assessment Questions:
- How do you embody DEPT®'s values in your daily work?
- Can you provide an example of a time when you demonstrated openness and empathy in a professional setting?
- How do you approach continuous learning and staying up-to-date with industry trends?
ASSUMPTION: DEPT®'s values and work style are central to the company's culture, and candidates should be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple client portfolios and prioritizing workloads effectively
- Keeping up with industry trends and algorithm changes in Paid Search advertising
- Balancing strategic thinking with day-to-day performance enhancements
- Navigating a fast-paced and dynamic work environment
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Senior Paid Search Specialist roles, this position offers a unique blend of strategic planning, client management, and technical optimization responsibilities.
- DEPT®'s global presence and diverse range of clients provide ample opportunities for career growth and development.
- This role is well-suited for candidates seeking a dynamic and innovative work environment with a strong focus on data-driven decision-making and continuous learning.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search strategy for a global e-commerce client
- Optimizing campaign performance for a B2B software company, resulting in a 25% increase in leads generated
- Collaborating with cross-functional teams to create engaging and high-converting ad creative for a retail client's seasonal campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, requiring strong strategic thinking, technical proficiency, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Search team and the broader Creative & Media team?
- How does DEPT® support the professional development and growth of its employees, particularly in the Paid Search team?
- Can you provide an example of a recent campaign or project that the team has worked on, and how it aligns with DEPT®'s values and approach to client management?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will the team support my onboarding and success in these areas?
- How does DEPT® foster a culture of innovation and continuous learning, and what opportunities are there for me to contribute to this aspect of the company's identity?
ASSUMPTION: These questions are designed to provide insight into the work environment, team dynamics, and growth opportunities in this role, allowing candidates to make an informed decision about their fit with the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your Paid Search knowledge and reviewing recent industry trends
- Research DEPT®'s company culture and values to ensure a strong cultural fit
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
