📌 Core Information
🔹 Job Title: Senior Paid Search Specialist
🔹 Company: Clearlink Technologies, LLC
🔹 Location: Draper, UT, United States
🔹 Job Type: Hybrid (4 days on-site, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with 1 remote day
🚀 Job Overview
Key aspects of this role include:
- Leading new initiatives and driving performance growth in the ever-evolving search landscape
- Collaborating with a team of experts in PPC, SEO, design, and marketing
- Optimizing existing paid search campaigns and identifying new channel opportunities
- Analyzing data to make informed decisions and improve campaign performance
- Contributing to a positive, inclusive work environment
ASSUMPTION: This role requires a proactive, data-driven individual with a strong background in paid search and a passion for performance marketing.
📋 Key Responsibilities
✅ Oversee a large media spend budget and scale campaigns profitably
✅ Optimize paid search campaigns and identify new growth opportunities
✅ Collaborate with a team of experts in PPC, SEO, design, and marketing
✅ Analyze data to inform decision-making and improve campaign performance
✅ Contribute to a positive, inclusive work environment
ASSUMPTION: The ideal candidate will have a proven track record of driving significant performance improvements in paid search campaigns and experience in other digital marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-8+ years of experience in performance-focused digital media buying, with a strong focus on paid search
Required Skills:
- Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably
- Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies
- Demonstrated expertise in landing page optimization and real-world testing examples that led to measurable improvements
- Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value
- Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms (Google Ads, Microsoft Ads)
- Excellent communication skills and a collaborative, proactive mindset
Preferred Skills:
- Experience in other digital marketing channels, including social, native advertising, direct buys, display, and video
- Familiarity with the Internet Brands division and its in-house brands
ASSUMPTION: The ideal candidate will have a strong foundation in paid search and a proven track record of driving significant performance improvements in paid search campaigns.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Senior Paid Search Specialists in the United States)
Benefits:
- Healthcare: Low-cost, competitive health coverage with employer-paid counseling services
- 401(k) matching: 401(k) matching after just two months of employment, with employer matching starting at ~3%
- Lifestyle Spending Stipends: Employer-paid spending account for physical, financial, and emotional wellbeing expenses
- Flexible Time Off: Competitive time-off balances that accrue weekly, just like your paycheck
- Parental Leave: 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment
- Generous Paid Holidays: Additional flex holidays in addition to company paid holidays
- Office Vibes: 4 days in the Draper, UT office with 1 day remote each week
- World Class Facility: On-site restaurants, 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and more
- Comprehensive Life Insurance: Employer-paid life insurance that extends beyond the workplace
- Employee Resource Groups (ERGs): Foster connections, celebrate diversity, and provide a supportive community for all employees
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Paid Search Specialists in the United States. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2001
Company Description:
- Clearlink is an award-winning digital marketing, sales conversion, and technology company headquartered in Salt Lake City
- Trusted partner for Fortune 500 companies since 2003, delivering intuitive, engaging experiences throughout the customer journey
- Recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility
Company Specialties:
- Customer Acquisition Marketing
- Search Engine Marketing
- Content Development & Distribution
- Search Engine Optimization (SEO)
- Inbound Sales
- Web Design
- Technology
- E-commerce
Company Website: http://www.clearlink.com
ASSUMPTION: Clearlink is a well-established company with a strong reputation in the digital marketing industry, offering a comprehensive range of services and a positive work environment.
📊 Role Analysis
Career Level: Senior/Managerial
Reporting Structure: This role reports directly to the Hiring Manager and collaborates with a team of PPC, SEO, design, and marketing experts
Work Arrangement: Hybrid (4 days on-site, 1 day remote)
Growth Opportunities:
- Potential to advance to a management or leadership role within the team or the broader organization
- Opportunities to expand skills and knowledge in various digital marketing channels
- possibility to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the team or the broader organization.
🌍 Location & Work Environment
Office Type: On-site with 1 remote day per week
Office Location(s): 42 Future Way, Draper, UT 84020, US
Geographic Context:
- Draper, UT is a suburb of Salt Lake City, offering a mix of urban and rural living
- The area is known for its outdoor recreation opportunities, including hiking, skiing, and fishing
- Draper is home to several major tech companies and offers a competitive job market
Work Schedule: Full-time (40 hours per week) with 1 remote day per week
ASSUMPTION: Draper, UT offers a mix of urban and rural living, with a strong job market and ample outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Once your application is submitted, Clearlink will review it and be in touch
- 30-min phone call with the Recruiting Team
- 30-min - 1 hour interview with the Hiring Manager
- 30-min - 1 hour interview with a Clearlink Panel
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with Clearlink's values
Application Tips:
- Highlight your relevant experience and achievements in paid search and other digital marketing channels
- Demonstrate your ability to analyze data and make data-driven decisions
- Showcase your problem-solving skills and strategic thinking
- Tailor your resume and cover letter to emphasize your fit for the role and Clearlink's values
ATS Keywords: Paid Search, PPC, SEM, Digital Media Buying, Campaign Optimization, Affiliate Marketing, Lead Generation, Revenue Monetization, Landing Page Optimization, Client Retention, Lifetime Value, Google Ads, Microsoft Ads, Data Analysis, Collaboration, Proactive Mindset
ASSUMPTION: Clearlink's interview process is designed to assess the candidate's problem-solving skills, data analysis, communication, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Excel
- Google Sheets
- GA4
- Looker
- Google Analytics
- SEMrush
- Ahrefs
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a focus on Google Ads and Microsoft Ads for paid search campaigns.
👔 Cultural Fit Considerations
Company Values:
- Create Community
- Learn & Grow
- Embrace Opportunity
- Act Like An Owner
- Respect Every Person
Work Style:
- Collaborative and proactive
- Data-driven and results-oriented
- Adaptable and open to feedback
- Positive and inclusive
Self-Assessment Questions:
- How do you create a sense of community within your team or organization?
- Describe a time when you learned and grew significantly in a professional setting.
- How do you embrace opportunities and take initiative in your current or previous roles?
- How do you act like an owner in your current or previous roles, and what specific examples can you provide?
- How do you respect and collaborate with diverse individuals, and what specific examples can you provide?
ASSUMPTION: Clearlink values a collaborative, data-driven, and inclusive work environment, with a strong emphasis on learning, growth, and embracing opportunities.
⚠️ Potential Challenges
- Managing a large media spend budget and scaling campaigns profitably
- Keeping up with the ever-evolving search landscape and identifying new channel opportunities
- Collaborating effectively with a team of experts in PPC, SEO, design, and marketing
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Balancing on-site and remote work arrangements
ASSUMPTION: This role presents several challenges, including managing a large budget, staying current with industry trends, collaborating with a diverse team, and balancing on-site and remote work arrangements.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Search Manager or Senior SEM Specialist, with a focus on campaign optimization, data analysis, and collaboration
- Unlike other roles, this position is within the Internet Brands division of Clearlink, focusing on in-house brands and direct customer acquisition
- Career paths may vary depending on the specific organization and industry, but this role offers significant growth opportunities for the right candidate
ASSUMPTION: This role is similar to other Senior Paid Search or SEM positions, but its focus on in-house brands and direct customer acquisition sets it apart from other opportunities in the industry.
📝 Sample Projects
- Optimizing a paid search campaign for a major in-house brand, resulting in a 20% increase in conversions and a 15% reduction in cost-per-acquisition
- Expanding into a new digital marketing channel, such as social media or native advertising, and driving significant growth in traffic and conversions
- Conducting a comprehensive audit of the company's landing pages and implementing A/B tests to improve conversion rates by 30%
ASSUMPTION: These sample projects demonstrate the candidate's ability to optimize paid search campaigns, expand into new digital marketing channels, and improve conversion rates through data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Internet Brands division?
- How does Clearlink support the professional growth and development of its employees?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does Clearlink measure and track the success of its paid search campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams within Clearlink, such as SEO, content, or design?
ASSUMPTION: Asking these questions will help the candidate better understand the team dynamics, company goals, and growth opportunities within Clearlink.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Clearlink job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Clearlink's company culture, values, and recent projects
- Follow up with the recruiter after your interviews to express your interest and ask any remaining questions
- If selected for the role, be prepared to discuss your salary expectations and benefits requirements
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
